Take your corporate social media from meh to memorable. No dancing required. Social Media Strategist for B2B brands.
You don’t have to scroll far without seeing hot takes about how Company Pages are dead, and brands should go all-in on founder-led social. I’m a big believer in having a strong personal brand (and yes, a personal profile will almost always perform better than a Company Page). But writing off your Company Page altogether isn’t the answer. In this video, I step onto my soapbox and explain why a Company Page is still beneficial in 2025. The best B2B social strategies incorporate the strengths of both Company Pages AND personal brands in tandem. Your company page sets the overarching brand narrative and messaging. Your founder’s personal profile and your sales team’s social selling humanizes things through authentic voices and thought leadership. It's not an either/or play. An intentional approach spanning brand and personal presences is what truly moves the needle. ------------------------- PS - this is Day 6 of my experiment: Letting AI tell me what to post for 10 days Want to see what Claude gave me to work with? Check the comments ??
Personal profiles build trust, company pages give that trust a home. When prospects check us out after engaging with founder content, they expect to find a solid company presence. It's like a handshake + business card combo - both matter
Great video Jaclyn. How do you typically advise companies to balance posting between company pages and personal profiles? From what I'm seeing is that you can easily reuse the same posts across both company pages and personal profiles, because chances are <1% that someone sees the same post twice.
Company pages indeed anchor the brand narrative, offering consistency across platforms. How do you think emerging platforms might impact the balance between personal and company-focused strategies?
This is really important insight. And a little reminder that just hitting “like” on a company post isn’t exactly “engaging”.
And those sales folks (or executives) can show a little personality to boot!
I still think company pages add credibility. But the tactics for sharing content from those accounts need to be revised. I still haven't started mine TBH but I know I should
Maybe a simplified way to phrase your thesis is: B2B content posted on personal accounts has greater potential reach. But company pages with good educational content have greater potential to convert nervous buyers. Too many companies are filled with complacent employees that can't keep up with a rapidly changing world. In a perfect world everyone in your company is putting their expertise on display by contributing to content generation.
Company page are great you get to see all the people connected with that company.
Take your corporate social media from meh to memorable. No dancing required. Social Media Strategist for B2B brands.
2 个月Here's what Claude gave me for this post: Format: Video Topic: Friday Reflection Hook: "The biggest shift I've seen in B2B social media this year..." Format: Thought leadership with actionable takeaway Pillar: Thought Leadership