Shopkick by Trax的动态

Overcoming U.S. Market Barriers: How Lumen Brands Ensures Success for Food & Wellness Brands ? Breaking into the U.S. mainstream market is a dream for many brands worldwide, but it comes with significant challenges. This is where Lumen Brands steps in. ? At Lumen Brands, our mission is to simplify this complex journey for food and wellness brands. We leverage e-commerce, our proprietary Prism? AI, and strategic distribution partnerships to help brands navigate the U.S. market. As one of the few companies trusted by Amazon for grocery selling and now an official Amazon partner for ‘grocery and nutrition,’ we are fully compliant and registered with the FDA. ? The challenges are real: 1. Compliance is Complicated: Navigating strict U.S. regulations is a major hurdle. Without compliance, entry into the mainstream market is impossible. 2. Building Trust: Unknown brands must quickly establish consumer trust to succeed, as U.S. retailers won’t engage with such non-US brands. 3. Giant Retailers Gatekeep: Securing space in top retailers like Walmart and Target is a challenge, as these prioritize brands with strong consumer demand and proven compliance. ? Why Lumen Brands? We help brands navigate the complexities of compliance, build nationwide awareness, and secure shelf space in major retailers. Our Prism? AI technology is a game-changer, providing data-driven insights that optimize every aspect of your brand’s U.S. market strategy. By partnering with Lumen Brands, you’re not just entering the U.S. market—you’re set to thrive. Stay updated with valuable industry insights by following our LinkedIn Page. For additional assistance, feel free to explore our official website at www.lumenbrands.co. #USMarketEntry #LumenBrands #FoodWellnessBrands #EcommerceSuccess #PrismAI #FDACompliance #RetailerPartnerships #ConsumerTrust

Why Lumen Brands? Navigating compliance, building nationwide awareness, and securing shelf space in major retailers can be challenging for brands entering the U.S. market. That’s where Lumen Brands comes in. With their cutting-edge Prism? AI technology, they provide data-driven insights that optimize every step of your market strategy. Partnering with Lumen Brands means more than just entering the U.S. market—it's about setting your brand up for lasting success. #BrandStrategy #MarketInsights #AI #RetailExpansion #LumenBrands Contact us for more information.

This statistic is mind-blowing and here's why: - Legacy consumers panels primarily focus on traditional Food, Mass, and Drug - If 87 out of the Top 100 Growing CPG Major Categories are seeing most of their growth happening OUTSIDE of these channels (think Amazon, Aldi, Costco), brands could be missing out on 65% of the trips their shoppers are taking, which means they are left making important business decisions based on assumptions over facts - It also becomes harder to prove the value of your brand to retailers if you don't have the full picture If anyone is interested, I'd be happy to take a look at your brand's performance in these non-traditional, yet high-growth channels

Stop Doing This If You Want Retailers to Notice Your Product! Competing in a saturated market is tough, but with the right strategies, your product can standout amidst the competition. Here are my top 5 tips for selling your product to retailers: 1. Differentiate Your Brand ? Example: Method revolutionized the household cleaning market with eco-friendly and aesthetically pleasing products, setting them apart from traditional brands. 2. Build Strong Relationships ? Example: KIND Snacks focused on creating genuine connections with retailers through consistent communication and support, leading to widespread retail success . 3. Optimize Product Packaging ? Example: RXBAR’s transparent packaging showcased its whole ingredients, helping it stand out on crowded shelves and resonate with health-conscious consumers . 4. Leverage Data and Analytics ? Example: Dollar Shave Club used consumer data to tailor its product offerings and?marketing strategies, resulting in rapid growth and acquisition by Unilever . 5. Offer Exclusive Retailer Deals ? Example: Halo Top created exclusive flavors like "Peaches & Cream" and "Chocolate Caramel Lava Cake" for Walmart, driving traffic and creating buzz around the brand . By focusing on these strategies, you can carve out a niche for your product and achieve significant retail success. What's your biggest challenge in selling to retailers? Let's discuss! #RetailSuccess #CPG #ProductMarketing #BrandBuilding #FoodInnovations

