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I've audited 100's of LinkedIn Ad accounts. ???????? ?????? ???? 7 ???????? ???????????? ???????????????? ???? ?????? ?? Many of these are either on by default, or seem like a good option to use when first launching your ads. But if you're not in LinkedIn Campaign Manager regularly and have seen what works and doesn't work, I wouldn't expect the average user to know. ????????'?? ???? ????????: 1. Turn off Audience Expansion 2. Turn off Audience Network 3. Change Location to Permanent Only 4. Use Manual Bidding 5. Change Conversions to Last campaign 6. Use square creative; not horizontal 7. Add the Insight Tag; Create RT audiences Some of these are better to revisit after you have your core campaigns & ads really honed in. But to start, you're better off making these adjustments -- these will get your campaigns started on the right foot.
Do you see value in any campaign rather than just last campaign? It’s usually multiple ads and messages someone see befofe someone converts, so couldn’t see each campaign help? I go back and forth on this bc I don’t want to inflate conversions but also know multiple ads can have an impact
This is a great list. I often also find the audience set-up doesn't tend to translate to who they want to target. Misusing the filters, being too broad as they're more used to Meta ads, or making mistakes with things like the AND/OR filters.
Have you noticed a significant difference in ad performance when targeting niche audiences versus broader groups? Which worked better for you? Anthony Blatner
Thanks for sharing these.
Great, quick hits. Also often seeing campaign types not tested / utilized that could increase results. Conversation campaigns, text ads and more.
solid list! bookmarking for later
All great points! I’m big on those first 2! Probably the first thing I tell clients when discussing LinkedIn ads!
Nice one! You got really good foundations there Anthony
Quick tips that make a big difference!
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1 周Using square is such an easy, quick win for most – but running vertical in retargeting (especially with video now) is an even bigger one in a lot of cases too!