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?? The MENA Region is Shaping the Future of Global Events & Exhibitions ?? The event and exhibition industries in Saudi Arabia and the United Arab Emirates are experiencing a historic transformation, driven by major investments and technological advancements. As the world turns its eyes to the Middle East, we’re witnessing the rise of world-class venues and tech-enabled event experiences that are setting new global standards. Here are some key developments shaping the landscape: ?? Saudi Vision 2030 & Expo 2030: With Saudi Vision 2030 spearheading massive reforms, Saudi Arabia is becoming a key hub for business, cultural, and entertainment events. The upcoming Expo 2030 Riyadh will further solidify the Kingdom’s position on the global stage, showcasing innovation, sustainability, and new opportunities in the exhibition sector. ?? Dubai Expo Legacy & Beyond: The Expo 2020 Dubai legacy lives on, and Dubai continues to lead the way in hosting world-class exhibitions and trade shows. The city’s investment in state-of-the-art venues and its commitment to sustainability and digital transformation are ensuring that Dubai remains a global events powerhouse. ?? Tech-Driven Experiences: As contactless technologies, virtual reality, and hybrid event models become the norm, events in the MENA region are blending innovation with tradition. In cities like Riyadh and Dubai, professionals and exhibitors are increasingly integrating AI-powered solutions and data-driven personalization to create safer, more immersive event experiences. ?? Why It Matters for Exhibitors: The Middle East is not just a destination—it’s becoming the future of the global exhibition industry. Professionals in the region are capitalizing on Saudi Arabia’s booming economy and Dubai’s unmatched infrastructure, creating unprecedented opportunities for growth, networking, and international business development. ?? Pro Tip: If you're in the exhibition and event industry, now is the time to seize the moment! Align your strategies with the MENA region’s growth trajectory to ensure your business thrives in this competitive market. What trends are you seeing in the Middle East’s exhibition and events space? Let’s discuss below! ?? #SaudiVision2030 #Expo2030Riyadh #Expo2020Dubai #MENAEvents #EventTech #ExhibitionIndustry #BusinessGrowth #SaudiArabia #UAE #EventInnovation #TradeShows #GlobalAffairs #BusinessDevelopment #MiddleEastExpansion

Dubai Exhibition Centre's Dh10 Billion Expansion: A Catalyst for Growth in the Real Estate Market His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, has approved an AED 10 billion expansion plan for the Dubai Exhibition Centre (DEC) at Expo City Dubai. Once completed, the DEC will become the largest purpose-built indoor events and exhibitions venue in the region. What to Expect from the Expansion The expansion will significantly increase the exhibition space, nearly doubling its current capacity from 58,000 square meters to 180,000 square meters upon completion of all phases by 2031. This enhancement is expected to attract a broader range of international events, exhibitions, and conferences, providing a substantial boost to the local economy. Implications for the Real Estate Market The expansion of the DEC is likely to have a profound impact on Dubai's real estate market. Increased visitor footfall will drive demand for both commercial and residential properties in the surrounding areas. Developers may look to capitalize on this growth, leading to new projects and investments in hospitality, retail, and residential sectors. His Highness Sheikh Mohammed bin Rashid Al Maktoum emphasized that events provide platforms for connecting people, ideas, and opportunities globally, contributing significantly to advancing national projects and strengthening Dubai's role as a global economic hub. Opportunities for Investors Helal Saeed Almarri, Director-General of the Dubai World Trade Centre Authority (DWTCA), stated that the goal is to triple the economic contribution of the Meetings, Incentives, Conferences, and Events (MICE) sector to AED 54 billion annually by 2033. This ambitious expansion plan is set to significantly increase DWTC’s share of the multi-billion-dollar MICE industry. Conclusion The Dh10 billion expansion of the Dubai Exhibition Centre is not just a significant development for the venue itself but a strategic move that will propel the entire city forward. With plans to double the number of large-scale events hosted annually, from approximately 300 today to over 600 by 2033, Dubai is set to reinforce its status as a leading hub for international exhibitions and business events. Contact Cotton and Wood Real Estate L.L.C today to learn more about how you can benefit from this growth and find the perfect property that meets your needs. Let’s navigate this vibrant market together! #ExpoCityDubai #DubaiRealEstate #MasterPlan2024 #InnovationHub#Sustainability #InvestmentOpportunities #DubaiGrowth #cottonandwood

