Here is an excellent article articulating the pros and cons of integrating AI into your #marketing function.? As you would expect, some companies are going full throttle with #marketingAI, using a combination of tools such as ChatGPT, aiseo, Semrush, Jasper, SpyFu, MarketingBlocks, StoryBlocks, Hemingway, and Grammarly, to name some of the most popular. The list of AI tools goes further than any computer mouse can scroll. We're just scraping the surface with AI's potential to revolutionize marketing, from personalizing customer experiences to streamlining data analysis. Although many content-creating AI tools (e.g., jasper.ai) claim an ability to adopt "brand voices" to seem humanlike, all, to my belief and experience, fall short of what is needed to nurture meaningful and authentic relationships. As exciting and as powerful as AI is, it is only meant to be used as a tool as part of a #marketingstrategy —not as THE strategy. Remember, it's "artificial" intelligence—not human intelligence. So yes, fellow humans, we're still needed! #SerokaIndustrialBranding #fractionalcmo?
Seroka Industrial Branding (Fractional CMO Services | Culture Transformation)的动态
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You would be surprised what marketing AI tools can achieve today. AI is transforming marketing by optimizing ads, personalizing emails, and automating tasks. While most of us use AI tools daily, a strategic, coordinated approach is often missing. It's crucial to foster an AI-friendly, data-first culture and invest in upskilling to fully leverage AI's potential. #Marketing #AI #DigitalMarketing #BusinessTransformation #DataDriven #Upskilling #Innovation #TechInMarketing https://lnkd.in/dtHnXnYR
Artificial Intelligence And The Future Of Marketing
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Discover the top 5 AI mistakes marketing leaders should avoid to ensure responsible and effective use of this powerful technology in our latest blog! Read more: https://lnkd.in/gXkprjn4
5 AI Mistakes Marketing Leaders Should Avoid | Landrum Talent Solutions
https://landrumtalentsolutions.com
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ESG, Retail and FMCG Enthusiast Talks about #brandstories, #omnichannel, #customerexperiences, #social, #crm and Part Time Marcom Lecturer
?? You may have started to use CHATGPT in work and editing. Get some more inspiration on how to apply AI in Marketing, and your media buy and SEO. ?? Check out the AI Marketing Complete Guide by HubSpot, which I found helpful in particular : [link to the guide] ???? The guide covers what AI marketing is, how to use it, examples, pros and cons, and marketing strategies that benefit from AI. It discusses tools and software that marketers can use for data analysis, media buying, content generation, personalization, and more. Overall, it's a comprehensive resource to help you leverage AI in your marketing efforts. Enjoy! ???? ?? Always checking out the new technology to help your work! #AIMarketing?#MarketingGuide?#AIinMarketing?#HubSpot?#MarketingTips https://lnkd.in/gsPz6NQW
AI Marketing — The Complete Guide
blog.hubspot.com
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?? You may have started to use CHATGPT in work and editing. Get some more inspiration on how to apply AI in Marketing, and your media buy and SEO. ?? Check out the AI Marketing Complete Guide by HubSpot, which I found helpful in particular : [link to the guide] ???? The guide covers what AI marketing is, how to use it, examples, pros and cons, and marketing strategies that benefit from AI. It discusses tools and software that marketers can use for data analysis, media buying, content generation, personalization, and more. Overall, it's a comprehensive resource to help you leverage AI in your marketing efforts. Enjoy! ???? ?? Always checking out the new technology to help your work! #AIMarketing #MarketingGuide #AIinMarketing #HubSpot #MarketingTips https://lnkd.in/gsPz6NQW
AI Marketing — The Complete Guide
blog.hubspot.com
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Learn about AI in digital marketing, ways to use it effectively, explore real-life examples, its pros and cons, and discover marketing tactics that can harness the power of AI.
AI in Digital Marketing — The Complete Guide
blog.hubspot.com
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Digital marketers can use AI to automate tasks, optimize campaigns, and improve customer experiences. This guide explains the advantages of utilizing AI in digital marketing, the marketing strategies that benefit from AI, some popular examples of AI usage, and the advantages and disadvantages of implementing AI tools. https://lnkd.in/dgqthtRr #insurtech #generativeai #insuranceagent #insurancebrokers
AI in Digital Marketing — The Complete Guide
blog.hubspot.com
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Call for Papers: Artificial Intelligence and Marketing We are pleased to announce the opening of a special call for papers on the growing interaction between marketing and artificial intelligence (AI). This carefully curated dossier explores how this combination transforms business strategies and consumer communication. Topics of Interest: - Data Analysis and Personalization with AI - Innovations in Marketing Strategies using AI - Ethics and Transparency in the Application of AI in Marketing - Interaction between AI and Consumer Experience - AI and the Transformation of B2B Marketing - Emerging Technologies Integrated with AI in Marketing Objectives: - Current and Future Relevance: Understand AI's role, application, and impact to keep up with market trends and emerging practices. - Practical and Theoretical Implications: Explore innovative practices, ethical and legal challenges, and the future of AI in marketing. - Contribution to Marketing Strategies: Provide insights for developing more effective and personalized strategies. - Promotion of Interdisciplinary Dialogue: Foster a holistic and collaborative view between different fields of knowledge. We look forward to receiving contributions that address these topics and enrich the debate on AI's crucial role in the future of marketing. If you have relevant research, this is the ideal time to share it with the academic and professional community. ?? Submission Deadline: June 30, 2024 ?? For more information, visit https://lnkd.in/dEXVjxAH #Marketing #ArtificialIntelligence #Research #Innovation #CallForPapers #DigitalMarketing #AI #B2BMarketing #EmergingTechnologies
FUTURE STUDIES (QUALIS A4). Call for papers: Artificial Intelligence in Marketing: Strategies, Experiences, and Analyses
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I promised myself I would binge on a bit of research over the holiday period, and as we look ahead to 2024, it's clear that artificial intelligence will play a crucial role in supporting our complicated marketing objectives. In fact, a McKinsey study found that AI will have the most financial impact on the marketing function. That's why it's surprising to learn that many marketers aren't taking advantage of this transformational technology. Forbes reports that if you're not using AI, you're missing out on its benefits. #AIinMarketing #MarketingStrategy
Artificial Intelligence And The Future Of Marketing
forbes.com
