Smarty Social Media的动态

Influencer marketing is a phenomenon of our time. The influencer market- ing industry could be worth up to $15 billion by 2022, an increase from $8? billion in 2019, according to Business Insider Intelligence estimates,1 based? on Mediakix data. Businesses are making $5.20 for every $1 spent; an? amazing stat, eh? Most brands have now adopted some form of influencer marketing.? Millennials and Gen Z, who are digital natives, have disrupted consumer? behavior. The traditional advertising industry has had a wake-up call as? consumers’ trust has waned in favour of influential individuals. This has?given rise to ‘influencers’, whose followers range from a few thousand to millions. These influencers share two ingredients: an authentic voice and the?power to engage with an audience. The other amazing fact is that their influence has a global impact and an instant speed to engage. If you think about?the time it takes to set up and run a billboard or TV campaign, which is?often country-specific, you now have the opportunity to engage a global? audience for your brand like never before and with content created often? much more quickly. At Agencyn.in we help with Influencers Maketing and Brand Awareness. Feel free to drop a text to understand how it's done in layman's language #influencercampaign #Influencermarketingagency #agencyn #brandcollabration

? Did you know #influencer #marketing in Latin America grew by an astounding 12.6% in 2024, surpassing $1.12 billion? ?? ? This impressive rise is driven by increased social media penetration and the surge in digital content consumption, particularly post-pandemic. Brands are integrating influencer marketing as a key part of their strategies to authentically connect with their audiences. Key highlights include: ?? Colombia: Influencer marketing grew by 78%, now encompassing over 650,000 influencers with a reach of nearly 335.5 million people. ?? Mexico: Saw an 87% growth in 2023, boasting 3.3 million influencer accounts, ranking second in Latam for the number of influencers. ?? Argentina: 80% of the population is active on social media, with 1.7 million influencers, and 90% of internet users prefer Instagram. ? Brands are shifting from short-term collaborations to strategic, long-term partnerships with influencers who embody their values and foster genuine connections with their communities. At BETANDEAL, we see this trend firsthand, especially in Brazil, Colombia, and Mexico, where we work with numerous influencers to drive brand engagement. The evolution of Social Commerce and User-Generated Content (UGC) is also transforming every post into potential direct sales, enhancing the ROI for brands ?? ? Sources: Statista & IAB

In today’s fast-paced digital landscape, connecting with your audience authentically is more crucial than ever. Enter TRIBE – the platform revolutionizing brand-consumer relationships through the power of everyday influencers. Here’s why partnering with TRIBE could be the transformative step your brand needs: ?Harness the Power of Everyday Influencers: TRIBE empowers your customers to become your brand ambassadors effortlessly. Our platform rewards users for creating authentic content about your brand across various social media platforms, from Instagram and TikTok to YouTube and Yelp. ?Unleash the Impact of Community-Generated Content: Consumers find community-generated content a staggering 9.8x more impactful than influencer content when making purchasing decisions. By leveraging TRIBE, you tap into the authenticity and trust that community-generated content brings, driving meaningful connections with your audience. ?Connect with the Future of Consumerism: With 97% of Gen Z consumers relying on social media as their top method for researching shopping options, it’s vital to meet them where they are. Gen Z makes up 40% of all US consumers and wields a buying power of $143 billion. Partnering with TRIBE ensures that your brand stays relevant and resonates with this influential demographic. ?Drive Unprecedented Online Engagement: Across our 30+ brands, TRIBE has delivered exceptional results, with an average 3x increase in online engagement. From boosting brand awareness to driving conversions, our platform consistently delivers tangible results for our partners. Ready to take the plunge? Book a demo at?https://lnkd.in/eADyYyEc #BrandPartnership #InfluencerMarketing #CommunityEngagement #GenZ #SocialMediaStrategy #EverydayInfluencers

Here's why athlete influencers are your ?????? for this back-to-school marketing season, and brands ???????? to level up their strategy with them: ? ?????? ???????????????????? ???? ????????????????: ? 97.5% of people between 12-27 use social media for buying inspiration ? 52% of Gen-Z prefer online shopping ? 35% of back-to-school shoppers utilize social media for guidance ?? ??????, ????????'?? ?????????? ???????????????? ?????????? ??????????: ?????????????????? ????????????????????: One athlete equals the impact of 11 non-athlete influencers ???????????????? ?????????????????????? College athletes boast a 15% engagement rate, compared to just 1.4% for non-athletes ?????? ?? ????????????????????: 57% of TikTok users watch sports content weekly The emergence of platforms like TikTok Marketplace allows athletes to seamlessly integrate products into their content, enhancing authenticity and effectiveness. By incorporating athletes into your influencer strategy, you will significantly enhance your campaign's reach and impact during this crucial shopping season to a Gen Z and Gen Alpha audience. To find the right athlete for your back to school campaign by staying ahead of all athlete influencer marketing insights and trends—subscribe to the Weekly Report ? https://lnkd.in/eP_4enwc #Influencermarketing #Socialmedia #Innovation #Athletemarketing #Sportsmarketing

