State of Washington Tourism的动态

Tourism people: Are printed visitor guides dead? I don't think so, and here's why ?? The reality is that no matter how good your website is, people still love hard copy brochures and maps. I’ve actually been working on a visitor guide and quoted on work for two others just last week. There’s certainly been changes to the way they’re done over the years?— and they’re essential for a lot of destinations. But that doesn’t mean you need a 200-page monstrosity with endless reams of content and ads for the sake of it. Here’s how the humble tourism brochure is changing: ?? Cut the advertising: For some, a handful of pages with editorial content is enough to fulfil the desire for hard-copy. Advertising might help fund guides, but it’s not worthwhile for everyone. ?? Make it a suite: A visitor guide is a big financial commitment and there’s a risk that it’s out of date the minute it’s printed. Producing a guide with general information that lasts two to three years, then pairing it with more regularly updated maps and attraction guides (that are only available in-destination) is a smart move. ?? Keep a lock on it: Gone are the days where you’d send a box of 200 guides to every single visitor info centre. Targeted, smaller send-outs get the guide into the right hands, rather than lurking in random storerooms for decades. What do you think? Does your destination still have a printed visitor guide?

We're making the case for adding PR to your tourism marketing plan. Check out Erin Bagnell's inaugural #GongBlogTHP post to learn more.

"Content Strategy That Delivers Results "?? In the Tourism and Hospitality industry, VisitScotland has created a powerful content strategy that engages travelers worldwide. The way they work focuses on sharing stories with visual elements, utilizing stunning images and content created by users to highlight Scotland's scenery and cultural activities. They initiated the #ScotlandIsNow initiative, utilizing social media platforms such as Instagram and YouTube to share genuine narratives about Scotland's distinctive landmarks. By promoting the use of the hashtag for visitors to share their experiences, they cultivated a feeling of community and genuine connection that struck a chord with travelers. This proved effective by showcasing Scotland's beauty and resonating with the emotions and experiences of actual travelers. What was the outcome? Rising tourist involvement and a decreasing number of foreign visitors. What successful content strategies have you observed in the tourism industry? I am in the comment section ?? ???? #HOTL752 #ContentStrategy #TourismMarketing #HospitalityIndustry #TravelContent #SaraHarrel

The new tourism campaign from Rhode Island is not bad. But make no mistake it is definitely not good. In fact, it’s something worse than bad: it’s generic. There’s lots of bland, generic work out there, so why am I picking on this particular campaign? Because I’m paying for it. Rhode Island taxpayers are footing the bill for the very worthy effort of attracting more tourists to our beautiful little state. So I really want it to work. But one irrefutable truth of marketing is that generic work doesn’t—in any category. One of the dumbest questions any marketing client ever asked me was, “Why can’t we be all things to all people?” And that is what this campaign—like so many generic tourism campaigns—is trying to do. “We have restaurants! We have kayaks! We have hipsters taking selfies!” And to add icing to the generic cake, they sign it off with “All that”. Really? They might have well said “All things to all people.” The way you avoid being generic is by starting with the question, “What can we say that no one else can?” So in this case, you find a way to show off the kayaks, the micro-breweries and the hipsters but within a context that is unique to Rhode Island. It is not easy. But I know it can be done. How? Because a pretty good agency already did it.? https://lnkd.in/e87hsJjC

There’s certainly a demand for travel in 2024* … ?? And with it, the need to entice visitors to YOUR hotel, visitor attraction or museum. Content such as SEO blog posts and product descriptions can strike up a conversation with readers looking to discover new experiences. Keen to have the best experience from their holiday time and hard earned income, posting high-quality, informative content can appeal to their curiosity and passion for travel, either domestically or internationally. It helps your business stand out from the vast number of competitors, allows you to showcase the USP of your offering and location, whilst evoking the senses, inspiring your potential customers/visitors to choose you. …………………… * With good news from UN Tourism showing the resilience of travel: “International tourist arrivals reached 97% of pre-pandemic levels in the first quarter of 2024. According to UN Tourism, more than 285 million tourists travelled internationally in January-March, about 20% more than the first quarter of 2023, underscoring the sector’s near-complete recovery from the impacts of the pandemic” (https://lnkd.in/ek9ykGqi) … I have availability to craft engaging, well-researched and persuasive content this Autumn and beyond. I offer creativity, a quick turnaround and experience of writing tourism guides and blogs for hotels. ???? Currently studying Museum and Visitor Attraction Marketing with the UNTWO, it would be great to learn how I can contribute towards your marketing needs. Message me for more details. #hotelblogs #museummarketing #visitorattractions #copywriter #tourismcontent

As the leaves change, so should your tourism marketing strategies! ???? Tourism departments, destination marketing organizations, and CVBs must deliver timely, practical content marketing that keeps prospective visitors engaged. Our latest blog is packed with insights tailored for you! Explore how to leverage your newsletters and social media by sharing essential packing tips and budget-friendly travel strategies. With the right content, you can fuel fantastic fall getaways and ensure your visitors enjoy stress-free experiences. Ready to elevate your tourism marketing? Click here to read the full blog! https://lnkd.in/ekS9y9cJ Happy travels! #RedSageCommunications #TravelMarketing #FallDestinations #TravelTips #DestinationMarketing

In destination marketing, content creation is very important for sustainable tourism development and authentic marketing.

How does a location move away from a bad brand? I spoke to The Drum about combatting the current tourism problem through long-term vision rather than short-sighted bans, fines or entry charges as part of their Travel and Tourism focus. Read more here. https://lnkd.in/eSBiBFEG

Need some ideas for your next tourism campaign? ?? We've gathered 12 unique examples to spark your inspiration - all from destinations who got creative with budgets of under $5 million (some less than $1 million)! #tourismmarketing #travelmarketing #destinationmarketing #travelandtourism #marketingcampaigns #marketingideas #marketinginspiration

ELEVATE YOUR TOURISM MARKETING SUCCESS USING A NEWSLETTER. Newsletters are the most direct way to reach your target customers, get as many?subscribers, and share relevant?content that meets their holiday needs and interests. https://lnkd.in/dN3uXpC6