Spectrum Science的动态

For our 3rd prediction in this series, we’re turning to Alexandra Moens, H1’s Sr. Director of Product Marketing. What does she see coming for our industry this year? Digital Opinion Leaders (#DOLs) will move away from digital platforms (you read that right). Although this idea may seem counterintuitive, recent trends support her claim. See what she has to say about why this is likely to happen in 2024: https://hubs.la/Q02htqTD0 #healthcarepredictions #2024predictions #digitalopinionleaders #dol

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A Media Company Case Study: Redefining EA's Role Integrating changes in Digital Media products can significantly impact revenue and marketing strategies. The Enterprise Anatomy Model provides a structured framework to address these changes seamlessly across the organization. Discover how a media company uses this model to enhance viewer engagement, advertising revenue, and market positioning. Read more : https://buff.ly/45wp1cv #EnterpriseArchitecture #CIO #CaseStudy #MediaCompany #ICMG

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Think MMM is a heavy lift? ??? ???? Think again! You don’t have to build it yourself – we’ve got you covered. Watch our GM, Gary Danks, bust this myth with experts from M&C Saatchi Performance, Dane Buchanan, and Lavinea Morris below. #digitalmarketing #thoughtleadership #marketingmixmodeling #martech

At The Howard Group, we are committed to understanding your business and its future direction, ensuring your company stands out and is easily understood by a distracted audience. We provide proven and measurable investor engagement and digital media programs. #TSX #CBOE #OTC #HowardGroup #InvestorEngagement #DigitalMedia #EngagementStrategies #AudienceConnection #FocusedMessaging #DigitalMarketingSolutions #BusinessUnderstanding #CutThroughTheNoise #AudienceTargeting #ProvenResults

Is ABM a channel? I keep hearing people talk about it as a specific channel or something that needs its own distinct attribution/ROI In my opinion ABM is just a mechanism we utilize to enhance the channels/programs we are already active within Am I crazy? Are people measuring ABM as a channel? Go yell at each other in the comments ?? #abm #attribution #gtmstrategy

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?? Announcement ?? - Vision Insights + Horizm are leveraging their joint expertise in Broadcast, Social and Digital analytics to provide sports marketers with best-in-class valuation and partnership measurement. ? This is an incredibly important development and for a while now, we’ve been looking to team up with a company that does social and digital valuation the right way. Here are some of the major reasons we decided to team up with Horizm: ? They have a fantastic reputation working with some of the largest rights holders in the world…and now in the U.S. ? They provide an easily explainable and defendable valuation methodology that reflects fair market value…no black boxes ? They value fan insights just as much as we do and their platform provides one of the most accurate breakdowns of social audiences that we’ve seen ? They have one of the slickest and most robust user interfaces on the market…bravo. ? We can confidently say that Decoder? + Horizm provides users the most accurate and easy-to-use solution available to teams, brands and agencies that want to know the complete story. Please let us know if we can showcase our joint offering and why it’s different. ? #innovation #bestinclass #sportsbiz #linkedinsports #analytics #measurement #valuation

?? Announcement ?? -?Vision Insights?+?Horizm?are leveraging their joint expertise in Broadcast, Social and Digital analytics to provide sports marketers with best-in-class valuation and partnership measurement. ? This is an incredibly important development and for a while now, we’ve been looking to team up with a company that does social and digital valuation the right way. Here are some of the major reasons we decided to team up with Horizm: ? They have a fantastic reputation working with some of the largest rights holders in the world…and now in the U.S. ? They provide an easily explainable and defendable valuation methodology that reflects fair market value…no black boxes ? They value fan insights just as much as we do and their platform provides one of the most accurate breakdowns of social audiences that we’ve seen ? They have one of the slickest and most robust user interfaces on the market…bravo. ? We can confidently say that Decoder? + Horizm provides users the most accurate and easy-to-use solution available to teams, brands and agencies that want to know the complete story. Please let us know if we can showcase our joint offering and why it’s different. ? #innovation?#bestinclass?#sportsbiz?#linkedinsports?#analytics?#measurement?#valuation