SENSESBIT的动态

KFC literally shared their chicken's X- rays with people as an advertisement.. I mean...why ? So, currently people are getting a bit health conscious. They do care about the food they eat outside..Also, when you have people like foodpharmer, most of us are comfortable in asking questions to any of the food brands regarding their quality and ingredients.. Also, KFC comes into fast food category and people are sometimes, concern about their chicken quality.. They often ask, whether is it a actual chicken or fake one.. So, to prove this..KFC did a Genius Advertisement.. They took X - Rays of the chicken, which shows bones and put up into billboards on streets for people to see it.. Now this sounds so weird..But KFC immediately got back people's trust with this Genius move.. Now this is the best example..How a brand can provide a proof for their consumers, who are quite worried about the product quality.. Just Amazing! Isn't it ? Do let me know your thoughts on this advertisement? PS: You can watch the actual billboards that KFC installed on streets, in the video below #fastfood #food #kfc #marketing #branding

Imperfect? Now that’s where the magic happens. When something’s perfect, it gets overlooked. But when it’s imperfect, everyone’s talking about it. People dive in, discuss, and give feedback. The imperfections spark conversation, and that’s the real opportunity for growth. Look at Burger King’s 2021 “Moldy Whopper” campaign. Instead of showing a perfectly fresh burger, they embraced the idea of imperfection to tell a bigger story about being real. The main ad showed a Whopper decaying over time, with mold growing on it. But it wasn’t meant to shock - It was to show that Burger King is committed to using only natural ingredients, without any artificial preservatives. The mold was a symbol of how their food naturally ages, without anything fake added in. - The message was simple: Burger King uses real ingredients, unlike many other fast-food chains. The moldy burger was a reminder that real food doesn’t need preservatives to stay fresh. The result? People noticed, engaged, and appreciated the honesty. Burger King didn’t just try to sell a “perfect” product; they showed what real food looks like. This campaign shows that embracing imperfection and being authentic can create a stronger connection with your audience. So, next time you’re planning a campaign, remember — perfection is easy, but being real is what makes you stand out. . . #Imperfecttoperfect

?????? ??????’?? “????” ???????????????????? ?????? ?????????? ??????—?????? ???????? ?????????????????? ?????????? ???????? ?????????????????? *??????????’?? ??????????????’??: ?????????????? ????*?? KFC have leveraged the season to their advantage whilst simultaneously giving us a lesson in the one circumstance where the customer is not right. That is, when their suggestion threatens to compromise a component of your brands DNA. Close your eyes for a second and think of KFC, what is the first thing you think of? The answer is always chicken??. Despite this, people have been calling for the kernel to swap out the chicken for turkey every xmas season since the dawn of time. Their recent ad highlights this social listening and builds some misleading suspense, leading the audience to believe that the turkey burger is about to be hard launched. Instead, the line, “We saw you, we heard you, we ignored you” was displayed. This comedic rejection of a popular consumer request is a masterclass in setting boundaries when it comes to brand DNA??. In line with their incredibly playful tone of voice, KFC managed to let their audience down whilst simultaneously lifting them up. A festive burger featuring Xmas day roast classics was still revealed: alas, a seasonal limited edition has been born, this one just has the kernel identity as part of its secret sauce, or should I say gravy? #seasonallimitededitions #christmasadverts #seasonalmarketing #thoughtpiece #strategy #branddna

‘It’s finger lickin’ good’ KFC selected this now iconic tagline for their brand way back in the 1950s. Actually, it was created off the cuff by some restaurant manager. But why does this tagline work? Let’s analyze. KFC is basically following the age old marketing wisdom of selling them the aftermath. Selling them the feeling. And not just any feeling, the feeling that the consumers will get AFTER they’ve tasted their delicious fried Chicken. In fact KFC goes beyond feelings here. They focus on the ACTION that the consumers will take after consuming the chicken. Hey, do you know how good our fried chicken is? Let us tell you. It’s so freaking delicious that you’ll lick your fingers after you’re done. It’s that good. It’s short, simple, easy to remember and tells us exactly what we need to know about their product. Hence, ‘It’s finger licking good’. #tagonomics #brandbuilding

