The news you consume is controlled by your algorithm. ??
Take a moment to let that sink in.
Historically, everyone would consume pretty much the same news, through traditional media such as newspapers, magazines, and TV. Sure, there were variations based on personal interests, but broadly speaking, everyone was exposed to the same headlines.
Now, here’s a shift to ponder: 71% of 16 to 24-year-olds are using social media to stay abreast of the news. The very nature of these platforms means that the news which resonates most with you is more likely to be presented to you.
This insightful piece of research from Ofcom could very well mark a turning point in how we approach public news consumption, especially in the wake of generative AI's rise. The potential impact on our news consumption habits is not just fascinating; it’s a prompt for introspection.
The question that could shape the future of news consumption is clear: In an era dominated by personalised content, how will this change affect the way major events and stories are shared and perceived? With an increasing reliance on algorithms, ensuring a diverse and comprehensive view of the world becomes a subtle, yet profound, challenge. The implications for audience engagement and content diversity are significant.
Social media is now the main source of news for most people. This reality marks a fundamental shift in how information is disseminated and consumed, reshaping our understanding of the world in ways we are only beginning to grasp.
https://lnkd.in/emd_22uZ
#NewsConsumption #SocialMedia #SocialImpact
Digital Transformation & Business Analytics Consultant | MBA in Marketing & Analytics
6 天前Think it's in part bc of election. But truth be told - it's much more horrific where the sources dont report on any of the negatives ... when they are actually real