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Do you know what goes behind the scenes on our ad shoots? Discover the secrets of our work. Throwback to the start of our cinematic journey for Pai International's New Year Super Sale! Last year's three-part ad series began with dramatic beginnings, moved through the exciting exchange of old for new, and set the stage for a spectacular transformation. As we prepare for this year’s continuation, we reflect on how far we’ve come and how we continue to innovate. Stay tuned for the next chapter of our creative adventure! 7D Design - Best Integrated Marketing & Branding Agency #7DDesign #TeamWork #Advertising #Branding #Marketing #AgencyLife #Innovation [7DDesign, TeamWork, Advertising, Branding, Marketing, AgencyLife, Innovation, Creativity, VideoProduction, AdFilm]

Want to train up a new creative strategist? Get them to make an ad. There's something about being the arena and shooting an ad that gives you a different perspective on your ad creative. And it'll make it easier for them to relate to and communicate with creators going forward.

If you're not optimizing your ad creatives for Q4, you're missing out on major potential benefits. I just watched Motion's How To Create The PERFECT Ad featuring?Savannah Sanchez. Here are the top elements to make the perfect ad and crush it this quarter: 1/ Attention-grabbing hook Start with a bang—think unexpected visuals, thought-provoking questions, or a relatable scenario that instantly connects. 2/ High-quality visuals Your ad is only as good as it looks. Keep it sharp. 3/ Authenticity & relatability People trust people. Ads with real people in realistic situations create genuine connections. 4/ Product visibility Show your product within the first 2 seconds—don't make people wait. 5/ Problem-solution narrative Viewers want to know how your product solves their problem, fast. Hit that point in the first few seconds. 6/ Product demonstration Seeing is believing—show your product in action and increase your ad's watch time (and probably your ROAS!). 7/ Fast-paced editing Keep it moving! Frequent frame changes (every 2 seconds) keep viewers engaged. 8/ Testimonials & social proof Screenshot your glowing reviews. Instant trust, instant engagement. 9/ Subtle feature highlights Avoid listing features. It's not a spec sheet—keep it natural not like an ad. 10/ Emotional appeal Tell a story that tugs at heartstrings. Ads aren't just promotions; they should move people. 11/ Strong Call to Action A crystal-clear CTA is your conversion's best friend. Tell people exactly what to do next. 12/ Humor, Skits, Surprises Think outside the box. Humor and surprises keep viewers glued to your ad. Shout out to Motion (Creative Analytics) and @Savannah Sanchez for the great recommendations!

No agency? No problem... When our friends at Go Rving needed the flexibility to work without an agency on a national ad campaign, we said, "Let's do this!" ?? We created :30 and :60 comedy spots using our creative conceptual team comprised of Agency expats, produced the spot in December using our nationwide reach of professionals in every region, and posted, edited, finished, and trafficked the final spots for a national campaign. Here's how we did it... 1. Discussed the goals with the internal teams and departments 2. Created the concept with our veteran ad agency creatives who work with us and the internal agencies at brands. 3. Presented creative concepts (we can assist your internal agency team or take the ball and run with it) 4. Built a dream production team with our national connections shooting in a warmer climate in December. 5. Delivered this polished, finished spot with our hand-picked editing, coloring, audio, sound design, music composition, graphic, and finishing team. We are grateful to our partners at Go RVing who trusted us to deliver exactly what THEY wanted, not what the agency wanted, and of course minus the headaches, the back and forth, the upcharge, and the lengthy production schedules typical of a big agency production. Watch more of our work when you visit explore-media.com or contact us to discuss your next project!

We’ve accepted mediocrity… The industry that is, not Shoot to Kill. We don’t do mediocre. We don't do egos. We don't settle for anything less than exceptional. STK (Shoot to Kill) Studios has evolved, to further support brands and agencies that demand agile, scalable visual production that drives results with ruthless efficiency. Powered by expertise and technology, we eliminate complexity and scale effortlessly. Collaborating with our clients to craft campaigns that resonate across platforms and audiences. Get in touch to talk to the team about our expanding studio offering and how we can help you Be Seen, Be Impactful and Make a Mark. #creative #marketing #advertising #ExecutiveLeadership #production

A lot of creatives I know use Uncommon Agency now as a reference point. They make the work that resonates with creative types. They, rightly, get the awards. The thing is, when you think about it, all they are doing is 'brand' better than the other ad agencies out there. Agencies spend their time telling brands how to behave, how to 'show up', yet don't do the same for their own brand. Case in point: Ratboot. https://lnkd.in/esyEJU2e Imagine getting the idea out into the world. Yet, if you position yourself as a 'creative' agency, then you should be doing this kind of shit every month. Just making stuff that lands. Gets eyes on it. Gets talked about. Then your brand is appealing to other brands who want to do exactly that. Just a thought. And that's all it is. Uncommon Creative Studio Nils Leonard

The impact and quality of your ad creatives will be directly proportional to the type of guidance and feedback that you give to your editors World-class direct response creatives don't just appear out of thin air... It's crucial to offer proper feedback and guidance throughout the editing process to ensure that the result is exceptional If your editing team needs round after round of feedback to create one ad... It's time to review the first step - the guidance that's provided... Encourage creativity and be open to new ideas, but also provide clear expectations, style guides, and visual references When we prioritize providing detailed guidance, we lay the foundation for a winning team that understands our brand and audience This way, we can build high-converting creatives without any of the stakeholders losing their minds in the process ??

6 common mistakes brands make with ad creatives Coming from someone who worked at a 9 fig brand And now scaling my own creative agency + internal brands These mistakes cost me $Millions, so make sure to avoid them:

Just dropped our second YouTube masterclass, and it's all about delivering great creative by simplifying ad production! If you've ever used focus group testing you know it leads to watered down creative. In this video, I show you how to streamline your ad process and get world-class creative faster and for less. Here’s what you’ll take away: Why focus groups are a waste of your time and money How combining 4 vendors into 1 can boost your results Why in-market testing beats outdated animatic tests The secret to delivering ads that actually perform, without breaking the bank? Watch the video now and see how this process can transform your advertising strategy. Do you think this will change the way you approach ads? Drop your thoughts in the comments! https://lnkd.in/gb7YidFm? #Marketing #Advertising #Creative #WildGravity #Innovation

The “best” ad is, something that is: engaging, original and doesn’t look like an ad.