Skyline Med Staff, LLC的动态

SOS Special Occasion Starbucks. Does anyone else do this? My go to order at “Starbs” is a decaf black americarno. However, I have their loyalty app and when I get my reward I go all out. ??Perhaps a hot chocolate with cream and a suryp. Or a frap with chocolate chips. ?? I never use my reward when I am in a rush, I have it when I can sit and savour it. ??Sometimes I’ll treat myself to a pastry too as in my head I am getting a free drink. ??And the best SOS is shared with a friend, so we can have a gossip over whipped cream and cake. This is why I call it an SOS. I must got to Starbs twice a week for work, but it feels a completely different experience going there for an SOS. I wonder what we can all learn about client experiences from Starbucks? (On average I spend ￡50 per month in Starbucks. ￡50!!!! Do you know I could get potentially ￡18,000.00 per year until I am 68 in Income Protection for that ￡50? Now obviously it’s not as clear cut at that…. But if like me you have an unhealthy attachment to glamorous coffee, let’s have a chat).

Ever wonder why Starbucks has such a loyal following? ? For me, it’s not just about the coffee—it’s the personal touch. From my regular Americano to those surprise mocha add-ons, every visit feels uniquely tailored. ?? But what’s behind this loyalty magic? Starbucks’ Rewards Program is a masterclass in blending personalization, community-building, and cultural adaptation. In my latest article in the Retention Matters series, I break down how Starbucks has mastered personalization, digital integration, and localization to keep customers coming back. Curious to see how they’ve built a community around coffee? Check out my full article! ?? #LoyaltyPrograms #CustomerLoyalty #RetentionMatters #StarbucksRewards #Personalization #CommunityBuilding #CulturalAdaptation #Starbucks #CustomerRetention #Digital #Growth #CRM

The other day I walked into Starbucks, stood in line, walked up to the person at the register, ordered my drink… and asked for a discount. And it was one of the scariest things I’ve ever done in my life. I’m not sure if it’s the fact that I was sure they’d say no (they did) or the social conditioning I have to not ask for things like that or the social conditioning of not wanted to get told no. But I was literally shaking in my boots. Heart pounding. Mouth dry as a bone. And yet, I still did it. Why? Couple reasons. First, I believe it’s good for people to do things that are internally scary and externally zero scary. Like asking for a discount. There is literally nothing bad that could happen. Second, I like to do these things so I can remember that when I’m asking my kids to do something new or asking my employees to do something new or asking my coaching clients to do something new there is a palpable nervous response that is uncomfortable and must be overcome. And being able to articulate that helps beating those feelings back and taking action. Don’t believe me? Just THINK about asking the next place you go to buy something (gas station, restaurant, etc.) for a discount. Tell me you don’t get that pot in your stomach. And then go do it anyway. Cheers.

Starbucks doesn't sell coffee. ?? Then what do they offer? They offer an experience, a community, and a personal connection. ? Why do we keep going back? It's not just about the caffeine fix; it's about the feeling we get when we walk in. ?? A home away from home Where we're greeted by name and our preferences remembered. ?? The power of connection Strangers become friends over a shared love for a good cup of coffee. ?? Personalized service Baristas who know our favorite orders and add that extra touch of warmth. ?? A sense of belonging No matter where we are in the world, Starbucks feels like a familiar place. ? Creating memorable moments From the perfect latte art to the cozy ambiance, every visit is a unique experience. ?? The takeaway? Great brands don't just sell products; they sell feelings, connections, and experiences. #CustomerExperience #BrandBuilding #Starbucks #CustomerConnection #CreatingMemories #CommunityBuilding #BrandLoyalty #BusinessStrategy #MarketingMagic #CXMatters

Starbucks misspells your name on purpose. Here's 3 reasons why they do it: 1. Makes experiences memorable ? A perfectly spelled name is forgettable, but a mangled version sticks in your mind. ? This adds a personal, playful element to your visit, making it more than just a routine buy. 2. Gets you talking about them ? Customers love sharing "Starbucks name fails", creating free word-of-mouth advertising for the brand. ? Misspells spark conversations and engagement. 3. Creates a sense of humor ? By embracing the humor in their name interpretations, Starbucks comes off as a fun, lighthearted experience. ? Humor helps build stronger emotional connection and makes people laugh to help them stay memorable. Advertising is a game of staying memorable. It's no surprise Starbucks has gone all in on this strategy. Because it helps to keep people talking about them. Their name spelling makes experiences more personal. Which is why I love it! P.S. What's your go-to coffee order?

