These platform updates might change how you approach social ?? ?? LinkedIn displays impression counts for comments. - According to the platform, “Comment impressions are counted every time someone views your comment.” Keep in mind, this metric is not unique, so when a user views the same comment twice, it is counted as two comment impressions. - For #socialmediamanagers rethinking their approach to reporting, keep in mind that this metric will require a manual pull, as comment impressions will only be displayed in isolation and will not appear in any dashboards. ?? LinkedIn tests a connections-only feed option. - Recent research indicates that users are more likely to engage with content from their peers. To encourage greater interaction on the platform, LinkedIn has decided to roll out a “Connections only” feed. - The idea is to give users more control over the kind of content they see displayed and, of course, to drive deeper engagements on the platform. ?? How the Instagram algorithm weighs video length. - Last week, Adam Mosseri provided insight into how the algorithm responds to longer videos, amid concerns from influencers. - According to Mosseri, the algorithm calculates relative watch time based on a clip’s completion rate, BUT it also looks at watch time in isolation. - While his statement indicates that both are a factor in video performance, it remains unclear which metric is favored by the algorithm. ?? Flashes takes on Instagram with a new image-based app on Bluesky Social. - The new social app was recently launched on the Bluesky network, introducing Instagram-like features to the platform. - This recent launch is intended to attract social users who may not be interested in the text-based format that dominates the Bluesky platform.? - You can currently share photo posts up to 4 slides and videos up to 1 minute on Flashes, but it’s important to keep in mind that any content shared to Flashes will also appear on Bluesky. So what do these updates mean?? - While length is up for debate, video is still king on Instagram. Now that you can share longer videos, consider experimenting with different durations to see what resonates with your audience. - The latest LinkedIn updates suggest that meaningful engagements on the platform should be your priority. - While Flashes' launch is exciting, its success remains to be seen. We recommend monitoring its performance before diving into a new platform. ?? Read more on Instagram: https://lnkd.in/gwCv5gXg ?? Read more on Comment Impressions: https://lnkd.in/gh-6RsZQ:? ?? Read more on the LinkedIn feed: https://lnkd.in/etSGCt-U ?? Read more on Flashes: https://lnkd.in/gcaTbm4d
