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Healthcare Business Builder | Commercialization, Product, Portfolio and Launch Strategy in Pharma, Diagnostics, Biotech

Is there such a thing as a flawless launch? Can we truly anticipate and mitigate all potential scenarios despite extensive pre-planning that could sometime span years? How to make the perfect trade-offs? How to achieve quick wins while embracing the concept of failing faster with a mixture of agility, openness, and resilience? My journey has afforded me the opportunity to lead both global and regional launches, offering a diverse array of insights. In this intricate process, crafting a message that resonates with Key Opinion Leaders (KOLs) emphasizing the benefits for patients, serve as the crucial entry point. Incentivizing the core launch team and continuous alignment with secondary and tertiary stakeholders are paramount.

Developing pharmaceutical launch leaders and company-wide capabilities at scale

Developing pharmaceutical launch leaders and company-wide capabilities at scale

mckinsey.com

Vaclav Sulista

Enabling Career and Business Growth through proven LinkedIn Strategies and Diplomatic Networking.

7 个月

Flawless launch is probably an illusion Sarika Sharma

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