Samkelo Marwanqa的动态

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Award winning Copywriter

The brief: Cashbuild has a competitor in the MP region that sells low quality products for much less. How do we showcase that spending less doesn’t get you more as a customer. The Insight: People have pride in their homes and they want quality building materials to ensure they can leave a last legacy. They also don’t want to be the laughing stock of the community because their home isn’t doing the things: Abo makhi bazothini Creative Execution: Using the famous local phrase Abantu Bazothini to craft humours and relateble radio ads that showcase various scenarios where buying cheap building materials lets the whole family down. (Amahloni)

Bonolo Tsipane

Midweight Retail Copywriter at Ogilvy GO Advertising

4 个月

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