Keep your sales team on the phone and enjoying it. Your SDRs are managing only 3-5 conversations with prospects each day. But they could be having 30-50. So, what's holding them back? It’s simple: you haven’t set clear targets for how many conversations they should have every single hour they’re prospecting. Instead, you’re tracking vanity metrics like the number of emails sent and dials made. You’re also dealing with an overstuffed tech stack filled with tools that your reps barely use—or don’t use at all. But this isn’t your fault. You’ve been misled. You’ve been told that outbound needs to be a complex operation in 2024, to cover all bases. That it requires a multitude of tools and processes that, in reality, do more to distract than enhance productivity. Don’t get me wrong—at ConnectAndSell, Inc, we use tools every day. But we never lose sight of the core objective. Build a list, call the list, and follow up until your prospects are ready and willing to buy.
Rinse and repeat!
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6 个月Love it Simon Miles Breaking down the day into blocks with clear set objectives and goals is a necessity for all sdr, bd, and even canvassing. To clear the air for my clients, I have built a daily schedul for SDRs and BD who set meetings for AEs or Field reps based on your exact point here. Incorporating time clients are most likely available for precise targeting of strategic accounts and the general availability of AEs and field sales (when they travel 1hr from a location to another). Streamline schedules to focus. Visual aids to guide. What else would you use, Simon, to help implement this new change of perspective?