Signal Based Intelligence Summit的动态

If you’re managing marketing, you’ve likely experienced the shift from traditional, siloed approaches to a more collaborative strategy that aligns closely with sales. I recommend you to read this interview with Jordy van Gent, one of the most skilled marketers I’ve had the pleasure of working with, and gain valuable insights into how to execute effective marketing in 2024.

?? Beyond MQLs: Reframing Success in B2B Marketing ?? I had the opportunity to sit down with 6sense and TechPros.io's Tim Bond to dive into a topic that's transforming the B2B marketing world—moving beyond the traditional MQL and rethinking what success truly looks like. In this interview, I share insights on: ?? Why it's time to shift the focus from MQLs ?? How modern marketing teams can align with sales for real impact ?? Key strategies for reframing success metrics in B2B SaaS marketing Check out the full interview here: https://lnkd.in/e83UYqig Let's continue the conversation—how is your team adapting to these changes? ?? #B2BMarketing #SaaS #MarketingStrategy #SalesAlignment #Growth #6sense

Want to know how our Demand Generation process builds sustainable pipeline? We've spent years refining this 5-stage framework that transforms scattered demand gen efforts into a systematic growth engine. Thousands of B2B SaaS companies struggle with this - which is why we're sharing our proven playbook. Swipe through to see the exact framework we use with our clients ?? #demandgeneration #demandgen #marketingstrategy #b2b

Ever wish you could sneak a peek at how the top B2B SaaS brands crush their marketing plans? Well, guess what? purple pickle made it possible. ?? We’ve done the heavy lifting, scoured every corner, and pulled together all the juicy insights on what the big players are doing right. And now, it's all wrapped up neatly in our 2025 marketing plan guide—just for you. Trust us, you’ll want to dive into this before Q4 rolls around and planning season gets into full swing. ?? Grab your guide (+real scaleup examples) here: https://lnkd.in/gY94ZeVJ #GTM #SaaS #B2B #MarketingStrategy #Marketing

Most B2B companies rush their go-to-market strategy. And that’s why their product launch falls flat... Here’s how to avoid the most common mistakes I've seen launching SaaS products and new features: Skipping market validation ? Make sure there’s demand before you launch. Not enough time is spent on talking to customers, researching the market and understanding their needs. Misaligned sales & marketing ?Your teams must have the same goals and work in lock step with each other. Overlooking competitive positioning ? Differentiate yourself or risk blending in with the crowd. Understand the alternatives and how your buyer frames your solution. Focusing on features over value ? Sell the outcome, not just the product’s features. What other pitfalls have I missed? #productmarketing #productlaunches #GTMstrategy

Innovative companies are seeking new ways to maximize their valuable resources and streamline commercial operations. A promising trend is fractional marketing: a strategic approach that lets life science SaaS and data companies leverage top-tier B2B marketing expertise on a part-time basis. Learn more. #rebound #fractionalmarketing #lifesciencestech https://bit.ly/3XfA4Dd

??? The B2B marketing playbook is getting a major rewrite for 2025! Between longer sales cycles, evolving tech stacks, and increasingly selective buying committees, the game is changing. With 67% of brands leveraging ABM and a whopping 93% of SaaS marketers calling it a game-changer, the future of B2B is all about reaching the right accounts, engaging with precision, and building loyalty like never before. Curious what’s next? Our latest blog dives into the predictions shaping 2025—and trust us, you don’t want to miss it. ?? Read here: https://lnkd.in/dRD3q_e4 #B2B #2025predictions #B2Bmarketing #ABM #Saas

Heard talk of value based pricing and value modeling but wondering how to get started? Get ready to unlock the secrets of Measuring and Maximizing B2B SaaS Value with another exciting Master Class with PeakSpan Capital and Ibbaka! ??Maximizing Value: The Art of Measurement ?? Join us on Wednesday, June 5th, at 8:30AM PT / 11:30AM ET to learn how to measure and maximize your true value in B2B SaaS. In this exclusive session, Karen A Chiang and I will dive into the practical steps of: -The importance of value modeling in B2B SaaS -Practical steps to build a value model -Real-world examples of value models in action -Crafting a compelling narrative on value impact Register here: https://lnkd.in/grYmGgcN #pricingstrategy #valuebasedpricing #economicvalue #masterclass #B2Bsaas #saas #pricingtactics #valuemodeling #valuedrivers #customersuccess #productmanagement #sales #valueimpact #valuestory #narrativeonvalue #valuebasedpricingstrategy #pricingandpackaging #b2bmarketing #saasmarketing #growthhacking #revenuemodel #costefficiency #revenueenhancement #businessstrategy #datadrivenapproach

Exciting news for B2B marketers everywhere: All About B2B Marketing is live on Stream! What can you expect? ? Episodes packed with actionable advice ? Stories and insights from global marketing leaders ? Tips to help you tackle everything from demand gen to product marketing It’s like a crash course in B2B marketing – minus the jargon, and with plenty of real-world wisdom. Visit Dealfront > Resources > Stream for more. #b2b #saas #dealfront #streambydealfront #b2bmarketing