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"User-Centric Design Thinking" is a human-centered approach to product development that emphasizes understanding user needs, empathy, and iterative prototyping to create innovative solutions that resonate with users and deliver meaningful experiences. By putting users at the core of the design process, product teams can empathize with user perspectives, uncover insights, and co-create solutions that address real user problems, drive adoption, and foster user loyalty effectively. User-centric design thinking involves empathizing with users, defining problems, ideating solutions, prototyping, and testing with users. Empathizing with users entails observing, listening, and engaging with users to understand their motivations, behaviors, and pain points, enabling product managers to gain deep insights into user experiences, preferences, and aspirations that inform design decisions and solution development effectively. Defining problems from a user perspective involves synthesizing user research, mapping user journeys, and identifying user needs, goals, and constraints to frame design challenges and opportunities that drive innovation and user satisfaction. By defining problems through a user-centric lens, product teams can align efforts, prioritize features, and design solutions that address critical user needs, deliver value, and differentiate the product in the market successfully. Ideating solutions encourages product teams to brainstorm, generate ideas, and explore creative concepts that address user needs, challenge assumptions, and inspire innovative design solutions through collaborative ideation sessions, design sprints, or workshops that foster creativity, diversity, and experimentation in the design process. Prototyping and testing with users involve creating low-fidelity prototypes, conducting usability tests, and gathering feedback from users to iterate, refine, and validate design solutions, ensuring that the final product aligns with user expectations, preferences, and behaviors effectively. By prototyping and testing with users iteratively, product teams can minimize design risks, validate assumptions, and optimize user experiences, enhancing usability, desirability, and satisfaction with the product over time. By embracing user-centric design thinking principles, product managers can foster innovation, drive user engagement, and create products that delight users, align with market demands, and differentiate themselves effectively in today's experience-driven and competitive business landscape. #ProductManagement #DesignThinking #UserCentric #Empathy #Prototyping #UserExperience #Innovation #UsabilityTesting

Let's dive deeper into the dynamic fusion of technology and creativity within the IT industry! ???? 1. Design Thinking in Software Development: Design thinking principles are reshaping the way IT projects are approached, placing a strong emphasis on empathy, collaboration, and user-centric design. By integrating creative problem-solving methodologies into the development process, IT teams can create software solutions that not only meet users' needs but also delight and inspire them. 2. User Experience (UX) Innovation: Creativity is at the heart of UX design, where designers leverage technology to craft seamless, intuitive experiences that captivate and engage users. From sleek interfaces to innovative interaction design, the IT industry is constantly pushing the boundaries of UX innovation to deliver memorable and impactful digital experiences. 3. Gamification and Engagement: Gamification techniques are transforming the IT landscape, injecting elements of fun, competition, and rewards into software applications to boost user engagement and motivation. Whether it's through gamified learning platforms, fitness apps, or productivity tools, the creative integration of gaming principles enhances user experiences and drives adoption. 4. Visual Storytelling with Data: In the age of big data, visualization tools and techniques are essential for making sense of complex datasets and communicating insights effectively. Creative data visualization not only helps IT professionals analyze information more efficiently but also enables them to tell compelling stories and uncover hidden patterns that drive innovation and decision-making. 5. Agile Creativity: Agile methodologies have revolutionized the way software development projects are managed, fostering a culture of flexibility, collaboration, and continuous improvement. By embracing agile principles, IT teams can unleash their creative potential, experiment with new ideas, and adapt to changing requirements more effectively, resulting in faster delivery of high-quality software solutions. In the IT industry, creativity is not just a desirable trait; it's a driving force behind innovation and success. By embracing the synergy between technology and creativity, IT professionals can unlock new opportunities, solve complex problems, and shape the future of digital transformation. Let's harness the power of creativity to drive positive change and propel the IT industry forward! ???? #TechCreativity #Innovation #ITIndustry #DigitalTransformation?

