SocialMedia.org的动态

Learn best practices from FedEx, Intel Corporation, H&R Block, Nationwide, Kaiser Permanente, United States Postal Service, and more for integrating social listening into decision-making, innovation, and proactive brand protection within your social media strategy. Get the guide here: https://lnkd.in/emY-Ydsa #socialmediaorg #sociallistening #socialmedialistening

???? Donald Trump is back – elected as the 47th President of the United States! ???? Once again, #Trump proved he knows how to capture attention. How did he do it? With powerful #marketing. From bold messaging to memorable soundbites, he leveraged every tool to connect with his audience... Trump didn't just speak; he created a movement, tapping into emotions and delivering clear promises. His strategy? Simple yet effective: 1) Know your audience. 2) Use clear, bold messaging. 3) Stay consistent. There’s something to learn from his #Marketing approach. ?? What lessons do you take away from this election? #Marketing #Trump #Politics #USA

Sending a competitive intel newsletter is the easiest way to share competitive intel across your organization. But writing an impactful competitive newsletter folks actually read…not so easy. ??????So we created a guide with the help of Klue experts, customers and industry all-stars. Check out Klue's Competitive Intel Newsletter Guide & Template ?? The Ultimate Klue Competitive Intel Digest Template? ?? Best practices on how to write a killer subject line, intro, and ‘why it matters’ ?? Real-life advice from 10 Klue customers and experts who write the best intel newsletters in the business ?? Bring competitive intel to life ????♂?How to structure your newsletter ? What intel you should include for different audience ?????? How to clearly and concisely explain why it all matters (hint: win rates) PS - You'll find some pro-tips and quick wins from CI folks like Andy McCotter-Bicknell and a our very own Brandon Bedford inside too #competitiveintelligence #productmarketing #productmarketingmanager #winloss #techsales

??A Novel Idea: Don't be afraid to spend early. The media strategies of the past aren't keeping up with the changes in how people engage with media. As media becomes more fragmented, we can't expect to secure the wins of the future if we're only communicating with folks at scale for 6-8 weeks ahead of an election. Our full leadership team, Rachel Campbell and Patrick Brown; and Kos, Saimon and Russell Calkins from Hardpin, explain why that strategy will result in a lot less “bang” for your media “buck”:

Will The Large Media Companies Survive in the next 5 to 10 Years

Often in marketing, we find that campaigns resonate best when they lean into what makes your brand unique. A recent lesson from the US presidential election shows just how critical this is. For Kamala Harris, her campaign announcement worked particularly well, boosting perceptions of her emotional appeal, transparency, and attractiveness as a leader. It tapped into her strengths, building a foundation of what voters could expect from her as a presidential candidate. Responses to her attack ads were mixed. Messaging that cast Trump as a dictator and focused on Project 2025 detracted from her popularity and her image as a forward-thinking leader; it tarnished her campaign with negativity and darkness. On the other hand, a lighter-toned attack ad featuring Barack Obama struck a positive chord. It effectively reinforced her integrity and strengthened her connection to economic improvement—a critical issue for many voters. The takeaway for marketers? Leading with your unique strengths often drives better results. Although attack ads are a key component of traditional political campaigns, in Harris’ case, they just didn’t work. #campaignstrategy #advertising #marketinginsights #kamalaharris #uselection

Since 2008, KLEA Media Intelligence's suite of solutions across media, social and consumer intel has made us the industry partner of choice for global brands driving markets and making an impact. Get in touch to schedule a short chat to see how we can help your business to harness the world's data in real-time and unlock your competitive edge. #contentcuration?#newsmanagement?#mediatechnology?#mediamonitoring?#newsletters?#dailynewsupdate?#contentcreation?#sociallistening

For understanding the US media landscape, this piece is vital

In their latest Axios column, Jim VandeHei and Mike Allen describe the implications of the “shards of glass” news phenomenon – the fragmentation of “more than a dozen news bubbles based on ideology, wealth, jobs, age and location.” Whether you see yourself as a Musk-eteer, passive-ist, right wing grandpa, or liberal warrior, there is a common – and troubling – throughline: more and more, we seek out news that reaffirms our preconceptions but fails to challenge uncomfortable truths and objectivity – fundamental for a well-informed citizenry. This dynamic holds important lessons for brands and leaders and how they communicate to their key stakeholders. With every action and word being so closely scrutinized, it’s critical to return to the fundamentals of communication: transparency, empathy, credibility, and consistency – irrespective of channel or forum. Brands can’t always control how a story is framed but with a commitment to honesty and accountability, they can do their part in helping to drive the discourse in more informative and engaging ways. And with election season in full swing, it is something we will all sorely need. Read more here: https://lnkd.in/g3ycWnYZ

### Definition: **To trump** means to surpass, outdo, or defeat someone or something, often in a way that is unexpected or decisive. The term can be used in various contexts, including games (like cards), competition, or general comparisons. ### Example Sentences: 1. Her innovative approach to the project trumped all the previous efforts by the team. 2. In the final moments of the game, the underdog team managed to trump the champions with a last-minute goal. 3. His argument was so compelling that it trumped all the counterpoints presented by the opposition. 4. In business, sometimes a bold strategy can trump careful planning. 5. The surprise announcement from the CEO trumped the ongoing discussions about the company's future. 6. Creativity can often trump technical skills in the world of advertising. 7. Her determination to succeed trumped the many obstacles she faced along the way. 8. The new smartphone's features trump all other models currently available on the market. 9. In the debate, his well-researched facts trumped the emotional appeals of his opponent. 10. When it comes to delicious desserts, chocolate cake always seems to trump all other options. ### Hashtags: #Trump #Surpass #Outdo #Defeat #Competition #Innovation #Strategy #Creativity #Success #Victory