Sponsorship Marketing Association的动态

When Kaiser Permanente needed to reach a younger crowd (26-35) post-Affordable Care Act, they faced a big challenge – how to connect with this group meaningfully?? ? Enter Denver Comic Con, the perfect place to engage with this critical audience. But here's the kicker: their usual health-focused event setup wouldn’t cut it in a sea of passionate pop culture fans.? ? Click the link to read more and see how some outside-the-box thinking made a major impact at Comic Con:?https://lnkd.in/dAEXWiMn

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Shayne Morten

Helping Brands Achieve Impact through Creative Activations & Motorsports Partnerships | Out-of-Home Advertising Expert | Building ROI-Driven Campaigns.

1 个月

"DAMN IT JIM, I'M A DOCTOR NOT A SOCIAL MEDIA INFLUENCER" "and this isn't a medical scanner"

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