McDonald's is masterfully integrating context with the Chicken Big Mac. This limited-time offering taps into the cultural trend of chicken as the ‘protein of choice’ while leveraging the iconic Big Mac's existing fanbase. It's not cannibalising the original; instead, both burgers enjoy a halo effect, boosting each other's appeal. A great example of how understanding the current culinary landscape can lead to innovative product development. #Marketing #Branding #BrandStrategy #McDonalds

???Listen up – the snack you didn’t know you needed.??? Proud to say that?United Food Brands Ltd?just launched the?Oreo Chilled Milk Snack?in?250 Sainsbury's Local stores?as part of the meal deal. If you’re into bold flavours with that classic Oreo vibe but a chilled twist, this snack is it. ???? Already flying off the shelves – we knew this would be a hit, but the response has been even bigger than we expected. So, if you haven’t grabbed one yet, get to your nearest Sainsbury's Local and give it a go. It’s seriously worth it. And for any other retailers tuning in, let’s talk – this is the kind of snack that’s bringing the heat (well, the chill) and deserves to be everywhere. Get on board because this is just the beginning. So go on – treat yourself, grab one, and let us know what you think. Here’s to bold moves and good food. ???? #UnitedFoodBrands #OreoMilkSnack #SainsburysLocal #MealDealMagic #ForTheBold #RealFlavor #RateMyMealDeal

The Most Iconic Sandwich Ads ??? Some sandwich ads don’t just sell - they become cultural icons. Here are a few that made history: ?? Subway - "Eat Fresh" Focused on fresh ingredients and customizable sandwiches, Subway’s “Eat Fresh” campaign resonated with health-conscious consumers. ?? McDonald’s - Big Mac Jingle "Two all-beef patties, special sauce..." This catchy jingle became a cultural phenomenon and remains unforgettable. ?? Burger King - "Have It Your Way" BK empowered customers to customize their sandwiches, standing out from competitors. ?? Arby’s - "We Have the Meats" Bold, hearty, and memorable, Arby’s celebrated meat lovers with dramatic visuals. ?? KFC - "Zinger Sandwich" Humor and spice were the stars of KFC’s global Zinger ads, making it a hit. These ads don’t just sell food - they create cravings and lasting impressions. Which sandwich ad is your favorite? ?? #SandwichAds #FoodMarketing #IconicAds #CreativeAdvertising

?? KFC's Marketing Genius ?? KFC is following only 11 people – 5 Spice Girls and 6 guys named on X as their iconic secret recipe contains "11 herbs and spices"! This genius marketing move perfectly combined mystery, humor, and social media savvy to reinforce their brand's legendary recipe! ?? What is your brand's iconic move? #KFC #MarketingGenius #SocialMediaMarketing #SocialMediaManager #ViralMarketing #Restaurants

Burger King let their burger rot for 35 days to prove a bold point: “We don’t use artificial preservatives.” While McDonald’s burgers stayed picture-perfect, the Moldy Whopper campaign showed their burger covered in mold—and it was a viral hit. In a world where every burger in ads looks like a model on a magazine cover, Burger King did the exact opposite. It was bold, uncomfortable, and downright disgusting. But that’s why it worked. In FMCG, the challenge isn’t making a great product—it’s proving it. At ZOFF, we live by the same principle. We don’t just claim our spices are unadulterated—we prove it: With transparent sourcing, trust-building packaging, and 0 shortcuts. Because today, consumers don’t just buy products—they buy trust backed by proof. ?? #consumer #fmcg #marketing

???? McDonald's is masterfully integrating context with the Chicken Big Mac. This limited-time offering taps into the cultural trend of chicken as the ‘protein of choice’ while leveraging the iconic Big Mac's existing fanbase. The brilliance? It's not cannibalising the original; instead, both burgers enjoy a halo effect, boosting each other's appeal. A great example of how understanding the current culinary landscape can lead to innovative product development. #Marketing #Branding #BrandStrategy #McDonalds