Imagine browsing an article about hiking and seeing the perfect ad for outdoor gear — that’s contextual targeting in action! But did you know this technology has evolved far beyond simple keyword matching? Thanks to AI and machine learning, contextual advertising in 2024 is smarter, and privacy-friendly. ? Dive into this insightful article by Dmytro Sekiro, Head of SmartyAds DSP, to discover: ? The journey of contextual targeting: From basic to AI-powered precision. ? How this approach boosts ad relevance without intruding on user privacy. ? Why it’s a game-changer for advertisers. ?? Read more here: https://lnkd.in/ejS-R6HS #DigitalAdvertising #ContextualTargeting #AI #SmartyAdsDSP
