In 27 seconds: Email was never designed to be a marketing project management tool. If you've ever been subjected to using email to manage even small-scale projects, you've undoubtedly experienced its many shortcomings. To name just a few: no time tracking capabilities, no checklist features, no central place to store all critical digital assets such as documents, graphics, a/v files, etc., no way to track budgets, etcetera, etcetera. Project management tools (PMTs) are cloud-based systems that are specifically designed to help marketing teams plan, manage, and execute their projects efficiently and effectively. From overseeing the launch of new products to managing marketing campaigns and projects, PMTs ensure the marketing function runs smoothly, with no potholes, bumps, roadblocks, or hiccups. Want to know more? Keep reading... https://lnkd.in/gQhrR9Tr
Seroka Industrial Branding (Fractional CMO Services | Culture Transformation)的动态
最相关的动态
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Fractional CMO | Fractional Brand Manager | Fractional Culture Officer | Optimizing brands to drive sales and growth
In 27 seconds: Email was never designed to be a marketing project management tool. If you've ever been subjected to using email to manage even small-scale projects, you've undoubtedly experienced its many shortcomings. To name just a few: no time tracking capabilities, no checklist features, no central place to store all critical digital assets such as documents, graphics, a/v files, etc., no way to track budgets, etcetera, etcetera. Project management tools (PMTs) are cloud-based systems that are specifically designed to help marketing teams plan, manage, and execute their projects efficiently and effectively. From overseeing the launch of new products to managing marketing campaigns and projects, PMTs ensure the marketing function runs smoothly, with no potholes, bumps, roadblocks, or hiccups. Want to know more? Keep reading... https://lnkd.in/gsNC3gpm
Email Is NOT a Marketing Project Management Tool
https://serokaindustrialbranding.com
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How to Prioritize Marketing Projects: A Guide to Effective Project Management https://lnkd.in/dnpGViEy #projectmanagement #marketing #marketingprojects
How to Prioritize Marketing Projects: A Guide to Effective Project Management - Marstudio
https://www.marstudio.com
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Are you tired of juggling multiple tools, sticky notes and spreadsheets to manage your marketing projects? Project management (PM) software can be your saving grace, helping you streamline your workflows and keep everyone on the same page. With PM software, you can easily assign tasks, track progress, and collaborate with team members in real time. Plus, features like time tracking and reporting, provide insight into how your team spends time, enabling informed decisions on resource allocation. Check out our new blog post & learn how project management software can transform your marketing workflow. ? https://lnkd.in/dV5CdJ-s #marketing #projectmanagement #productivity #ProjectManagementforMarketing
Mastering Marketing Projects with PM Software
https://creativebits.us
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Navigating the complexities of marketing compliance in regulated industries is a challenge I've seen many organisations face. The strict regulatory frameworks require meticulous management of marketing approvals, underscoring the need for robust and collaborative solutions. In our latest blog, we take a deep dive into how Admation is transforming marketing project management in these regulated sectors. Admation isn't just a tool; it's a crucial ally that ensures the delivery of marketing projects meet the highest compliance standards. What sets Admation's Marketing Project Management software apart is its ability to streamline collaboration across different parts of our organisation while ensuring we adhere to the strictest marketing compliance standards. I invite you to explore our latest blog, which delves into the intricate features of Admation’s platform, especially its cross-organisation approval capabilities. It's an eye-opener on how Admation is revolutionising marketing project management and compliance in regulated sectors. https://hubs.la/Q02jZcHm0
Streamlining Cross-Organisation Approvals with Admation's Marketing Project Management software
simple.io
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?? Is your marketing team struggling to meet deadlines and goals? Effective project management could be the solution you're looking for. ??? Our latest guide shows how to boost your marketing projects. Check out the full article: https://ow.ly/3MZY50SLRZA #Marketing #ProjectManagement #TeamCollaboration #Efficiency #NimbleWork #MarketingStrategy
Guide To Marketing Project Management
https://www.nimblework.com
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Effective marketing project management is key to campaign success. This comprehensive guide highlights the importance of clear goal setting, detailed market research, and robust planning. Learn how to use tools like Gantt charts for scheduling and task delegation to streamline your workflow and achieve your marketing goals. Ready to elevate your projects? #ProjectManagement #DigitalMarketing #SuperMassive
Marketing project management: How to structure your strategy
asana.com
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I'm a big believer that we need more ANDs and less ORs. However, you need to be honest about what stage of learning you're in and adjust your approach accordingly. Abraham Maslow (yup, the hierarchy of needs guy) outlined the four stages people go through when learning a new skill. Here's an example of someone learning to drive a car. Stage 1. Unconscious incompetent (blissful ignorance) "How hard can it be? Mom and Dad drive all the time." Stage 2. Conscious incompetent (frustration) "F*ck this is hard!" Stage 3. Conscious competent (practice) "I'm getting the hang of this, but there's still so much to remember." Stage 4. Unconscious competent (mastery) "Whoa, I don't even remember driving here." So... if you're a Stage 4, marketing black belt like Obaid Durrani—heed his wise counsel. Seek balance, not binary choices. But if you're not, then focus is your friend. Simplify. Improve one thing at a time, then come back and add more to the mix as your mastery grows. And remember... Stage 4 is the end of one S-curve AND the beginning of another. Learning never stops, peeps!
