Spark No. 9的动态

?? Stay ahead of the curve in 2024! HubSpot’s latest State of Marketing & Trends Report is packed with insights from over 1,400 global marketers. From emerging trends to actionable data, this is a must-read for anyone looking to innovate and excel in the evolving marketing landscape. Check it out here: https://lnkd.in/dYJjf97a #MarketingTrends #DigitalMarketing #MarketingStrategy #2024Trends

This is a great article by Dr Grace Kite - most companies can access the data points and insights but not all companies can adapt or drive new ways of working. Getting buy in to drive change, breaking silos & running test and learns will become more important built from organisational culture

Another great article from Dr Grace Kite who's fast becoming the queen of analogies. This is such a helpful approach when articulating the meaning within complex data sets like the Profit Ability 2 databank. ? Within the comments on Grace's original post promoting this article there’s the not unusual smattering of cynicism about the validity of effectiveness research when it is commissioned by a marketing body for a specific medium. So, for extra clarity, here's some detail on why you should feel assured about the credibility of the study’s results. The study would have found the same things if Thinkbox hadn’t been the one to commission it. ? The PA2 databank is comprised of MMM analysis commissioned and funded by advertisers themselves: 141 brands in total, and a huge thank you to every one of them for allowing their data to be involved. I’d thank them personally, but Thinkbox had no oversight of which brands were or weren't included in the data and we don't know who the 141 brands in the study are. ? All those MMM analyses were originally conducted by Ebiquity plc, EssenceMediacom, Gain Theory, Mindshare, Wavemaker UK and pooled together into a single databank, excluding the detail on which specific brand the data is for but detailing the category and business size bracket. Thinkbox were not involved in any of the clients’ own MMM analysis (obvs) nor did we have any control over which categories were or weren't included in the study - this was purely down to sample size. ? We did play a role in the presentation of the study’s findings i.e. data visualisation, areas of focus, points of emphasis. But that had to be agreed by all the organisations who carried out the study as it was their data. Hope that helps. If anyone has any specific questions, just ask - we're happy to answer as best we can! ? https://lnkd.in/e49gQv9b ?

Let's have an honest discussion about the numbers, shall we? A humble 46% of B2B marketers are genuinely satisfied with their content's performance. There's room for improvement, so let's get to work: 1?? Define your KPIs and establish steadfast objectives for a content marketing strategy that grabs attention. 2?? Equip yourself with powerful analytics tools to dissect and assess your content's performance. 3?? Dive deep into the data, identifying trends, celebrating successes, and making those crucial adjustments. Let’s push that 46% to a hundred ??

Need help understanding what the ecosystem economy is and what it could mean for your brand's data strategy? Acxiom's Don Graumann talks through where the ecosystem economy came from, where we're headed, and the key things your brand should consider. Read here:

Need help understanding what the ecosystem economy is and what it could mean for your brand's data strategy? Acxiom's Don Graumann talks through where the ecosystem economy came from, where we're headed, and the key things your brand should consider. Read here:

"In practice, EI can transform raw data into meaningful insights. For example, if data shows a spike in negative sentiment following a product launch, marketers with high EI will dive deeper to understand the emotional triggers behind this response. They might find that customers felt misled by the product's marketing or were disappointed by unmet expectations. With this emotional insight, marketers can adjust their messaging and approach to better align with?customer expectations?and rebuild trust."

Need help understanding what the ecosystem economy is and what it could mean for your brand's data strategy? Acxiom's Don Graumann talks through where the ecosystem economy came from, where we're headed, and the key things your brand should consider. Read here:

Need help understanding what the ecosystem economy is and what it could mean for your brand's data strategy? Acxiom's Don Graumann talks through where the ecosystem economy came from, where we're headed, and the key things your brand should consider. Read here:

Need help understanding what the ecosystem economy is and what it could mean for your brand's data strategy? Acxiom's Don Graumann talks through where the ecosystem economy came from, where we're headed, and the key things your brand should consider. Read here: