SiriusXM Media的动态

Last night, Zoe Salda?a made history. The first American of Dominican origin to win Best Supporting Actress at the Academy Awards—the third Latina EVER to take home this honor. I haven’t even seen the film (and I know some Latinos feel a certain way about it), but as a Dominican myself, when I heard her name called, when I listened to her speech, I felt it. That deep, undeniable pride when one of us breaks through. Our Fluency team at SiriusXM Media has spent a lot of time thinking about what fuels that intense cultural pride, so we conducted a study revealing that: ? 88% of Latinos are proud of their culture ? 79% say speaking Spanish is central to their identity These aren’t just stats. They’re the heartbeat of a community that finds strength in lo nuestro—our language, our stories, our shared sacrifices, and our triumphs. This recent win is another testament that representation matters. Brands that embrace this authentically will forge deeper, more meaningful connections. We break down this and more in our SiriusXM Media Cultural Pride Report—a deep dive into what moves diverse audiences and how brands can connect in ways that resonate. Download it and dig in. https://lnkd.in/eKVV8vxS #RepresentationMatters #LoNuestro #LatinoPride #Oscars #MarketingInsights