Sercante的动态

When you learn new skills with the technology you're using day in and day out to craft your end-to-end customer journeys, it enables you to make them even better to deepen customer relationships and drive growth. Which is why I wanted to share this upcoming learning opportunity, MarDreamin' Workshop Day on November 14. Get access to 13 workshops across five tracks: Salesforce Core, Marketing Cloud Account Engagement, Marketing Cloud Engagement, Analytics, and Data Cloud & Marketing Cloud Growth Edition, all in one day! Learn from certified experts, get your questions answered live, gain insights from group discussions, and network with fellow professionals aiming to better their skills just like you. Join Workshop Day and walk away with: ? Skills to create personalized, seamless customer experiences ?? An understanding of how to maximize the technology ?? Insights to be more efficient at what you do ?? Strategies and best practices to reach your goals now and in 2025 Learn more and sign up here #mardreamin2024 P.S. They're running early-bird pricing now until October 18, so you'll get to save if you sign up soon.

Coming up at #MarDreamin! ?? ?? 2:15pm - 2:45pm ET ?? Join Cara Weese for "Connecting Buyers to Cars: The Power of Targeted Messaging" In today’s automotive landscape, personalization is everything! Cara will showcase Available Cars, an innovative initiative that uses Salesforce Marketing Cloud Engagement to connect potential buyers with the perfect vehicle. By leveraging dynamic content and sophisticated algorithms, Available Cars tailors email campaigns to each subscriber's preferences—showing available vehicles nearby and creating a seamless path to purchase. Don’t miss this session if you want to see how advanced marketing automation can enhance customer experiences and drive higher conversions! Register Here: https://bit.ly/40Kbo9o #MarDreamin2024 #Salesforce

Breaking down your data silos and having a unified view of your customer is critical for delivering the personalized, seamless experiences that today’s customers expect. But this is a challenge for most organizations because data is living across various channels and sources. Customer Data Platforms like Data Cloud are helping sales, marketing, and customer success teams to solve this challenge by connecting data across the entire customer journey for a unified view of the customer. Learn more about how customer data platforms can be applied to elevate your customer experiences at MarDreamin with these four sessions: Efficient Consent Coordination with Data Cloud Boost predictive analytics with Data Cloud & Einstein Studio Building a Customer Activation Platform for Data Cloud Data Cloud: Bridging the Gap Between Data Consumers and Data Producers https://lnkd.in/db9SR59F??

June is done and dusted, and I wanted to share what’s been going well with Fibbler, but also what turned out badly… Trying this building-in-public thing. What went well? - We finally launched our automatic LinkedIn Ads -> HubSpot sync. - MRR 5xed in June. Both because of our new sync but also the end of our first 30-day trial ?? - Still no churn since launching in April. - We seem to have found our optimal paid-to-free conversion rate by using a 30-day free trial. What went bad? - The Salesforce integration has proven to be harder than we thought to develop… but we're almost there. - We had to completely rethink our agency packaging. Agencies want to be able to swiftly switch between their clients. - We underestimated the amount of technical documentation and data security reassurances bigger companies need. Having such a blast with this. Bootstrapping. Growing steadily. Building all features from user feedback. #buildinginpublic #saas

Shortly after this post turns 5 hours old, I will have the pleasure of delivering a riveting Journey Builder Deep Dive session for the Salesforce Marketer Group (Marketing Cloud) in Phoenix, United States. The topic of the session: ?? Data Binding and the Contact Model Prepare yourselves for the excitement of: ?? Exploring the mind-bending quirkiness of the Update Contact activity (try to stay awake!) ?? Marveling at how we can twist Data Binding into... a logging mechanism. Wow. ???♂? Making the possibly wrong assumption that we can now see the jaw-dropping contents of the journey data snapshot (hint: it’s exactly as thrilling as it sounds). ?? And yes, we’ll even touch on some basic use cases that might make you question your life choices. So, if you’ve got absolutely nothing else to do and a strong coffee supply ?, come on in! You won’t want to miss this snooze-fest. You can register for this session here: https://lnkd.in/eafu7jHu Special thanks to Jyothsna Bitra (JB), Tim Ziter, and Mateusz D?browski for giving me the platform to put everyone to sleep. ?? #MarketingChampions #MomentMarketers #sfmc #MarketingCloud #MarketingCloudEngagement #ExactTarget #theRealSFMC

?? Let's connect, learn, and share best practices with fellow Marketo Measure users. ?? ?? Date: Wednesday, November 6th Time: 10:30 AM PT / 1:30 PM ET ???Hosted by: Ajay Sarpal ? and Kimberly Galitz What to expect: ? Insightful discussions ? Q&A sessions ? Networking opportunities ? Latest updates on Marketo Measure ?? Register now: Link in the comment section. #2024AdobeMarketoEngageChampions #AdobeChampions #AdobeMarketoEngage #MarketoMeasure #MarketoEngage? #AdobeExperienceCloud #Adobe ??Let's make this a valuable experience together!

"Go With The Flow" - this was a big takeaway for me from my older son's Pre-K orientation the other night. I was thrilled to hear his teachers talk about the value of learning to go with the flow at a young age. Hands waving in the air, smiles on faces... e.g. want to go outside for recess but it's raining?.... "WE GO WITH THE FLOW!".... So now it's my turn... with mixed emotions I have to take a deep breathe and remind myself to go with the flow over the next few weeks. I won't be able to attend #Dreamforce in person as I prioritize my health right now... gotta go with the flow ?? Although I won't be there in person, Hero Digital has a rockstar team attending - Kevin Hanley, Joe Harouni, Paul Abbott, Jim Kirk and Lee Horowitz. Thanks to this team and so many more, including my counterparts at Salesforce for your support as I navigate going with the flow right now ?? . Please reach out for an intro to the Hero team if you don't yet know us! BUT before we get to Dreamforce, please be sure to check out our amazing Webinar TOMORROW on Driving Growth with Data Cloud. Let's look at Data Cloud through the lens of a self-funding tool and dive into some use cases! -

Get acquainted with Marketo Engage. ?? When logging in for the first time, you'll be welcomed to the Marketing Nation. Explore community blogs, join Marketo user groups, and tap into a wealth of knowledge through case management, a knowledge base, and product documentation. Enroll in the Marketo 101 - Navigating Basics course today! ?? marketingops.com/courses/ #MarketingOps #MarketoEngage #MarketingNation

Coming up next at #MarDreamin! ?? ?? 1:00pm - 1:30pm ET ?? Join Pam Carey for "So You Want to Revamp Your Campaign Set-Up" If you’ve inherited a tangled Salesforce Campaign setup, Pam’s session is for you! She’ll guide you through the essentials of evaluating, restructuring, and streamlining your campaign setup. Discover where to start, the key decisions to make, common pitfalls to avoid, and how to implement your revamped plan smoothly. Perfect for anyone looking to refresh and organize their Salesforce Campaigns—don’t miss it! Register Here: https://bit.ly/40Kbo9o #MarDreamin2024 #Salesforce