Why Tiktok-first Marketing Agency Popcorn Growth Doesn’t Focus On Likes, Follower Count: Popcorn Growth, a TikTok-first marketing agency, is taking a data-driven approach to influencer marketing, focusing on engagement metrics like saves and shares rather than traditional measures like likes and follower counts. The agency’s founder, Sheryl Xue H Teo, a former JPMorgan analyst, aims to bring Wall Street-style analysis to social media marketing. Popcorn Growth activates 50 to 100 influencers monthly for each brand, treating creators as one-stop creative houses. The agency’s analytical approach extends to measuring campaign success, prioritizing brand awareness and audience connection over immediate sales conversion. With a focus on sustainable, long-term growth, Popcorn Growth has attracted major brands seeking to modernize their social media presence while maintaining brand safety. ???? Link to full article in comments?below????? ???? Don't forget to subscribe to our weekly newsletter so you don't miss any of the top stories in the #influencermarketing world. #InfluencerMarketing #Influencer #TikTok #PopcornGrowth

Influencer Partnerships and Collaborations: Maximizing Brand Exposure and Reach In the ever-evolving landscape of digital marketing, influencer partnerships and collaborations have emerged as powerful tools for brands to increase their exposure and reach a wider audience. By leveraging the influence and credibility of social media personalities, brands can connect with their target demographics in authentic and engaging ways. In this blog, we explore the significance of influencer collaborations and strategies to maximize their impact on brand awareness and growth. Influencer partnerships offer brands an opportunity to establish authentic connections with their audience. Unlike traditional advertising, where messages can come across as overtly promotional, influencers have built trust with their followers over time. By collaborating with influencers whose values align with their brand, companies can communicate their message in a more genuine and relatable manner, enhancing the likelihood of engagement and conversion. Influencer partnerships and collaborations represent a dynamic and impactful approach to modern marketing. By harnessing the influence and reach of social media personalities, brands can establish authentic connections, reach niche audiences, drive engagement, enhance credibility, and ultimately, achieve their marketing objectives. As the digital landscape continues to evolve, influencer marketing will remain a valuable tool for brands seeking to maximize their exposure and foster meaningful relationships with consumers. #influencerpartnership #talentserve

Bartergram is a game-changing approach to influencer marketing that benefits both brands and influencers alike. We’ve revolutionized the influencer-brand dynamic by eliminating the need for negotiations and payments. How? By creating a platform where brands and influencers engage in mutually beneficial partnerships without financial transactions. No more back-and-forth negotiations or payment disputes. Instead, we focus on curating unique experiences for influencers that align with their interests and passions, while delivering exceptional value to brands. After successfully executing campaigns such as Taylor Swift’s era tour in Singapore, Bruno Mars in Bangkok, and Coachella, we’re gearing up for even more exciting projects in our pipeline! These incredible collaborations are just the beginning of what’s to come. We’re constantly working behind the scenes to curate unforgettable experiences for both brands and influencers, ensuring that each partnership delivers maximum impact and value. #InfluencerMarketing #Influencers #Marketing #Bartergram

What if I told you that only 2.48 million influencer profiles on Instagram out of 8 million exhibit credible and genuine followers? As surprising as it sounds, India leads the way in both buying and selling followers. What can brands do about it? For starters, read this article where I talk about the dos and don'ts for brands when dealing with influencers. Kalyan Kumar | Vikram Kari | Jithin Sethumadhavan | Qoruz

?????? ?????????? ???? ???????????????????? ??????????????????: What Nigerian Businesses Can Learn Did you know that influencer marketing is reshaping how brands connect with consumers? As Nigerian businesses navigate the digital landscape, leveraging influencers can be a game-changer for growth and visibility. ?????? ???????????????? ???????? ???????????? ????????????: 1. ????????????’?? ??????????????????: With Gen Z driving social commerce, brands must embrace platforms like TikTok to engage younger audiences. A recent report revealed that 42% of Gen Z shoppers plan to purchase gifts directly through social media. This presents a prime opportunity for businesses to collaborate with local influencers who resonate with this demographic. 2. ???????????????????? ????????????????????: Brands like lastminute.com are successfully using niche influencers to cut through marketing noise. By creating authentic content that aligns with everyday culture, businesses can foster deeper connections with their audience. 3. ?????????????????? ????????????????????: The rise of initiatives like Qatar’s "Tourism Influencer of the Year" shows how public voting can enhance community involvement. Nigerian brands can adopt similar strategies to build engagement and loyalty among their customers. 4. ?????????????? ??????????????: Platforms are evolving; TikTok’s new features allow users to influence their feed. Understanding these changes can help Nigerian marketers tailor their content strategies effectively. ???????? ???? ????????????: How is your business leveraging influencer marketing? Share your thoughts or success stories in the comments! If you need guidance on crafting impactful strategies in this space, reach out to Limelight Media for tailored solutions that resonate with Nigerian audiences. #InfluencerMarketing #SocialMedia #DigitalGrowth #LimelightMedia #NigerianBusiness #MarketingStrategies

???????????? ???????????????????? ?????????????????? ?????? ?????? ???????? ????????! We just released the first pan-European influencer marketing study with Kolsquare in collaboration with NewtonX. The results? Mind-blowing. ?? Here are the points I found most interesting about influencer marketing spendings: ?? German IM marketers lead the EU pack, spending an average of €5.74M per year. ??They increased their spendings by 10-49% in 2024, outpacing other markets. And they plan to keep going! More hot picks from the study???: ??Ethics and transparency are gaining in importance when choosing influencers, yet it is less considered??in Germany. Oops! ??Micro-influencers are the stars for 75% of marketers across all countries. ??Instagram dominates 89% of campaigns, followed by TikTok (64%) and YouTube (62%). Also interesting to see that Germany invests more in YouTube, Snapchat and Pinterest compared to other European markets. These insights are just the beginning. Want to dive deeper? Check the study (link in the comments). #InfluencerMarketing #MarketingStrategy #DigitalTrends