Daniel Oswald, our CEO of Simplify Compliance, went to sunny Florida to participate in “The State of B2B Media 2024” CEO Panel at this week’s Mediagrowth Executive Summit (https://lnkd.in/e_rwBApP), an all-business conference designed for C-Suite and Senior Management B2B media executives, where top decision makers met to discuss what’s next in the industry. ? #MediaGrowth #mediagrowthexecutivesummit #b2bmedia #b2b Jill McDermott, CEO, Trade Press Media Group Hal Cohen, MBA, CEO, BridgeTower Media Jeff Mancini, CEO, Arizent ?
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It's more than halfway through 2024. Are you talking about your success in the language of the board? It's been eye-opening partnering with Transmission to learn how CMO's can up-level how their impact is perceived within the organization. Our latest research, The Board-Ready CMO in B2B, breaks this down and for the first time, set benchmarks across the 8 most important criteria: 1. Personal Network 2. Servant Leadership 3. T-Shaped Skills 4. GTM Connectivity 5. Boardroom Exposure 6. CEO Alliance 7. Financial Acumen 8. Market Specialism cc Patiwat Panurach Vanessa Cheal
Today, less than 3% of corporate boards contain a CMO. We’ve found out why in our ‘Building the Board-Ready CMO in B2B’ research report ?? Together with NewtonX, we’ve created a Board-Readiness Framework outlining the key skills and behavioural traits executive board directors look for when selecting new board members. Deep dive into our findings by downloading your copy of the research here: https://lnkd.in/eqvXxcTG WARC | #TransmissionB2B #BoardReadyCMO #MarketingEffectiveness
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Today, less than 3% of corporate boards contain a CMO. We’ve found out why in our ‘Building the Board-Ready CMO in B2B’ research report ?? Together with NewtonX, we’ve created a Board-Readiness Framework outlining the key skills and behavioural traits executive board directors look for when selecting new board members. Deep dive into our findings by downloading your copy of the research here: https://lnkd.in/eqvXxcTG WARC | #TransmissionB2B #BoardReadyCMO #MarketingEffectiveness
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Mastering ABM Webinar: Foundations, Strategies, and Implementation ?? Join Tania Saez and Antoine Fadlallah as they discuss the following points: ??How to tackle 2024 top B2B companies' pain point: longer and more complex sales cycles ??Learn out-of-the-box ABM campaigns and tactics ??The state of ABM in Europe with a focus in Southern Europe (France, Spain, Italy).
Mastering ABM Webinar: Foundations, Strategies, and Implementation ??
www.dhirubhai.net
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It was an incredible session featuring insights from industry experts Tania Saez and Antoine Fadlallah, who shared their deep knowledge on how to build a solid ABM foundation, develop effective strategies, and ensure successful implementation. We want to thank all who joined and watched yesterday's N.Rich webinar, "Mastering ABM: Foundations, Strategies, and Implementation. Some key takeaways from the webinar included: - Foundations: The essential building blocks for a robust ABM strategy. - Strategies: Proven tactics to engage and convert your target accounts. - Implementation: Practical steps and tools to execute your ABM plan effectively. Your participation and engagement made the event truly special. Once again, thank you for being a part of this learning journey. Let's continue mastering ABM together! #ABM #Marketing #Webinar #NRich #MasteringABM https://lnkd.in/eA3za-9u
Mastering ABM Webinar: Foundations, Strategies, and Implementation ?? Join Tania Saez and Antoine Fadlallah as they discuss the following points: ??How to tackle 2024 top B2B companies' pain point: longer and more complex sales cycles ??Learn out-of-the-box ABM campaigns and tactics ??The state of ABM in Europe with a focus in Southern Europe (France, Spain, Italy).
Mastering ABM Webinar: Foundations, Strategies, and Implementation ??
www.dhirubhai.net
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Founder & Director of three agencies with one integrated approach. Communications specialist, strategic marketing advisor, and experienced TEDx and conference speaker.
We love awards. OK - if I'm honest we love winning awards and winning them for our clients. The application and entry process takes time and investment. If you want to know about the benefits of awards - and find out some tips for making the application process that bit smoother - head over to our website on the below link.
Want to stand out in your industry?? ? Researching and selecting the right business awards is key! Learn how to identify credible awards, tailor your nomination and bring your story to life. Read on to discover how to elevate your business through awards. https://lnkd.in/dsbssy2A #BusinessAwards #AwardSeason #AwardEntries #B2BMarketing
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Client Director @ alan. agency | B2B Marketing Leader | Helping market-leading B2B brands grow through stories that provoke change
Interesting panel discussion, led by Joel Harrison, looking at how to communicate the commercial value of marketing to the board, concluding the keynotes at B2B Ignite for the morning. Great to hear perspectives from Nimmi Bhalla at Virgin Media O2 Business, Graham Wylie at ADP and John Watton, including the importance of empowering marketing teams to be more data-driven and lead the commercial conversation. Speaking the language of the C-Suite! #b2bignite #b2bmarketing #commercialvalue
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"Break out of your silo and meet the industry leaders shaping the future." Carlos Camacho says it best—there's no better way to see what’s trending, connect with the brightest minds, and gain real-world insights than by attending B2B Online Florida. Still on the fence? Consider this your sign to attend B2B Online Florida and experience firsthand how these connections can fuel your growth. Don’t miss out! ??https://bit.ly/45P8CAh #B2BOnlineFlorida #B2Bmarketing #IndustryLeaders #DigitalTransformation
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Want to stand out in your industry?? ? Researching and selecting the right business awards is key! Learn how to identify credible awards, tailor your nomination and bring your story to life. Read on to discover how to elevate your business through awards. https://lnkd.in/dsbssy2A #BusinessAwards #AwardSeason #AwardEntries #B2BMarketing
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Based on the number and caliber of the companies and personalities confirmed to be going to the Forrester B2B summit in Austin next week, I say one of two things is happening: 1. The Revenue Intelligence / Sales Engagement market is back from the brink 2. A Ron Burgundy / Anchorman type fight scene is in the works amongst the big (and not so big) players
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The countdown begins! With just 15 days to go for the San Francisco Marketers' Unconference at InterContinental Mark Hopkins San Francisco, we can't wait to get inspired by some of the most brilliant B2B Tech Marketing professionals in San Francisco. Will you be joining us? Learn more here → bit.ly/4foNJQt BuyerForesight Common Sense Conferences #SalesIntelligence #PartnerEcosystem #PartnerMarketing #FieldMarketing #EventMarketing #B2BTechMarketing #MarketersUnconference2024
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Dan, Hal, Jeff and Jill shared important insights that were very helpful to our attendees at MediaGrowth Executive Summit