The product is ready, excitement is high, but then… Users start interacting with it, and instead of the delight you anticipated, you notice hesitation, confusion, and—ultimately—disengagement. What went wrong? Here’s the reality: Building products that truly resonate isn’t just about beautiful design or perfect code. It’s about aligning the efforts of designers, developers, and managers to bring a shared user vision to life. The most successful products come from teams where every member, regardless of their role, is committed to delivering a seamless user experience. In my experience, fostering a collaborative culture where every voice is heard—whether it’s a developer optimizing for performance or a manager keeping the project on track—leads to products that users genuinely love. ?? ?? Practical Tip: Start your next project with a “user story alignment” session. Before diving into tasks, gather your designers, developers, and managers to answer one critical question: ??? “What’s the most important problem we’re solving for our users?” This simple exercise aligns everyone on the end goal and empowers each team member to see how their contributions enhance the overall user experience. For a deeper dive into how storytelling can align your team, check out this great resource: ?? UX Stories Communicate Designs - Learn how to use storytelling to clarify design concepts and align teams on a user-centered vision: https://lnkd.in/gYpHU2MB ?? Engagement Question: How do you ensure your team is fully aligned to build products that users love? Drop your best tips or stories below! ?? Let’s share insights on how to elevate our product development game. #ProductDevelopment #TeamCollaboration #UserExperience #CrossFunctionalTeams #LeadershipTips #AgileMindset #UXDesign #ProductStrategy

??Let's dive deeper into the dynamic fusion of technology and creativity within the IT industry! ?? 1. Design Thinking in Software Development: Design thinking principles are reshaping the way IT projects are approached, placing a strong emphasis on empathy, collaboration, and user-centric design. By integrating creative problem-solving methodologies into the development process, IT teams can create software solutions that not only meet users' needs but also delight and inspire them. 2. User Experience (UX) Innovation: Creativity is at the heart of UX design, where designers leverage technology to craft seamless, intuitive experiences that captivate and engage users. From sleek interfaces to innovative interaction design, the IT industry is constantly pushing the boundaries of UX innovation to deliver memorable and impactful digital experiences. 3. Gamification and Engagement: Gamification techniques are transforming the IT landscape, injecting elements of fun, competition, and rewards into software applications to boost user engagement and motivation. Whether it's through gamified learning platforms, fitness apps, or productivity tools, the creative integration of gaming principles enhances user experiences and drives adoption. 4. Visual Storytelling with Data: In the age of big data, visualization tools and techniques are essential for making sense of complex datasets and communicating insights effectively. Creative data visualization not only helps IT professionals analyze information more efficiently but also enables them to tell compelling stories and uncover hidden patterns that drive innovation and decision-making. 5. Agile Creativity: Agile methodologies have revolutionized the way software development projects are managed, fostering a culture of flexibility, collaboration, and continuous improvement. By embracing agile principles, IT teams can unleash their creative potential, experiment with new ideas, and adapt to changing requirements more effectively, resulting in faster delivery of high-quality software solutions. In the IT industry, creativity is not just a desirable trait; it's a driving force behind innovation and success. By embracing the synergy between technology and creativity, IT professionals can unlock new opportunities, solve complex problems, and shape the future of digital transformation. Let's harness the power of creativity to drive positive change and propel the IT industry forward! ???? #TechCreativity #Innovation #ITIndustry #DigitalTransformation?

Normal company conversation - Listen this idea is Super! ?? - But wait, It's all about execution! It's true that a great idea is just the beginning. Poor execution can kill even the best ideas. People can have brilliant ideas, but if they don't know how to communicate them effectively or if they don't give the same level of attention and effort to execution as they did to the idea itself, those ideas can end up going nowhere. Ideas come from problems need solutions but if the solution has a bad execution this will make it worser! This is why it's so important to pay attention to every step of the process, from the initial idea all the way through to the final implementation because very detail matters. Effective project management is a delicate balancing act between ideation and execution. The following are key factors in delivering a successful final product: ?? Pay attention to details: The devil is in the details, going through small details can make a huge difference in the user experience and ultimately determine whether the project is successful or not. ?? Consistency: Maintaining a consistent level of effort and attention throughout the project, from ideation to delivery, is crucial for ensuring that the final product meets the desired expectations. ?? Iterate, iterate, iterate: Be open to feedback and continuously refine your ideas to ensure that they align with user needs and business goals. Neglecting any of these can result in a project that fails to meet its full potential, or worse, leads to failure. A holistic and focused approach is essential to ensure that an idea is effectively communicated, refined, and ultimately executed to its fullest potential. Your customer will be your opponent in the end, and he will evaluate and judge whether what he sees represents the solution to his problem or not. Therefore, if you reach the goal through a customer who is eagerly waiting for a solution to his problem through your idea, I imagine that this will turn into a success story. ?#ProjectManagement #Execution #Ideation #Success #design #Solution #UX #UI