???? Are you leaving money on the table? Did you know that brands are potentially missing out on a whopping $22 billion in revenue? ?? It's true! And all because they're not claiming their 'high protein' attributes when their products actually qualify. Believe it or not, a staggering 78% of eligible products aren't making use of this valuable marketing opportunity. That means they're not showing up in shopper searches or catching consumers' eyes on the shelves. We explored how the CPG industry can step up its game by going beyond the pack and leveraging product data more effectively. Curious to learn more? Dive into the full conversation here! ???? https://ow.ly/TRYg30sAwjl #CPG #ConsumerTrends #ProductData #HighProtein #RetailInsights

Groceryshop 2024 brought some major insights this year, from private label growth to AI transforming operations. Check out our key takeaways from all three days, and stay ahead with Green Olive Brand Management as we navigate the evolving FMCG landscape.??? ?? For more insights, check out the recaps from Supermarket News:? https://lnkd.in/edQ2MBDy #FMCG #CPG #BrandManagement #RetailInnovation #AIinRetail #SupplyChain #PrivateLabel #BusinessGrowth #MarketingStrategy #RetailTrends #DataDriven #ConsumerGoods #GlobalBrands #EmergingBrands #GreenOlive #GO

Join us next month for the first webinar in our new Highlight Reel series, focused on the better-for-you CPG landscape. More details and the registration link are included below! #webinar #cpg #bfy #betterforyou #consumerinsights #marketresearch

What does “better for you” mean to today’s consumers? There’s no doubt “better for you” has evolved over recent decades. It’s come to mean many things to many different consumers: healthful, “free of,” better for the planet, and so much more. The good news? These trends present big opportunities for CPG and other retail brands looking to guide their product innovation by evolving consumer preferences. On Wednesday, July 24 at 1PM ET / 10AM PT, join us for a conversation featuring CPG entrepreneur and snack sommelier Nate Rosen and Highlight’s founder and CEO, Dana Kim. They’ll discuss the current landscape, and how brands are innovating #BFY to win more consumers and boost their bottom lines. Register now: https://lnkd.in/enNAmQsJ

What if your local store didn’t have every recognizable brand inside? What if retailers offered products that were made by real innovators, not committees? In retail, the customer should always be #1. When we were founded in 2018, we had a huge learning curve. We knew we had a truly transformative product, DIGESTLIVE?, and couldn’t wait to get it on the shelves of markets and pharmacies everywhere. But to our surprise, most store buyers weren’t prioritizing the customer. Instead, they were prioritizing the relationships they’d already established with big corporate reps. How do we compete with companies like P&G and Bayer? Retail stores need to re-examine how they allocate shelf space. This isn’t about giving an opportunity to the ‘little guy.’ If independent brands don’t perform or supply quality products, there shouldn’t be a place for them. If the goal of a retailer is to serve their customers in the best way possible, the answer isn’t going to be only to sell recognizable brands. The world is filled with innovators creating extraordinary products that work better than their big brand counterparts. When retailers embrace this, they help drive progress and give customers access to products that can truly improve their lives. Let’s work together to make retail a place where innovation thrives and the best products, big or small, get the spotlight they deserve. #Innovation #DigestLive #Organza #WomensHealth #ForWomenByWomen #DigestiveHealth #GutWellness #GIHealth #HolisticHealth #Herbal #Natural #Organic #Constipation

?? Learning from Kellogg's Strategy: Targeting Time-Pressed Consumers ?? This insight can be valuable for startups navigating consumer behavior shifts and seeking growth opportunities in competitive markets. Kellanova's (Formerly Kellogg's) focus on time-pressed consumers highlights a key trend in breakfast consumption. As the MD, Prashant Peres, notes, there's a shift towards skipping or skimping on breakfast, creating an opportunity for brands targeting convenience. Despite holding a significant share of the market, Kellanova faces challenges in penetrating further, especially with products like Chocos. Their strategy to expand distribution and focus on popular products like Chocos and Muesli reflects a nuanced approach to market dynamics, balancing affordability and premiumization.?