Spinnaker SCA | A Company of Publicis Sapient的动态

This Tuesday, we are co-hosting a GTM webinar for supply chain & logistic companies with SalesIntel.io. Our CRO & Co-Founder, Kara Brown will lead the discussion along with Chelsea Madden, VP of Customer Success and Partnership at SalesIntel. If you can’t answer these three questions then you have to be there. - Do you know the companies that are actively making moves in 2024? - Are you connecting to the right people at these companies? - Are your company and contact records up to date and clean? This is how you get a competitive advantage to “load up” on more market share. This is an interactive event. We want you to ask questions, challenge assumptions, and get involved. You can sign up to attend by clicking the link here: https://hubs.ly/Q02kc-Fd0 #supplychain #logistics #intentdata #contactdata #LeadCoverage

?? Ready to turn your idea into reality? Watch: https://lnkd.in/eVczxXFr Learn how to secure funding for your CPG brand and take your business to the next level. #CPGBranding #FundingSuccess #BusinessGrowth

?? Ready to turn your idea into reality? Watch: https://lnkd.in/eVczxXFr Learn how to secure funding for your CPG brand and take your business to the next level. #CPGBranding #FundingSuccess #BusinessGrowth

We are excited to share a case study featuring our long-standing partnership with Metcalfe's Market! Collaborating closely with our strategic partners Toshiba and LOC Software, we have developed a compelling case study to showcase the power of synergy, innovation, and customer-centric solutions in the retail industry. In today's rapidly changing market, independent grocers such as Metcalfe's Market play a crucial role in their communities. Through our partnership, we have utilized technology to empower Metcalfe's Market to enhance its customer experience, streamline operations, and stay ahead of the competition. This case study emphasizes the importance of strong partnerships, the resilience of independent grocers, and the transformative impact of embracing cutting-edge technology. Together, we are not only keeping up with change but also driving it! Read the full case study here to learn more about how collaborative efforts are shaping the future of retail. #Partnerships #Innovation #RetailTransformation #CustomerExperience Toshiba Global Commerce Solutions Jeff Zimmerman

?? CMOs: Master GTM Alignment at GTM2024! ?? Join us for a transformative workshop at Pavilion's GTM2024 in Austin: "Optimize Your GTM Motions to Maximize" ?? October 16, 10:15-11:00am CT ?? Sunflower - 4th Floor ??? Led by: Shari Johnston (COO at Winning by Design) and Kelly Hopping (CMO at Demandbase) In this session, you'll learn: - How to be obtain rational alignment, driven by KPIs and processes, and emotional alignment, rooted in trust and collaboration - How to enhance performance at every stage of the customer journey, from awareness to expansion - through practical examples and a real-world case study from Demandbase’s Pipeline Builders Committee - How alignment fosters better customer outcomes, stronger internal relationships, and increased revenue Marketing leaders, this is for you. See the link in the comments to save your seat! #GTM2024 #MarketingStrategy #RevenueArchitecture

https://bit.ly/3QLBaUE Discover Why OtterBox Trusts Sago’s Gen C Report ?? Brianna Aragon of OtterBox reflects on the transformative insights from our Gen C report, noting the generation's intentional spending habits. Uncover the insights that are guiding leading brands and propel your own brand forward. Click the link to download the report for free today! https://bit.ly/4dI7TUQ #GenC #MarketResearch #ConsumerInsights #GenZ #BrandStrategy #FutureTrends

Think smart and go digital with Paragon! Embrace innovative solutions to elevate your business and stay ahead in the digital era. Transform your strategy today and unlock new opportunities for growth and success. Let’s pave the way to a smarter future together! ?? #Paragon #DigitalTransformation #ThinkSmart #GoDigital #Innovation #TechSolutions #BusinessGrowth #DigitalEra #SmartStrategy #FutureReady #TechAdvancements #BusinessSuccess #EmbraceChange #DigitalStrategy #SmartBusiness #InnovativeSolutions #TechTrends #BusinessEvolution #DigitalFuture #GrowthMindset #TransformYourBusiness

Wonder what other companies are doing in your market? There's not a better way than Elevate Americas 2024!! Don't miss out on the opportunity to collaborate, learn and network with like-minded professionals. Register now ?? #SupplyChainConference #Elevate2024 #SanDiego

Who knew ‘getting paid to make friends’ was a real job? ?? But it’s more than just friendly connections — partnerships drive growth. At Pavilion #GTM2024, I heard Jason Yarborough ?? unpack what partnerships really mean. His insights, backed by data, showed how partnerships can reshape GTM strategies for impact. -------- 3 ways to make partnerships your GTM advantage: 1?? Build Relationships Align on shared goals and co-sell to create value for mutual customers. 2?? Make Partnerships Core Companies with strong ecosystems grow revenue 23% faster and increase productivity by 50%. (Forrester, Accenture) 3?? Think Ecosystem-Led Up to 29% of B2B revenue now comes from partners. It’s time to go from tactical to strategic. (McKinsey) -------------- Are partnerships central to your GTM strategy? p.s. Jason's GTM2024 session: https://lnkd.in/gtgK5A7J

The W-model sheds light on how new categories differ from established ones in terms of buying dynamics and decision-making processes. In established categories, the focus is on vendor comparison within a known framework. Conversely, the new category game emphasizes promoting the category, the sub category, influencing decision-makers, and "selling" requirements before vendor selection. Understanding this contrast is pivotal for shaping messaging, positioning, and go-to-market strategies in technology sales. Watch the video explanation below. Thoughts? #gtm #marketing #sales #positioning