Selling Effectiveness Institute的动态

What does cooking have to do with sales? More than you think! ??At first, you follow the recipe—step by step. ??Then, you tweak it—adjusting ingredients to taste. ??Eventually, you own it—adding your personal touch without even thinking. ???? Cooking has always been my way of connecting with people—bringing joy through food, experimenting with flavours, and making every meal a memorable experience. But beyond the kitchen, it has also shaped my approach to?sales leadership. When you first try a recipe, you follow it to the letter. Precise measurements, step-by-step instructions—because getting it right matters. The same goes for sales. You start by following a proven process, learning the fundamentals, and executing best practices. But then, something changes.?You start to make it your own. You tweak the recipe, adjust the ingredients to suit the audience, and experiment based on experience. In sales, this means adapting strategies, finding creative ways to engage customers, and leading teams with a mix of structure and flexibility. And let’s be real—sometimes, things don’t go as planned. You run out of your favourite spice? Find a substitute. Customer objections? Adjust your pitch. New competitor in the market? Time to innovate. Whether in the kitchen or in sales, the key is?mastering the process while staying agile and adaptable.?Creativity, teamwork, and adaptability—all crucial in both worlds. And when you lead with passion? That’s when real magic happens. What’s one unexpected passion that has influenced your professional journey??Drop it in the comments! #SalesLeadership #BusinessDevelopment #SalesSuccess?

Sometimes cheap wins and the customer is perfectly okay with that. It can be for a variety of reasons and can be shocking especially with top tier clients. In the foodservice world, particularly in artisan brands or specialty food the odds are already stacked against you because there will likely be a more cost effective product than what you are selling. Consumers today are looking for stories and brand partnerships. They are paying for ambiance, quality, service and the complete experience. Quick tips to make sure you set yourself up right. 1) Fish where the fish are. Dont prospect or promote a product that won’t make sense for a customer. 2) Lay out the facts. Compare products and show how the product can help the business. 3) Show pricing in multiple ways. Case, pound, ounce and portion size so they can see what upgrading looks like. 4) Storytell. Share about the farm, the process, the people. 5) Don’t take it personal. Some people like cucumbers pickled. Batting 100% in sales is not going to happen. Set yourself up, do your research, present, follow up and move on. Your products and services are not always going to be for everyone.

???????????? ?? - 1 ???????????? ???????? Sales dropping? Feeling stuck? ?? Without clear goals and metrics, it’s tough to know what's going wrong and how to fix it. Let's use a small coffee shop as an example: Are your beverage orders growing? ? Is your average order value up or down? ?? Are you hitting monthly revenue targets? ?? These are some sales metrics that can give you the insights you need to make smart decisions. Set goals, track your progress, and stay ahead of the game! It might not be flashy, but it's essential for success. #salesgoals #metrics #businessessentials #AsiaTrainingX ?????????????????? ?? ???????????????? ?????????????????? ??

Sales Methodologies Explained (with Coffee)! ??? Ever feel like choosing a sales methodology is like picking your coffee order? Let’s brew this down! ?? 1. The Challenger Sale ?? ? “I’ll have the triple-shot espresso because who needs sleep when you’re challenging clients!” 2. SPIN Selling ???♂? ? “Like a barista asking about your day to craft the perfect cup—question everything!” 3. Consultative Selling ?? ? “Let’s sit down over a latte and discuss your taste preferences in detail.” 4. Solution Selling ?? ? “You need caffeine, I have coffee. Problem solved!” 5. Sandler Sales Method ?? ? “First, let’s see if you even deserve this cappuccino.” ?? 6. MEDDIC ?? ? “Metrics, Economic buyer, Decision criteria… or just a black coffee?” Sales methodologies are like coffee orders—there’s one for every personality! ?? What’s your go-to sales (or coffee) style? Share below! ?? #SalesMethodologies #SalesHumor #DodoDeal #CoffeeLovers #SalesTips

???????????? ?? - 1 ???????????? ???????? Sales dropping? Feeling stuck? ?? Without clear goals and metrics, it’s tough to know what's going wrong and how to fix it. Let's use a small coffee shop as an example: Are your beverage orders growing? ? Is your average order value up or down? ?? Are you hitting monthly revenue targets? ?? These are some sales metrics that can give you the insights you need to make smart decisions. Set goals, track your progress, and stay ahead of the game! It might not be flashy, but it's essential for success. #salesgoals #metrics #businessessentials #AsiaTrainingX ?????????????????? ?? ???????????????? ?????????????????? ??