Let's say you're a marketer for a project management tool and you just got budget/approval for a commercial. Out of the following two commercials, which one do you make? 1. A high-production commercial that shows a paid actor sitting in front of a laptop and walking you through some of the main features. It has nice background music, a good set, it's a great commercial. 2. A high-production commercial that shows how the Ancient Egyptians used your project management tool to coordinate the building of the pyramids. It has nice background music, good set, it's a great commercial. Now, when you think about it, they are essentially the same commercial, in the sense that, they both: ? show you a product ? tell you what it does ? associate the product with an outcome But one is arguably more memorable, will be easier to recall, and will most likely be shared around more. So... which commercial do you make? The second one, right? Sure, maybe in this hypothetical scenario where you have budget and can only choose one, you choose the second (hopefully). But this scenario is a metaphor for the content engine your marketing team is responsible for creating. On one hand, you have a content asset that simply gets the message out there (straightforward content). On the other hand, you have a content asset that makes that message easier to remember (conceptual content). And for some reason, we are programmed to think that we need to choose between one or the other—and it leads to endless, pointless debates. But in reality, you don't choose between one or the other—you do both. Marketing is almost never about choosing between two opposites and almost always about achieving a balance of it all. Educational vs. entertaining Paid ads vs. SEO Good design vs. good copy In-feed consumption vs. website visits Straightforward vs. conceptual Features vs. benefits And so on and so forth, as we find more and more alternatives to pit against one another. But the answer to all of those debates above is "don't choose, do both." In instances such as "paid ads vs. SEO," yes, you do both, but how you go about achieving that balance depends on (a) what you're hoping to accomplish and (b) your resources, timeline, budget, etc. So, sure, you're "choosing," but it's only to prioritize, not to eliminate the other option. In instances such as "good design vs. good copy," what even is the point of this very long-standing debate? In instances such as "educational vs. entertaining," they both serve their own purposes - one gets your message out there while the other makes it stick - why do one and not the other? Once we end these pointless debates, get rid of our habit of pitting things against each other, and move beyond asking the wrong questions, we can begin focusing on the mental gymnastics and hard work that goes into achieving a balance of it all and actually creating content engines that drive brand, demand, and ARR growth.
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Juggling tight deadlines, limited budgets, and demanding stakeholders? The life of a Marketing Project Manager is no walk in the park. But with the right skills and tools, they can conquer any #marketing challenge. Our new article breaks down the essential functions and responsibilities of a Marketing #ProjectManager, offering insights into the strategies and tools that enable them to thrive in this dynamic role → https://lnkd.in/dHgJug2S #PM #ProjectManagement #PMguide
What Does a Marketing Project Manager Do? A Complete Guide
https://blog.virtosoftware.com
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Former Accountant | Digital Marketing | Marketing & Communications | Content Marketing | SEO | Project Management | Social Media | Website Management
?? Navigating the maze of marketing project management can feel like a high-stakes adventure! In today's fast-paced world, creative teams are under immense pressure to deliver exceptional, high-level, eye-catching creative work, including slide decks, paid and social media templates, web assets, and more. And let's not forget about web teams! They're also under immense pressure to create and publish optimized, user-friendly web pages quickly so that other departments, such as Demand Gen, can effectively use them in their email and paid campaigns. Unexpected roadblocks? You bet! But we've seen them all and tackled them head-on with agility and efficiency. So, what’s the secret sauce? ?? Project Management. Here’s why project management is the game-changer: ?? Creativity Meets Technical Excellence: Project management balances the artistic flair with operational precision, ensuring that innovative ideas are executed flawlessly. ?? Cross-Functional Collaboration: Effective project management fosters seamless communication and collaboration across diverse teams, making sure everyone is aligned and moving towards the same goal. ?? Client and Stakeholder Management: Keeping clients and stakeholders in the loop is crucial. Project management ensures transparent, timely updates and manages expectations to build trust and satisfaction. ?? Strategic Planning & Data Leveraging: Utilizing data for strategic planning helps in making informed decisions, optimizing efforts, and achieving the best possible outcomes. ?? Continuous Optimization: With so many moving pieces, project management allows for continuous monitoring and optimization, ensuring that every project is on track and every resource is utilized effectively. In a nutshell, project management is the backbone of delivering a unique blend of creativity, operational, and tech prowess, driving success in today’s competitive landscape. Let's keep pushing the boundaries and setting new benchmarks! ???? #MarketingProjectManagement #CreativeExcellence #StrategicPlanning #CrossFunctionalTeams #Stakeholders #ContinuousImprovement #WebsiteDesign #WebsiteContent #Technical #Optimization
Project managers becoming more important in marketing — Gopinath
punchng.com
