Managing Director | Helping 6-8 figure businesses grow by generating more sales with data-driven, measurable Google & Meta Ads
I hear from a lot of marketers and business owners still trying to use click-based or manual bidding in their Google Ads campaigns. Here is why that is holding you back and limiting your advertising ROI: ? Nearly everyone else in the marketplace for ad space is using Ai-conversion-based bid strategies, meaning they bid higher on good searchers vs. low-quality searchers. If you can't have a setting that allows you to bid higher sometimes and lower other times, you will only ever be left with the bottom-of-the-barrel clicks. ? Cost-per-click is no longer a metric that indicates any form of success. It only informs how much a click costs, not if you account is more profitable. I see tons of campaigns where the higher the cost per click, the better the conversion rate and the better the cost per conversion. Who cares if your cost per click is higher if your cost per qualified lead continues dropping. You are still getting more leads, for less $. ? The only way to get the best clicks in the market is to bid the same or higher than everyone else for them. If you achieve this higher bid via manual bidding, you are going to be bidding high on the good clicks AND the terrible clicks. You need to be using dynamic bidding or you will overspend on terrible clicks, or never display ads on good clicks. Both are terrible options. Once in a blue moon, an industry is so competitive that manual bidding still makes sense for a business to utilize - but to assume that you are that company will set you back in 95-99% of cases. #googleads #adwords #sem
