Shane Cannon的动态

?? Netflix has won the streaming rights to two National Football League (NFL) games set to air Christmas Day, the company announced?on Wednesday. ?? It's a surprising development given the streaming giant has previously said it wanted to avoid investing in live sports content. ?? In addition to this year's games, the company also revealed it will be streaming at least one holiday game per year as part of a three-season deal. Here we go!! My latest for Yahoo Finance... #netflix #nfl #streaming #streamingwars #business #finance #news

?? Football continues to command some of the biggest sports programming moments in the U.S. The National Football League (NFL) led viewership at the program level, with all top 10 U.S. sports programs comprising the 2023-2024 season NFL Super Bowl and playoff games. Nielsen's Top Sports 2024 article shows NFL is the undisputed champion of viewership with 519.4 billion minutes watched. https://bit.ly/3ZFBwzP Gracenote #TV #CTV #OTT #streaming #streamingmedia #advertising #marketing #sports #NFL #football

Streaming live sport to millions of concurrent users is not easy! While the main event, in hindsight, wasn’t worth watching it’s a shame that people might have missed out on the absoublte war that was Taylor vs Serrano. DAZN has spent years building technology that can stand up to the highest demand for live sporting events. In light of the challenges experienced by Netflix (and other big streamers previously) I wonder if DAZN might get more credit from sports fans and indusrty peers for the experience it delivers week in week out to millions of customers. I also didn’t see many/any ads during the broadcast, another layer of complexity Netflix will want to include moving forward and one that DAZN has pioneered with the delivery of digitally served geo relevant in stream advertising. #pioneers #livesportstreaming #adtech #OTT #advertising

Game-changer: pun intended. Live sports - mainly NFL - continues to dominate and roll along. It's the best single-event reach vehicle going these days. And, the consumer demand curve is there, being willing to pay for access. #advertising #sports #livesports #streamingvideo #Netflix #marketing

Last week, Netflix became the global home to the National Football League (NFL)'s Christmas Day games – for the first time ever. Moreover, it was the first time a professional sports league had partnered with Netflix to bring live games to fans. The games were certainly big enough to make an impact. The 2x Super Bowl Winning Champions, Kansas City Chiefs, defeated the Pittsburgh Steelers and the Baltimore Ravens beat the Houston Texans. With perhaps the real win #BeyoncéBowl during the Ravenns-Texas halftime performance. But did Netflix deliver? For rights holders and brands looking for maximum value, the answer was undeniable...The two NFL games (Steelers-Chiefs and Ravens-Texans) averaged 24.1 million and 24.3 million viewers respectively on Netflix, the streamer announced on Thursday - according to Front Office Sports - https://hubs.la/Q031805K0 More to come in our upcoming end-of-season NFL report. #sponsorship #sportssponsorship #partnerships #sports #netflix #nfl #gameday

Boasting the NFL, the annual college basketball tournament in March, PGA events like the Masters Tournament, plus Big Ten's football and basketball, CBS Sports is a king maker in live sports. On this edition of The Current Report, we explore how advertisers are taking hold of those games being streamed: https://bit.ly/4bG3K2j #livesports #streaming #advertising

The NBA’s $76 Billion TV Deal Shake-Up: A Game-Changer for Basketball Fans! ?? Exciting times ahead for NBA enthusiasts! The NBA has just inked a groundbreaking $76 billion TV deal with Disney, NBCUniversal, and Amazon Prime Video, set to transform the way we watch and experience basketball. ??? From revamped regular-season schedules to innovative streaming features and expanded coverage, this deal promises to enhance every aspect of how fans engage with the game. Imagine catching more games, exclusive content, and interactive features that elevate your viewing experience like never before. ???? But that’s not all—this deal also impacts the league’s financial dynamics, player contracts, and global reach. Curious to see how this will shake up the NBA landscape and what it means for you? Dive into the full article to uncover the details and get the scoop on what this historic agreement means for you as a fan! ?? ?? Read the Full Article Here - https://lnkd.in/gw6vEq32 #NBA #SportsNews #TVDeal #Basketball #Streaming #Disney #NBCUniversal #AmazonPrimeVideo #SportsBroadcasting #FanExperience #BasketballFans #NBAUpdates #SportsDeal #BasketballSeason #SportsMedia #GameChanger #NBA2025 #TVBroadcast #StreamingServices #BasketballCoverage #NBAHighlights #SportsContent #BasketballEntertainment #SportsIndustry #BroadcastNews #DigitalMedia #NBAPartnership #SportsStreaming #BasketballUpdates #NBAFans #PrimeVideo #ESPN #ABC #SportsCoverage #NBAFinals #AllStarGame #SportsTalk #BasketballLife #NBAPlayoffs #NBAExpansion #SportsFanatic

With all the recent sports streaming news, Mark Donnigan and I recorded a special ?? “Sports Streaming Podcast Episode": https://lnkd.in/eSkUmKBv We discuss the upcoming Venu Sports offering (Disney/WBD/FOX JV) and the limitations we expect the service to have when it launches. We weigh in on some of the tech behind the scenes and consider whether a 'beta' label could soften the blow for fans expecting a fully polished service from day one. We also cover Netflix’s deal with the NFL, including its importance as the first global licensing deal with no blackout restrictions and how the agreement is structured. Finally, we highlight the NFL's 2024 fragmented distribution strategy across broadcast and streaming, which is great for the NFL's revenue but terrible for fans. (Correction: I say on the podcast the games will be on seven broadcast networks and platforms, but it's ten or eleven, depending on if you separate ESPN from ABC and add in YouTube TV. See this post for details: https://lnkd.in/eJN8u_Bh) Also briefly discussed are Roku's deal with MLB for Sunday morning baseball games, Sky Sports+ launching this August, and how, months later, Max's Bleacher Report (B/R) Sports Add package is still free for users. ?? https://lnkd.in/eSkUmKBv

Netflix reported 60 million households and a peak of 65 million concurrent streams globally tuned into the fight around the world. But the Paul-Tyson bout was horrible, and so was the streaming experience for many viewers. Widespread technical issues during the boxing match have prompted the league to re-inquire about the company’s technical infrastructure. The league still has confidence in Netflix’s ability to deliver on Christmas, and there was a sense of relief that something of a large-scale stress test has now happened, away from the NFL. Partially because of Netflix’s success with live sports in the past. It aired an F1-golf crossover event last November and a tennis match between Carlos Alcaraz and Rafael Nadal in March. But the big one for the streaming giant is coming on Christmas Day, given it landed exclusive rights to stream two NFL games. The three-season deal also includes a game on Christmas Day in 2025 and 2026. Game production will be handled by CBS, and the NFL Network is charged with pregame, halftime and post game coverage. Neither of those entities has a role in transmission and streaming, that’s on Netflix. The NFL wants to put on a show far more entertaining than Tyson-Paul, and you can be sure Friday night spooked league officials a bit. #DrexelSBIZ #SportBusiness #NFL #Netflix #PaulTyson #Football #Boxing

It's no secret, 2024 has been a monumental year for sports streaming, with viewership records shattered across major events like the Paris Olympics, NFL season openers, and college football showdowns. Are we truly seeing more viewers, or is streaming just offering more accurate measurement? Will the need for multiple subscriptions eventually cause viewership declines? Could offering free streams boost audience numbers for some leagues? These questions and more are discussed in our recent blog, check it out and let us know your thoughts in the comments! https://lnkd.in/gqvHFAmk