?? URL Contains now launched in Performance Max Advertisers now have the opportunity to use URL Contains in their (Non-Retail) PMax campaigns as a way to control which URLs are targeted. URL Contains behaves and is set up in the same way as in a DSA campaign, and you can upgrade your DSA campaign to PMax with URL Contains. Use URL Contains in PMax when you have clear categorization of your URLs, if you frequently add new landing pages, and if you want to ensure that new landing pages are found and targeted automatically. ?? TAKE ACTION:?Pitch and implement?URL Contains?in Performance Max to allow your customers additional targeting control at the campaign level. #googleads
Senior Performance Marketing Specialist
1 年DSA about to be discontinued soon