?? Humour in ads isn’t just a gimmick—it’s a performance powerhouse. The latest Motion (Creative Analytics) 2025 Creative Trends Report confirms what we’ve known for a while: comedy drives conversions. ? Comedy-led content is dominating social—organic humour consistently outperforms other formats. ? Biggest DTC advertisers are prioritising brand-building over one-click conversions. ? Brands who invest in personality win big—25% of the highest-spending DTC ads ($1M+) use humour. We’ve been saying this for a while now: performance marketing is no longer just about the hard sell—it’s about cultural resonance, audience connection, and content that actually entertains. That’s exactly why Motion referenced SCREENSHOT Media in their report. ?? Brands that get this right aren’t just selling—they’re building an audience. If you're still thinking that humour isn’t “serious” enough for performance marketing, you’re already behind. #PerformanceMarketing #DTC #SocialFirst #CreativeStrategy #AdvertisingTrends
