The Investor Version of the Oscars: CAGNY for Competitor Intelligence:
Just as the film industry celebrated the Oscars in Hollywood last Sunday, 3 weeks ago, the global consumer products investor community convened in Florida for the highly anticipated annual Consumer Advisory Group of New York (CAGNY) event. Unlike traditional financial updates, CAGNY offers a unique peek into companies' future strategies and growth plans.
Gain valuable foresight into major consumer products companies' priorities and emerging market trends to elevate your competitive edge.
Stay ahead of the curve by integrating CAGNY insights into your strategic playbook!
Our top 5 nominations for interesting insights and perspectives from the Cagny conference:
1)???????New contenders on the block: Cagny welcomed Molson Coors, Pernod Ricard and e.l.f. to the podium to present their plans to this forum for the first time
2)???????Re-bound in innovation focus: Post covid and after the disruption of the inflationary cycle, manufacturers are doubling down on their innovation efforts. L’Oreal, ConAgra,
3)???????Core growth and penetration expansion is still important. J.M Smucker, ConAgra and Nomad all called out the important role of building momentum with their core ranges and reaching new consumers. Exiting or de-prioritising non core activity allows a focus on accelerating core. Kraft Heinz, Molson Coors
4)???????Digitalization is beyond marketing: Leveraging technology across the organization including the supply chain and shared service opportunities allows greater insight, efficiency and flexibility. Nomad, Mondalez
5)???????Acceleration in personalized and targeted consumer communication. Almost all companies brought to life the changes in the marketing environment to better target and leverage AI to optimise delivery and tracking of marketing investment.?McCormick, Kellanova, Colgate-Palmolive, ConAgra
Cagny illuminates strategic intentions, but it does not address the competitive advantage of execution. By conducting scenario planning workshops focused on specific areas, your business could potentially stay ahead in terms of preparing to defend against or capitalize on opportunities before the competition.
At Ignition Strategy, we firmly believe that competitive insight can enhance your strategic approach. Please don't hesitate to contact us to discuss any challenges you may be encountering, and we would be delighted to provide our perspective.
#competitoradvantage #cagny #strategicplanning #competitorinsight
Yay!! Congrats on the well-deserved wins!! ??