Spe Forti Group [SFG]的动态

Transcript

Hi everyone, my name is Isabel Doherty and I'm a part of the E1 cohort of Marketing 345 and today I'll be presenting a brief video guide on the blog revamp that was the best in educating, promoting and motivating suey students to take part in contributing to the 2025 goal of 20% reduction in energy and water usage at CA. So looking here at the old website, it has great information for best practices for saving energy and water. But we thought that it lacks visually intriguing aspects and the layout of the page cost the viewer to scroll and that might lead to the viewer losing interest. So. For our blog revamp, we aim to trigger behavioral changes that make students aware and motivate them to take action. So let me show you what we did. On the front page it's very easy to navigate a lots of visuals. It's as simple layout and also has very relevant photos of you know, campus photos and CA students taking action. Um, and hovering over these blurbs, we, it's very, you know, interactive. And the plus side is that you barely have to scroll. So you know you're less likely to lose attention of the viewer. So let's look at our goal. In our goal, we we state how you, the viewer can make a change. And we know there's a misconception that college students think that they can't make a change as an individual, which is something we're trying to bust. And the buttons right down here pointing to easy, accessible places to start this change and contribute to sustainable practices. Then let's look at our best practices. These are actually taken straight off the old Sustainable Sustainability Blog website and. But we tried to showcase them in a more digestible way. Um, you can Click to read more or read less. And I want to point out that we included photos of CCA students taking action and doing these sustainable actions. And so we thought this was a strategic communication value. And just to touch upon that, a communication. A communication value reflects customers potential to influence buyers. So for example, in this case we are using notable faces across campus as a way to quote UN quote promote our product. And in this case it is partaking in sustainable practices. And then as a whole showing these practices done by others is an example of a qualitative market based trace that influences others to continue this trace. Then we have our energy and water tabs. They're pretty similar in format, but you know, they're very limited. Scrolling photos of Cuba students taking part. And we also want to direct this to the individual user themselves of asking them questions, to think about what they have done to be sustainable. And for example, how have like, have you turned off the sink while washing dishes or brushing teeth? And in response to this, we showcased very understandable data so students are able to grasp the difference they could make as an individual. And. The energy tab, we showcase that same that same idea. And. Then one of the most important parts that we want to include was the Be the Change tab. Um, we gathered testimonies for our website to make it more personable and we want this blog to portray messages by students for students. So these testimonies echo the idea that your peers who are under the same tuition bill as you are still doing their best to share and conserve these resources. Um. Which will really, you know, hammer the idea home that you need to be a part of this change because everyone else on campus is doing the same. And then just to wrap it up, we also have the student blog. Why it's not loading? OK, we also have the student blog, um, which is also very interactive form of getting students in to share their own expertise of how they might conserve energy and water and all these fun facts, so. That also just shows a very interactive, you know, by students for students idea. And then to conclude, we also have our data to show that we are credible. And you can look at the data more context if you want. And then also how to contact. And yeah, that's our blog revamp of E1. Thank you.