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品牌合作伙伴关系 ? Zoe @ Apollo | sales tips & b2b influencer marketing, content creator | sales, productivity + career tips | ghostwriting + brand building

I sent 4000+ personal videos as an SDR. They generated nearly $4M in pipeline in 14 months. Here are the 3 BEST times to use video in your sales process: ???? 1. "Thanks for connecting" 8-12 seconds. No pitch. No sell. Just a genuine thank you when someone accepts your connection request. You'd be ASTONISHED at how many conversations started there. 2. "The Hand-off" For when you're introducing a prospect or buyer to someone else internally. (Think SDR>>> AE or AE>>>CSM) CC them in the thread with a text intro. Have the new internal contact REPLY with a 20-30 second video intro. This puts a face to a name and start the relationship off on the right foot. 3. "The Recap" Just what it sounds like. Use it to recap any meetings along the way. This allows stakeholder to catch up on the cliffnotes if they cannot attend live, also gives them something to reference back to when you go long stretched between meetings int he deal cycle. Keep it under 60 seconds. Pro tips: ALWAYS include a line of text when using video in your emails. ALWAYS start the clip off with a smile (no millennial pauses, folks). ALWAYS include a written CTA below the video thumbnail. If you need a video tool, I've been using Sendspark for the last year. Check em outtttt. ?? Repost so a sales pal can book more meetings:) #SendsparkPartner ---------------- Ps. How do we like my new video setup? Rate out of 10 ??

zo? hartsfield

Zoe @ Apollo | sales tips & b2b influencer marketing, content creator | sales, productivity + career tips | ghostwriting + brand building

6 天前

I actually create a manual task in Apollo.io to remind me to send the "thanks for connecting" video after a prospect or potential partner accepts my connection request.

Ashley Burns

Asset Information Management / Digital Operations for Energy, Industrial Manufacturing, Mining, and Utilities.

6 天前

Awesome. Hey Zoe what tech stack did you use to create this video? Do you mind sharing?

Mark Kruger

Area Sales Manager

6 天前

Vocal fry? Changing your voice? How do you stop hating the way you sound? If I know I am being recorded I start trying to sound different making it worse.

Jon Cobb

I coach leaders to become unstoppable ?? 4x Top Voice for Leadership, Executive Coaching, and Mentoring

6 天前

Excellent tips, zo?. Sending a genuine thank you without any pressure is one of the best ways to stand out from all the pushy sales tactics.

Nikola C.

Seeking High Growth Remote Sales Role ( AE only ) ex Yelp, Fivetran, Illumio, Lavender ??

6 天前

This is great, but this is video marketing not SDR work - or it's a new workflow for SDR's that's video marketing point to point. Appreciate your recs.

Xander Calhoun

Sales Development @ Stampli

6 天前

for those newer to video editing: when you make quick cuts that zoom in/out, keep the eye level consistent! (this video explains it ↓) https://www.tiktok.com/@noahfainer/video/7211197119171005702

Allen Xu

medtech growth catalyst | driving 6.3x year-over-year growth from design transfer to manufacturing

6 天前

oh my god. i've never felt so seen and attacked at the same time as a millennial that has yet to kick the pause-before-speaking habit, ??.

Alexis Bertholf

making network engineering cool again ??

6 天前

Okay 1 I needed these tips and I’m not even an SDR 2 the editing in this is beautiful

Alex D

Talent Acquisition Partner at Imperial Brands

6 天前

Incredible insights on using video for sales. ??

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Reggie Young

Exit Advisor | Forbes Council, Strategy, Growth and Operations

6 天前

Impressive insights on leveraging video for sales, especially the personal touch.

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