SponsorUnited的动态

The sponsorship market across major pro sports teams for the 2023–24 seasons reached $7.66B in brand sponsorship spend, reflecting 12% YoY growth. Over the past three seasons, Major League Baseball (MLB) led with 36% growth, followed by National Hockey League (NHL) at 32%. The National Football League (NFL), meanwhile, added nearly half a billion dollars in sponsorship revenue over the past two years, leading in total dollar value.??? ?? Download the report to unlock more SPND pricing data along with exclusive insights into dominant brands, league trends, and sponsorship growth across major pro sports → https://lnkd.in/ew3h7Rbs #sponsorships #partnerships #brandmarketing National Basketball Association (NBA) Major League Soccer

How do you measure results of a corporate stadium sponsorship for an NFL team? Hear insights from Tiffany Sieve from Paycor and their sponsorship of the Bengals as well as many other sports teams. Link in comments to the whole conversation #NFL #Marketing #Bengals

Did you know that the NBA was one of the first leagues to fully embrace corporate partnerships? Or that the NFL has the highest average sponsorship value per team? These are just a few of the fascinating facts about partnerships in the US professional leagues. From jersey patches to in-arena activations, the world of sports marketing is constantly evolving. Let's dive deeper into these strategic alliances and uncover the secrets to building successful partnerships. What's your favorite sports sponsorship? Share your thoughts below! #sportsmarketing #partnerships #ussports #nba #nfl #mlb #nhl #sponsorship #marketing #business #sportsbusiness

The MLB postseason is right on the horizon. But how much value awaits? Get clued up, with our 2023 postseason analysis. We looked at last year's total Sponsor Media Value (SMV) by series, teams, placements and brands. We found Championship Series teams to be highly valuable for associated sponsors, and the Championship Series round drove by far the most SMV of all. Find all the data in our full report: https://hubs.la/Q02P-PpD0 How will teams and brands fare this year? Let's work it out together. #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports #MLB #baseball

What % of sports sponsorship revenue is from digital/social activations? The answer is 10% — more/less than you woulda guessed? It means there remains lotsa room to grow Looking at specific leagues: - 66% of sponsorship contracts in Major League Soccer (MLS) include digital/social assets - 54% for the NFL - 40% for the NHL - And the league with the most room for growth, perhaps — MLB at 27% of contacts including digital/social assets

How do you measure results of a corporate stadium sponsorship for an NFL team? Hear insights from Tiffany Sieve from Paycor and their sponsorship of the Cincinnati Bengals as well as many other sports teams. Link in comments to the whole conversation #NFL #Marketing #Bengals

Did you know MLB and NBA dominated the list of top 10 most valuable sports sponsorship assets in 2024? ??? Nielsen's top sports trends of 2024 show these leagues delivered nearly $340M in media value! Explore how you can leverage these insights to increase your brand visibility. Read the full article here: https://bit.ly/3BlxjcN

Did you know that the MLB and NBA dominated the list of top 10 most valuable sports sponsorship assets in 2024? ??? @Nielsen's top sports trends of 2024 show these leagues delivered nearly $340M in media value! Explore how you can leverage these insights to increase your brand visibility. Read the full article here: https://bit.ly/3BlxjcN

What a year for ? - thrilled to see insights from this season's MLB Marketing Partnerships report featured in Forbes and The Athletic. 1. Sponsorship Revenue Growth ?? MLB team sponsorship revenue surged 20% to nearly $1.9 billion this season, marking a 55% increase since 2022. This growth was powered by over 325 new sponsorships across 30 categories, with notable contributions from finance, insurance, and automotive brands. 2. Sponsorship Deal Growth ?? The total number of MLB sponsorship deals rose by more than 9%, the largest increase since the pandemic and double last year’s growth rate. A major contributor to this was the addition of seven new jersey patch deals—a 59% increase totaling $204 million in 2024 alone. 3. Inside the Dugout ?? Dugout assets are gaining traction, with a 118% year-over-year increase driven by the rising frequency of dugout branding in-game. This season, nine teams incorporated dugout assets, up from five in 2023. Auto, alcoholic beverage, finance, and healthcare brands are the most active categories within these dugout placements, capitalizing on frequent on-camera exposure of player reactions and in-game interviews. 4. Shohei Ohtani’s Impact & Japanese Brands ???? Shohei Ohtani’s impact is rewriting the ROI playbook in sports. Despite earning only $2 million in 2024 due to deferred payments, Ohtani’s presence drove nearly $75 million in incremental sponsorship revenue, yielding a 37x return on his salary this season alone. The “Ohtani Effect” is even expanding MLB’s international appeal, with a 218% surge in Japanese brands activating in stadiums where he plays. 5. Viewership ?? The 2024 postseason drew record-breaking viewership, capped by the Dodgers-Yankees World Series, which averaged more than 15 million viewers—a 67% jump over last year and the highest since 2017. Across all platforms, the MLB postseason averaged 5.4 million viewers, the best mark since 2019. Learn more: https://lnkd.in/etqzmP5V