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Are loyalty programs the untapped goldmine for retailers? Discover how first-party data is revolutionizing customer engagement. Today’s loyalty programs have evolved into powerful tools for understanding customer behavior and preferences, far beyond basic retention strategies. Join industry experts Ben Reynolds, Andy Baldauf, Renee Hartmann, and Frank Trefzer in this comprehensive master class as they delve into the transformative benefits of first-party data and its crucial role in creating seamless customer journeys and optimizing retail media campaigns. Watch the full discussion here: https://lnkd.in/eR554iKw Stay tuned, as we continue to share these masterclasses, week by week. #RetailTech #CustomerEngagement #InStoreExperience

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Andy Baldauf

Linkedin Top Voice | Top Retail Expert | Top 100 Retail Tech Influencer | Done is better than perfect! | Experience in Digital, Innovation, Marketing, Retail, Startup, Silicon Valley & China | Keynote Speaker | Lecturer

1 周

it was an honour to talk to you about this exciting topic. especially about the possibilities and how the combination of data can create a sustainable impact

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