SONIC Drive-In的动态

Advertisers in the Food & Beverage category emerged as standout performers in our assessment of Super Bowl LVIII ads. Learn more about the strategies behind the successes: https://ow.ly/WORc50QCUz6 ?????? #SuperBowlLVIII

Marketing Dive's Chris Kelly on the Campaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates. Forget chicken sandwich wars and chicken tender battles: Taco Bell wants diners to think differently about “Big Chicken” altogether. The QSR in March launched its Cantina Chicken menu nationwide, leaning on premium ingredients as it looks to elevate the protein staple. To further those efforts and plant its flag in the chicken category, the chain launched “Bridging the Chicken Divide,” a campaign that takes a humorous look at family debates around the dining room table and pits Cantina menu fans against “trachickenalists” — the “chicken traditionalists” that ads say are found in every family. In a 30-second spot, younger family members dig into Taco Bell’s new chicken offerings while older family members eat familiar, fast-food chicken sandwiches. Heated debate over condiment usage reaches a fever pitch before common ground proves to be “one bite away.” “I can feel again,” says the dad, before uttering a guttural chirp. The campaign premiered on Sept. 26 and is running across broadcast, connected TV and social media. “We need to make sure that people think of us as a chicken destination, because when you think of chicken, you think of KFC, Chick-fil-A, Popeyes. You don’t think of Taco Bell,” said Caroline Johnson, associate creative director at the chain’s longtime creative agency, Deutsch. “The brief was disrupting chicken.” https://buff.ly/3YA4PmO via @marketingdive

The SmartBrief Food & Beverage industry page is live and will be filled with great content from across the spectrum of the #foodandbeverage market. If you are in the #grocery, #restaurant, #consumergoods, #nutrition, #culinary or #foodprocessing markets, chances are you are subscribed to one of our dozens of newsletters. Stay tuned and follow this page for news and insights for your business.

My recently updated - review of #Gousto vs #HelloFresh Where I cover everything from portion size to the effort required in cooking the meals https://buff.ly/3ymVdTF #familymeals #familymealplanning #mealplanning #meals #Cooking #thriftplanenjoy

I’ve got big news to share... We’re launching a Wefunder campaign and it’s going to change everything. Since we started Blind Barrels, we’ve built a community of over 2,300 members across 44 states, delivering unique, blind-tasting experiences that keep our members coming back. Some amazing highlights of our journey so far: ??? A partnership with Fred Minnick—one of the most respected voices in whiskey—aligns us with the best in the industry, adding incredible value to our mission. ??? Website upgrades?have boosted our conversions by 25%, while refined marketing has doubled our ad returns, expanding our reach among whiskey lovers. ?? Industry-low churn: With a 3.7% churn rate (against an industry average of 8-10%), we’re committed to giving our members an unmatched experience. ?? Production efficiency: We’ve invested in new equipment that will let us wash, label, fill, and cap bottles seamlessly—setting us up for improved efficiency in Q1 2025. ?? Upcoming app launch: Our soon-to-be-released app will gamify the tasting experience, allowing members to guess whiskey characteristics and test their tasting skills. We’ve built strong momentum, and it’s time to take it further. Here’s what’s on the horizon... We're expanding with a tequila subscription to bring more people into the fold, placing our tasting kits in hotel rooms to offer a unique experience for travelers, and introducing a restaurant model with high margins and significant potential. This could become a major part of our business moving forward. If you’re interested in the full picture, you can find the offering and disclosures at:?wefunder.com/blind.barrels ? We’re focused on making Blind Barrels the king of blind tastings. I’d be honored to have you with us on this journey. See you there.

KFC love a good smelly product! You’ve seen the Gravy scented candle & the 11 herbs & spices fire log! We’ve seen brands across the world tease fragrances that smell like their products. Hell, I’ve sat in many brainstorms over the years and there is always a conversations of launching a “smells like XX” product on the cards. Love it, hate it or just general curiosity… the whole point is to get the brand talked about. AND having a little fun! The PR landscape is always evolving, formulas that worked 5 years ago aren’t hitting the same way they used to ????♀? Having content creators engage organically talking about your brand following a PR stunt, grabbing the headlines of nationals is wicked but the social chatter from the likes of LadBible, Tyla, GRM or even The Shade Borough is key to connecting with this next generation. Execution was everything with our latest launch, tapping into a key calendar moment like BBQ season alongside our BBQ burger (also go try it, the crispy onions are everything!). We landed coverage across your usual nationals but most importantly publications that tap into the next gen and that’s the goal! We also somehow ended up on Australian news haha. Also landing ourselves on the TikTok accounts of Cosmo & Daily Mail I’d argue, is just as important as landing article placements. Anyway! Of all the brilliant news coverage we’ve had heres a pieces from Hypebeast with more deets!

Relatability is EVERYTHING on social media ?? This is doubly true for food & beverage brands like @honeystinger ?? Why? Because consumers only buy from companies that 'get' them ?? And videos like this achieve that. It's fun, it's playful, and it doesn't take itself too seriously ?? Comment "social expert" to get help with relatable content for your food or beverage brand. #socialmediastrategy #foodandbeveragemarketing #socialmediaexpert

Using Pinterest for recipes boosts your restaurant's visibility, attracts food lovers, and drives traffic to your website by showcasing your unique dishes.? It helps engage with a broader audience and promotes brand loyalty ??? #PinterestMarketing #RecipeSharing #RestaurantPromotion #IncreaseVisibility #EngageFoodies #BoostTraffic #BrandLoyalty #MeezAU

Studies show?that more than half of consumers have visited a restaurant because of an online contest, and?63% of consumers?are more likely to visit a restaurant if they receive exclusive offers?on social media. ???? Here’s our guide to running contests that turn social media “likes” into lines out the door: https://lnkd.in/erxXnWEv #SocialMediaTips #SocialMediaMarketing

Food trucks are more than just a trend. They're a moving billboard of culinary creativity! Picture this: A vibrant food truck parked at a bustling city corner, the aroma of fresh, gourmet bites wafting through the air, drawing a crowd eager for a taste – and an experience. This isn't your typical dining scenario; it's an innovative melding of flavor, culture, and branding that only branded food truck activations can deliver. Here's the scoop: Food truck activations are not just about serving delicious meals; they're about creating immersive brand experiences that resonate with consumers on a personal level. From customized menus showcasing new products to interactive elements that engage and entertain, these mobile eateries are redefining the way brands connect with their audience. So what's next for food truck marketing? The possibilities are as limitless as the creativity of those behind the wheel. As we continue to crave unique and memorable eating experiences, expect to see more brands leveraging this dynamic platform to dish out not just great food, but unforgettable moments. Let's cook up some buzzworthy campaigns! ???? #FoodTruckActivation #ExperientialMarketing #BrandExperience