Shopify的动态

Book "Crossing the Chasm": The Bowling Pin Strategy ?? Yesterday we talked about dominating a nice tight bowling lane before expanding into the mainstream. But how do you pick that first lane? Geoffrey Moore has another brilliant analogy - think of yourself as a bowling pin in the middle of that lane. When you launch in a new niche, you want to position yourself smack dab in the center of their highest-priority pain point or burning need. Like a bowling pin, you'll get immediately knocked down (in a good way!) as the early adopters come barreling down that lane towards their must-solve problem. If you're too far to the left or right side, you'll get bypassed. You need to be positioned dead center in their strike zone. This means doing deep homework on your beachhead niche: ? Their biggest unsolved headaches ? How they currently work around those pains ? What's causing those problems in the first place With those insights, you can shape your whole product narrative and positioning to align with their priority #1 problem. You become the must-knock-down pin blocking their path to progress. The one they simply can't avoid or bypass. From that centered strike position, you now have a base of ecstatic early adopters from which to pivot and expand to adjacent needs. But it all starts by planting yourself in the middle of that first lane's burning priorities. Have you found your strike zone yet? #startupstrategy #positioningstrategy #crossingthechasm #startupmarketing

Lost in Music...no, lost in business. My entrepreneurial path began in 2004 with Heroes for Kids, a venture specialising in children's licensed character toys. Since then, I've established four additional businesses: The Schoolwear Company (which I successfully sold in 2023), Universal Uniform (supplying corporate uniforms), Hot off the Press (offering personalised gifts), and Sturdy Kids (providing inclusive clothing for children of all shapes and sizes). Yet amidst the whirlwind of managing a family and multiple businesses, I've somehow lost sight of myself. Joining this challenge presents an opportunity to realign with the initial spark that ignited my entrepreneurial journey. It's a chance to rediscover my purpose, clarify my aspirations, and chart a course for where I want this journey to lead. Bring it on.

**Always Welcome Rejection** Before doorbell company Ring was acquired by Amazon in a reported $1 billion deal and became a fixture in over 10 million American homes, the company was the tinkering project in the garage of founder and CEO Jamie Siminoff. A doorbell that could connect to your phone, Ring—originally called Doorbot—was supposed to be cheap to produce, but instead became an undertaking that far exceeded what Siminoff had imagined. The desire to turn his garage invention into a viable business took him to reality show Shark Tank in 2013. Desperate for funds, he used the company’s last $20,000 to build an elaborate set to pitch the product. “I was completely broke when I went on the show,” Siminoff said. Valuing Doorbot at $7 million and asking for $700,000 for a 10% stake, Siminoff touted the budding company’s impressive online sales and a strong mission to make neighborhoods safer through increased surveillance as reasons to take a chance on it. The CEO recalled the sting of his drive home after the show, where his three dogs awaited him in his garage that doubled as his company’s headquarters. With so much energy sunk into the project—as well as a heavily blurred boundary between his personal and work life given where he was operating his business—Siminoff slogged forward, eventually gaining clarity on what went wrong. “We were at the point where we had sales, we had a good product, but we had such a complex business,” Siminoff told Inc. in 2018. “We couldn’t show how we were going to get to the next step. We were at that awkward adolescent phase.” The fish didn’t bite, and Siminoff’s appearance on the show would foreshadow the less-than-straightforward path to Ring becoming a blockbuster product. The show’s sharks weren’t confident in the product’s ability to sell, and billionaire investor Mark Cuban believed the company to be worth only $40 million. He would become one of hundreds of investors to say no to Siminoff. #Siminoff #billions

Are you ready to boldly go? The Tao of Trek is a book by fans, for fans, discussing the philosophy of Star Trek, and how it has impacted our society, how our society has impacted and changed the franchise, and why it should matter to all of us. Check it out! https://vist.ly/3874p #startrek #startrekbooks

It's time to boldly go! The Tao of Trek is a book by fans, for fans, discussing the philosophy of Star Trek, and how it has impacted our society, how our society has impacted and changed the franchise, and why it should matter to all of us. Get it cheaper when you buy it direct! https://vist.ly/33vsp #startrek #startrekbooks #livelongandprosper

The Tao of Trek is a book by fans, for fans, discussing the philosophy of Star Trek, and how it has impacted our society, how our society has impacted and changed the franchise, and why it should matter to all of us. Check it out! https://vist.ly/3mhm55i #startrek #startrekbooks

?? Reflecting on a Year of Growth: Desi Toys' Journey Post Shark Tank Feature ?? It's been an exhilarating ride for Desi Toys over the past year, and we owe a huge part of our success to the incredible opportunity we had to showcase our brand on Shark Tank. As we celebrate this milestone, I wanted to take a moment to express our gratitude and share how this experience has propelled us forward. ?? Validation and Credibility: Appearing on Shark Tank provided us with a stamp of approval and validation. The exposure and endorsement from the Sharks not only boosted our credibility but also instilled confidence in our customers, investors, and partners. ?? Accelerated Growth: The Shark Tank effect was real for us! Following our feature on the show, we experienced a significant surge in sales and brand awareness. Our online presence skyrocketed, and we witnessed a remarkable increase in website traffic and social media engagement. This translated into tangible growth metrics. ?? Expanded Reach: The reach of Shark Tank is unparalleled, and it opened doors to new opportunities both nationally and internationally. We received inquiries from distributors, retailers, and collaborators eager to join forces with Desi Toys. This exposure not only expanded our market reach but also enabled us to diversify our product offerings to cater to a wider audience. ?? Community Support: One of the most heartwarming aspects of our Shark Tank journey was the overwhelming support we received from our community. From loyal customers to friends and family, everyone rallied behind us, cheering us on every step of the way. Their unwavering support served as a constant source of motivation and reminded us of the importance of staying true to our mission. ?? What's Next? As we look ahead, we're committed to building on this momentum and taking Desi Toys to even greater heights. We have exciting plans in the pipeline, including expanding our product line, enhancing customer experiences, and scaling our operations. With the invaluable lessons learned from our Shark Tank experience, we're poised for continued success and innovation. ?? Key Takeaways: Believe in your vision, even when faced with challenges. Embrace opportunities for growth and learning. Surround yourself with a supportive network. Stay authentic to your brand values. Thank you to everyone who has been part of our journey thus far. Here's to another year of growth, impact, and spreading joy through play with Desi Toys! ?? #SharkTankSuccess #DesiToys #OneYearAnniversary #Grateful Amit Jain #SharkTankIndia

The Tao of Trek is a book by fans, for fans, discussing the philosophy of Star Trek, and how it has impacted our society, how our society has impacted and changed the franchise, and why it should matter to all of us. Check it out! https://vist.ly/zffw #startrek #startrekbooks

Is Opening a Play School a Profitable Business? Curious about starting a play school? Watch this video to uncover the real profitability factors. Opening a play school isn't guaranteed success; it depends on critical decisions like location, hiring quality teachers, crafting a well-rounded curriculum and other factors. Join us as we delve into why these factors are crucial and how they impact your school's success. Discover how partnering with a franchise can provide the winning edge with expert business strategies, a meticulous hiring process, and a scientifically researched curriculum. Your passion combined with franchise experience could be the winning formula for a thriving school. Don't miss this insightful guide to making informed decisions about your play school venture!

This whole article is a great read. This is how you design for fan experience. Wow. Also: “Other ideas, which are still in development, include crowd-intelligence mechanisms that can measure audio levels in each section so that the loudest, craziest, most-engaged fans can earn rewards for their atmospheric contributions.” ??