Working on software development teams, transitioning from understanding a problem to brainstorming solutions can be daunting, especially when insights seem abstract and overwhelming. "How Might We" (HMW) statements transform this process, guiding teams towards creative, user-centered solutions. Imagine it like this: "How" opens up possibilities, "Might" keeps us flexible, and "We" emphasizes teamwork. HMW statements can significantly enhance design thinking and brainstorming by fostering flexibility, encouraging positivity, reframing problems, and focusing on research insights. At THINKING/BIG, our commitment to accessibility, diversity, and inclusivity promotes agile thinking, enabling teams to adapt as solutions evolve. By turning challenges into opportunities for innovation, HMW empowers teams to achieve impactful outcomes and nurture creativity. Mastering effective HMW statements takes practice but will unlock powerful benefits for team collaboration and transforming research into actionable insights! Need help with your HMW statements? We got your back! Reach out to us at [email protected] ?? #thinkingbig #UXdesign #UIdesign #appdesign #appdevelopment #softwaredevelopment #userexperience #UXtip #productdesign #productdevelopment #creative #development #developmentagency #jobsintech #techindustry #canada #charlottetown #humancentereddesign #ux #nngroup

What is your biggest professional nightmare fellow UX designers and developers? … For me, it is working on a project without having a discovery phase. Trust me, I had multiple experiences of such hell: team members had a hard time aligning with each other, sales and marketing teams had a hard time selling. But why would someone overlook the discovery phase, this very vital part of building a digital product? Sometimes it’s the desire to start as soon as possible and save money: “Why waste time on discovery and documentation?” Of course, the teams I met were falling into the trap of believing that they "know exactly what they're building.” However not all the team members had the same vision of the product, and most importantly, they failed to have a conversation with potential customers who should have been invited to join the discovery sessions: The consequence often was the inability to create a product that aligns with user needs. Teams that DO organize discovery sessions have:? A product goal to showcase investors Users need clearly laid out A faster route to product validation? Great team cohesion? Personal motivation boosted Save time, money, and your team's sanity by embracing the discovery phase: With a focused team, dedicating as little as 4 hours to a well-facilitated discovery phase workshop by a skilled designer can make a monumental difference.? DM me, let’s chat about Product Discovery and how your product and team would?

Lost in the Design-Execution translation? ?? While talking to a potential client last week, they asked me how to ensure that the designs we deliver weren't going to be simply shelved? Why this Question? They were in a situation in the past where the final designs looked very promising and solved real problems but they had to be shelved because they could not be developed as is. On further probing the Root Cause discovered was: ??Lack of feature parity: The new designs looked sleek but did not cover all the functionalities and use cases. Adding those features either meant significant design rework or compromising the initial elegance. ??Figuring out a phased product rollout was hard: Large products can't be rolled out in one go. So, whose responsibility is it to figure out the incremental piece from end-to-end design solution so it can be pushed to development? These are complex problems but they are more frequent than you might think.?? H o w ? t o ? p r e v e n t? getting into this situation? Proactive Design Strategies ??Design-Dev Alignment: Keep designs within a 2-4 sprint window of development capabilities. If the rollout/implementation discussions aren't happening within that time frame, take a pause and see how to start this conversation instead of continuing to produce more. ??Roadmap Harmony: Regularly sync design efforts with both - the product roadmap, as well as the development roadmap to avoid major deviations. ??Greenfield Expectations: When designing a "greenfield" strategy (entirely new design), set clear expectations that everything might not be implemented as-is or all at once. You might have to come back to design once rollout plans start formalizing. I often connect with various product leaders in the B2B tech space, especially HealthTech (which is our agency's area of expertise), and these challenges often impede good design from reaching the finish line. What strategies have you found successful (or unsuccessful) in navigating this design-development gap? Share your experiences in the comments below. ?? #UXLeadership #UXGap #UXDesign #Innovation