?? Happy World Chocolate Day! ?? As we celebrate the sweetness of chocolate today, let’s relate how chocolate can parallel the world of sales. ???? Just like crafting the perfect chocolate, achieving sales success requires a mix of key ingredients: 1. Quality Matters: Just as the finest chocolates are made with the best ingredients, successful sales strategies are built on high-quality products and services. Always prioritize excellence to satisfy your customers. ?? 2. Adaptability: Different chocolates for different tastes—sales strategies should be tailored to meet the diverse needs of clients. Stay adaptable and customize your approach to resonate with each unique customer. ?? 3. Building Relationships: The joy of sharing chocolate with friends mirrors the importance of building strong relationships with clients. Focus on fostering trust and loyalty to create lasting partnerships. ?? 4. Continuous Improvement: Just as chocolatiers continuously refine their recipes, sales professionals should always seek to improve their skills and strategies. Embrace feedback and keep learning to stay ahead in the game. ?? 5. Sweet Rewards: The satisfaction of closing a deal is like savoring a piece of your favorite chocolate. Celebrate your wins, no matter how small, and let them fuel your motivation for future successes. ?? Today, as you enjoy a piece of chocolate, take a moment to reflect on these sales lessons. Keep striving for excellence, adapting to new challenges, and building meaningful relationships. Happy World Chocolate Day, and here's to sweet success in sales! #WorldChocolateDay #SalesSuccess #SalesMotivation #BusinessDevelopment #CustomerRelationships #ContinuousImprovement #SalesStrategy #SweetSuccess #Marketingminds

A great piece of advice my coach gave me: 'The selling part is easy; it's the not selling that's hard.' ??? Like a top chef tasting as they cook, it's about guiding the process, adjusting as needed, and knowing when to let your prospect close themselves. ???? There's nothing more powerful than a self-made decision! ? More in the video below ??

People overcomplicate selling in foodservice. After working with top sales people across the country and selling in kitchens for my career, here are some tips if you are interested in building your business as a street rep: Avoid: *leading with price *being overly pushy *talking bad about competitors *not being organized *slinging pdf's Instead: *tell stories about your products and services *be detailed in showing price and value *leave strategic samples *engage with customers digitally *post content & get your customers following you Focus on this simple framework and transform how you connect with your customer, grow your sales and increase your value to the customer. Get people wanting to work with you and not just thinking you are like everyone else. Be different, stand out!

Your competitors are selling the exact same product. (Here’s how to stand out when Your dream customer has options) ???? When everybody sell the same, your USP is an unfair advantage. Your Unique Selling Proposition (USP) is what sets you apart. Is a statement for what your services does. And it answers one question: ?? Why should customers choose you over someone else? Your USP should focus on 1 main benefit (what your customers value most) ??Not what you think is more valuable about your product. Here are 4 key USP categories to leverage: 1??Price – Offer competitive or lower costs. 2?? Quality – Highlight what makes your product better from a crowded market. 3?? Convenience – Simplify the delivery process. 4?? Differentiation – Show how you’re truly unique. Example: Domino’s Pizza: “Fresh hot pizza, delivered in 30 minutes or less—or it’s free.” It’s clear. It’s specific. It builds trust. Do your research. Understand your customer’s needs and preferences. Then craft a USP. Your sales depend on it. Remember: Good Copy generate leads, But Greate Copy Makes Sales. ??

When sufficient information... Is given during a transaction with customers. Your customer can make an intelligent buying decision. "Yes I want to add the homemade guacamole. I love clantro and squeezed orange sounds great!" Without sufficient information, the customer must make a decision. Purely based on emotions or impulse buying. Or lack there of... Which may not align with their preferences or needs. "I'll have a regular coffee, please." Could have been 'I've never tried a maple latte before! Let's do it!" Customers sold with good information become additional salespeople for your products or services. You will see them more often. And their friends! The teams need to be sales trained consistently. I see it everyday! And reminded WIIFM! I am looking at you Puesto team! Your guacs w Parmigiano-Reggiano and the one with mango are TDF. THANKS to your servers for teaching me about the unique choices. ?? ?? I help restaurant owners maximize their teams ability to drive revenue. If this resonates with you, here is what to do! - Follow me here for ideas on the daily Julie Schor - Buzz me anytime 808 628 0770 - Ring the bell in my profile to get my weekly newsletter, full of fun and inspiration #sales #salesmanship #training #fractionalsalestrainer