Remember when a trip to Starbucks felt like a treat, not just another coffee stop? ?? I’ve been a fan for years, but let’s face it—the experience has changed. Long waits, less personal touch, and too many compromises on quality. So, hearing about the new CEO’s changes feels like a breath of fresh air. He’s tackling problems marketing alone can’t fix. Bringing back self-serve stations, ending charges for non-dairy milk, aiming for faster service—these are signals that Starbucks is listening. ?? They’re reconnecting with what made us love it. For me, Starbucks has always been more than coffee. It’s where moments happen, from quick chats with baristas to that first sip of a favorite drink. Here’s hoping these changes bring back the heart and soul of the coffee chain. Here's to getting back to what matters—quality, community, and a great cup of coffee. --- #Starbucks #BackToBasics #CustomerFirst

We can’t underestimate the example of Starbucks. It changed the game by realizing that people wanted more than just coffee— they craved an experience. By creating a cozy spot between home and work, Starbucks became a place where people could unwind, catch up, or get things done. Their focus on customizing drinks and making everyone feel welcome turned Starbucks into more than just a coffee shop; it became a part of people’s daily lives. Stay Updated: 360digitals.us | (872) 221-3076 #360DigitalsUS #CustomerFirst #MarketingWisdom #KnowYourAudience #CustomerConnection #BrandSuccess

Staring the day with Starbucks ?? Posting pictures of drinking a fancy cup of coffee priced $4 (approx INR 350) from Starbucks is a trend on social media. ??? It’s like, Hey! I can afford Starbucks for my morning coffee. ??♂??? I’ve never drunk Starbucks, but I’ve always had the question “How did they convince people everywhere to spend $4 dollars for a coffee and be excited about it?” ??? ??It’s because Starbucks turned coffee into an experience ?? rather than just a product. ?? They based their entire business model on one base foundation: ??FANTASTIC CUSTOMER SERVICE ?? Howard Beher, one of the former presidents of Starbucks told, ‘We’re not in the coffee business serving people. We’re in the people business serving coffee’ ??? But, how is it possible for such a wide organisation with a global reach and millions of customers every day for so many years - to achieve the same level of satisfaction with each and every customer and still stand strong? ??♀??? Let’s continue in the next post! Comment down your thoughts, ideas, or guesses about how? ???? #MarketingStrategies #ConsumerMarketing #IndustrialPsychology #BusinessStrategies

Starbucks scores for more than your daily jolt of Caffeine!? Most people really like going to Starbucks. It’s a great spot whether you want to relax, change up your work setting, or meet with friends and family. Starbucks is often the first place people think of. Even if you're new to an area, finding a Starbucks can make you feel like you're back home. It’s a friendly place where you can enjoy your time, no matter why you're there. SAVE this post for some fresh inspiration! . . . #starbuckssecretrecipe #starbuckssecretmenu #customerexperiencedesign #customerexperiencematters #customerexperiences #customerexperiencestrategy #customerexperiencemarketing #customerexperiencespecialist #keynotespeaker #customerandemployeeexperiencestrategist #hospitalityconsultant

Way to go Brian Niccol A couple of thoughts for you on tweaks to the new store development pipeline when you get to it: I have developed 10 Starbucks locations and brokered over 100. I have been saying this for years. If SBUX made a few changes to their store development strategy they would own the entire coffee space in the US again. There would be little to no discussion of their competitors because they would crush them. - dump the 10 year leases and go to 20 years in length. They are an anomaly at 10. Nobody else is that short on free standing buildings. - fire the entire CAM administration department. It’s outsourced to CBRE mostly anyways so shouldn’t be that hard. Get new “rosy” personality para legal’s running the CAM dep’t. Be nice and enforce the lease provisions as written. Big hint here most investors don’t want to own your buildings because your CAM folks are not nice and take wild approaches on interrupting the leases. - start pursuing more ground leases. I know how much harder it is to build your own buildings. This is my daily pain addiction choosing to build them. But adding this in to the development program gives your store development managers one more tool to beat out a competitor for that pad you want to land a store on. The vast majority of single tenant drive thru operators will ground lease. This leaves you at a disadvantage if competing against them. - move the lease structure from NN (Landlord retains parking lot, roof and structural building responsibilities) and convert to absolute net leases where the Tenant has all costs and responsibilities. Again SBUX is an anomaly in this space. The only drive thru operator doing NN deals in bulk. - get rid of all early termination provisions all together. Do you ever even exercise them? Take a McDonalds real estate company approach. If for some reason a location doesn’t work out then sublease to a 3rd party. These changes would make SBUX the MOST desirable tenant in the coffee space. You would have 10-20x the amount of sites being presented to you overnight.