Smooth Media转发了
In ~3 years at Smooth Media, we’ve worked with 300+ brands 60+ creators And according to our Notion database, 2,723 campaign deliverables. My favorite part–we get to work with the best of the best.? ? Knowledge Creators at the top of their game, who are putting out informative, educational content, and wanting to build a career out of it. ? Marketers who are pushing the boundaries of creator-brand partnerships. That has put us in a unique position — we get to see how creator marketing is shifting on both sides. Because it feels like we’re at an inflection point: The definition of a successful partnership has changed dramatically, and there are "new rules" that both creators and marketers need to consider to thrive in this new era. It’s something we talk about a lot on our team. So…we challenged everyone to articulate this shift.?The conversation evolved from an off-the-cuff internal Slack thread to what I now present to you as… The Future of Creator Marketing: 5 Trends We’re Seeing Give it a read and let me know what you think!
It’s awesome to see how Smooth Media is leaning into events and in-house partnerships. Game-changing for both creators and brands ????
Interesting that safari on the iPad is not supported by Canva for dl or reading. Time to head to the Windows machine!
how many deliverables til we throw a party?
Media empire in the making ????
Stoked to read this and love to see what you all have built Josh Kaplan!!
CEO of Smooth Media
3 个月https://smoothmedia.beehiiv.com/p/future-creator-marketing