SHFT Agency的动态

What do you want to be known for? That's the question you need to answer for your business. Because your ideal customers will think about you. Especially after an interaction with your business. It's how the human mind works. The reptilian part of our brains categorizes everything we encounter. Every person, every offer, every email, every post, every sound, every smell, every stranger walking down the street, every phone call, every selfie, every website page... It all gets put in a specific place in our brains. If you don't know what place you WANT to hold.. If you don't know the RIGHT place to hold... If you don't know your customers at all... YOU ???? WILL ???? HOLD ???? THE ???? WRONG ???? PLACE ???? IN ???? THEIR ???? MINDS. Meaning, when they are ready to buy... They won't buy from you. ?? A brand positioning strategy helps. It determines: → the position you want to hold → what you need to do to own that position All so you own the RIGHT position. That way when your ideal customers are ready to buy... They DO buy from you. And that, our friends, is the ultimate goal of business. ??? ----- PS - #SassyJason breaks down the science around how you can own a position in your ideal customer's minds in his latest YouTube video → https://lnkd.in/eDamx7B2 ---- #shftyourbrand #brandstrategy #brandpositioning