Everything you know about checkout is wrong. ? Ecommerce brands spend all their time on the add-to-cart and checkout journey. All so you can retarget the customer until they give up and buy. ?? The strategy is to harass people until they submit. ?? 1. The Real Reason Behind Abandoned Carts? ?? The dirty truth is that they were going to buy and got turned off by shipping costs. Most customers abandon their carts because: ? Hidden shipping fees ? Last-minute surprises ? Lack of transparency You funnelled them to the checkout and act shocked when they didn’t convert. 2. The Power of Transparency ?? The solution to this is simple. If you have a flat shipping fee, mention it on the product page. BIG FONT PLEASE. Transparency builds trust. Trust leads to: ? Higher conversion rates ? Lower cart abandonment ? Happier customers 3. Use Shipping Calculators ?? Some brands need a postal code to get shipping rates. Put a shipping calculator on the product page! A shipping calculator helps by: ? Providing instant cost estimates ? Reducing friction ? Increasing purchase confidence 4. Easy to Implement, Zero Cost ?? One piece of text can drop your abandonment rate. It’s so easy to test and costs zero upfront. Simple changes can lead to: ? Significant improvements ? Better customer experience ? More sales 5. Take Action Now ??♂? Don't wait. Make these changes today: ? Display shipping costs early ? Use a shipping calculator ? Be transparent Your checkout process will thank you.
Hey Saul Mateship are shaking up this this space, enabling free shipping! Let me know if you would like an intro.
Spot on! Hiding shipping costs is like pushing people out the door. Why don’t more brands catch this early? What's your take on the best spot for a shipping calculator?
Turning ?? Online CX into ?? | Co-Founder & CEO @ humii (SaaS) | ex CCO @ THE ICONIC
3 个月Great insights! I’d suggest adding this: including an "Authority to Leave" option at checkout is essential. It's a frequent topic highlighted by our online mystery shoppers—brought up thousands of times. It gives customers peace of mind, knowing they won’t have to make a trip to the post office unnecessarily.?It’s a simple but impactful way to boost convenience and conversion.