The MoSCoW prioritization method While improving my UX skills last month, I came across the MoSCoW prioritization method while reading an article. The name "Moscow" is derived from an acronym formed from the first letters of each priority category and is a technique used in project management and software development to prioritize requirements, tasks, or features. From the acronym, 1. M - Must Have: These are critical requirements that are essential for the system to function. Without them, the project would be considered a failure. They are non-negotiable and must be included in the final delivery. More like the core functionality of a product. 2. S - Should Have: These are important requirements that are not critical but add significant value. They are often seen as high-priority and should be included if possible, but the project can still succeed without them. 3. C - Could Have: These are desirable but not necessary requirements. They are often lower priority and are included if time and resources allow. These features enhance the user experience but are not essential to the core functionality. 4. W - Won't Have (this time): These are requirements that have been agreed upon as the least critical, often due to constraints like time, budget, or resources. They are either deferred to a future phase or dropped entirely from the project scope. This method is important because it helps teams and stakeholders focus on delivering the most critical elements of a project first, ensuring that essential functionalities are completed and resources are effectively allocated. It helps in ensuring ??Clarity and Focus: It provides a clear framework for prioritizing tasks, helping teams concentrate on what is most important and avoiding scope creep. ?? Resource optimization: By categorizing tasks based on their necessity, it ensures that time, budget, and resources are allocated efficiently to the most critical requirements. ??Risk management: Prioritizing "Must Have" items ensures that vital components are addressed early, reducing the risk of project failure due to missing essential features. ??Stakeholder alignment: It helps align stakeholders' expectations by clearly defining what will be delivered, what is negotiable, and what will not be included in the current phase. #ux #uxdesign #uiux #productdesign #linkedin #moscow #growth #experience P.S. Happy Children's Day to me ?? I'm still my mother's child ??

You know those notifications we get like: "you're one of the few selected specialists..." and then they throw a challenge at you to write about? Well, I got a little carried away with one of those. The challenge was: "You're facing a client pushing for quick results in UX research. How do you ensure quality isn't compromised?" Since everything I wrote didn’t fit the character count there, I'm leaving it here. ? In my experience, having a transparent backlog tied to an agile methodology can help manage expectations and align priorities with stakeholders. However, when time is tight, the focus needs to shift to how we plan and conduct the research itself. I think time is, and always will be, a challenge when it comes to research, but the integrity of research goes far beyond the timeline you're working with. In fact, a longer timeline doesn't necessarily guarantee reliable research. Reliability, to me, comes from thoughtful planning and smart execution. I believe the first step in maintaining quality under pressure is to clearly define the research OKRs. Since time is a limiting factor, we must be precise about what we need to learn, focusing on the most critical questions that align with business goals and user needs. Prioritization here is essential to ensure the research delivers maximum value. Next, building a solid foundation is key. This means selecting the research method that best fits the OKRs and delivers actionable insights quickly. It’s also important to develop a concise roadmap or script that will guide the research and ensure efficiency, covering essential tasks or user flows while avoiding unnecessary complexities. Finally, I would leverage technology to expedite the process without compromising quality. Automated tools, such as remote usability platforms and A/B testing frameworks, can speed up data collection and analysis. Additionally, AI-driven tools can streamline tasks like survey analysis or even generate report decks, allowing researchers to focus on interpreting findings. Of course, all outputs will be reviewed and validated by the researcher to ensure the integrity and reliability of the results. In summary, I believe that with the right planning, focus on what we want to know, and a touch of technology, we can maintain the integrity of UX research even when time is tight. #UXResearch #UserExperience #ProductDesign #OKRs