Spiralyze的动态

Transcript

Quantitative claim. Great way to get a big swing, double digit lift without heavy dev or design resources. But whatever you do have some resources and you want to take it to the next level. Let's look at three big swing tests that do exactly that. Here is the first one. This is a home page test. And by the way, all three of these tests we scraped. We crawl 34,000 websites that run AB test. Find the best ones, run those for our clients. Here on this home page. Is the control here is the variant already had a nice quantitative headline, and in the variant they take it to the next level by adding. Screenshot of the product O quantitative claim. Nice formatting here to make it O. Same social proof, same place, just making better use of the space above the fold by showing the product. Mobile friendly view. Tablet friendly view, really nice win. The next one is a below the fold test, also on the home page using quantitative claim here in the control. Got a nice piece of social testimonial. Testimonials tend to work especially well with the SMB audience and in this test below the fold. The variant beat the control by using a quantitative claim, 40,000 users and 40 user experience, along with some trust badges to back up their claim. Here they're doing something kind of subtle but also really interesting, which is their. Using the same number twice, 40 years of experience, 40,000 users. This is a form of numeric alliteration and it reinforces at a very subtle way. And makes the number easier to digest. OK, third test coming up now. This is a really big swing that I love because they're taking all kinds of chances and changing a bunch of things. Here is the control. Nice page, not bad. Kind of bland. Here is the variant and one. Let's unpack what happened. This is my favorite of the three. You've got. Decent headline. Nothing quantifiable here. Nice claim, but boy oh boy. What a blend image, by the way, I'm sure these three people are really nice, but they scream stock image, lifestyle image. Nothing here makes me think I want to buy this product. By the way, if you're an actor watching this, I'm sure you're a lovely person. Nothing against you. Whoever posed for this picture. Now here. As the audience, I'm getting so much more, so many more data points. First, most importantly, quantitative claim 8000 plus companies. That tells me says a big customer base credible. Same sub headline. Better CTA, social proof and then a video that tells me it's 90 seconds long. So this is a numeric headline. It's not a quantitative claim, but it's a number. It's specific. Warn everyone videos can be cannibalistic conversions because they can distract your user, but this is the night short. Video tells me what to expect. Rate use of quantitative claim in the headline plus social proof. Plus, a video got big win. Thanks for watching. Remember, big swings get big wins.