Smarter segmentation, bigger sales. I help media brands & creators turn audience signals into revenue by connecting the right buyers with the right message at the right time.
Your ads aren’t the problem. Your audience is. Most businesses waste money on ads because they’re targeting the wrong audience. They think: “More data = better targeting” (Nope, bad data = bad results) “Retargeting works every time” (Not if your first audience was wrong) “Broad targeting brings in more leads” (Yes, but bad leads = no sales) The Fix? Smart AI Segmentation. Here’s the 3-step framework that’s helping SMBs increase ad ROI by 3x: 1) Identify Buying Signals ->Not everyone who clicks is a buyer. ->Look at intent-based actions (site engagement, cart activity, email opens). 2) AI-Powered Lead Scoring ->Let data rank leads before wasting budget. ->The top 20% of leads often drive 80% of sales. 3) Refine & Optimize Weekly ->AI models aren’t magic. ->Testing, tweaking, and human oversight turn insights into revenue. Want more AI-powered targeting tips? Every Sunday, I share 1 Action, 1 Insight, and 1 Resource in my newsletter, Segment Sage. Link is in comments. Get the Free Smart Segmentation Matrix ?? https://lnkd.in/eP6NjAvw ?? Share to help businesses stop wasting ad. Follow Dan Prudhomme for more insights.
