Sara Sunshine was a Cuban refugee and one of the few voices representing Latina women in 1960s New York advertising offices. Sunshine co-founded the Spanish Marketing and Advertising Services, the first advertising agency in the U.S. that catered to a Latino audience, where she was the head copywriter and art executive. Until this point, marketing agencies had not targeted Latino audiences in a meaningful way, preferring instead to simply translate English ads into Spanish. Sunshine argued that Latino Americans were a unique and viable audience to tap in to and created ads that were designed for Latino audiences. A testament to her creative work, Sunshine went on to win the first Clio Award given for work in the new category of the “Hispanic Market” in 1987. Learn about more women in business this #WomensEntrepreneurshipDay: https://s.si.edu/4eBnvZD ??: Association of Hispanic Advertising Agencies Collection, Archives Center, National Museum of American History #EntrepreneursDay