Challenges of Expo 2025 Ticketing and Reservations: A Barrier Yet to Be Acknowledged As we approach Expo 2025, the complexity of ticket purchasing and reservation continues to pose significant challenges, an issue that remains underrecognized. Despite being enthusiasts, many locals have struggled with the online ticketing process. Here’s a breakdown: ? Category A: Dedicated fans determined to attend at all costs. ? Category B: Those planning to visit at least once during the event. ? Category C: Individuals undecided about attending, who might not go if too busy. ? Category D: Those with no interest in attending. Unfortunately, the current system is daunting: ? Categories B, C, and D are effectively barred due to high entry barriers. ? Only about 20% of Category A, the most eager group, manages to secure tickets due to system complexities. Looking ahead, the challenge intensifies with pavilion reservations, where we expect even fewer to succeed. Essentially, only a fraction (20% of Category A, further halved by reservation hurdles) will manage to fully engage with the pavilions. This situation calls for urgent improvements in accessibility to ensure the Expo’s success and inclusivity. #Expo2025 #TicketingChallenges #Accessibility #EventPlanning #PublicEngagement

Dubai is investing $2.7 billion in the Dubai Exhibition Centre at Expo City, aiming to make it the largest exhibition venue in the Middle East. This expansion, approved by Sheikh Mohammed bin Rashid Al Maktoum, supports Dubai's goal to become a global meetings hub, increasing large-scale events from 300 to 600 annually by 2033 and tripling the meetings industry's economic contribution to $14.7 billion. The expansion will occur in three phases, with the first phase set to finish by 2026, increasing exhibition space to over 1.5 million square feet and ultimately to 1.94 million square feet by 2031. It will include a hotel, retail, commercial offices, and an industrial kitchen. The DEC, designed for Expo 2020, will surpass the Dubai World Trade Center (DWTC) in size and capacity. In 2023, the DWTC hosted 107 events, attracting 1.56 million attendees. The government plans to enhance Expo City’s visibility and connect it to the Dubai South region.

Exhibitions and Innovation: Showcasing Cutting-Edge Solutions. Exhibitions serve as a dynamic platform where businesses can showcase their innovative products and solutions to a global audience. These events bring together industry leaders, experts, and potential clients, offering a prime opportunity for innovative companies to gain visibility and stand out in competitive markets. BIS plays a crucial role in helping these companies make the most of such opportunities. Why Exhibitions are Key to Innovation Exhibitions are more than just a space to display products—they are the stage for unveiling cutting-edge solutions that have the potential to shape industries. From the latest technology to sustainable practices, exhibitions allow businesses to demonstrate how their innovations can transform industries and address current challenges. BIS’s Role in Amplifying Innovation BIS ensures that innovative companies get the recognition they deserve by offering a range of services that maximize their visibility: Global Exposure: BIS connects exhibitors with major global events, placing them in front of the right audience, including international buyers, partners, and decision-makers. Strategic Market Focus: With a deep understanding of the MENA region, especially Saudi Arabia and emerging markets like Syria, BIS ensures that innovative solutions meet regional needs, opening doors to new business opportunities. Tailored Support: BIS offers tailored guidance on exhibition strategies, booth design, and marketing efforts to ensure that innovative solutions catch the eye of potential clients and partners. Why Choose BIS? Targeted Market Access: BIS specializes in connecting innovative companies with the right markets, particularly the growing economies of the MENA region. Expert Exhibition Curation: We handpick exhibitions that align with industry trends, ensuring your product is showcased at the most relevant events. Long-term Business Growth: BIS’s year-round buying house services ensure that the visibility gained at exhibitions translates into long-term business relationships and growth. Partner with BIS for Global Innovation Exposure Exhibitions are where innovation meets opportunity, and BIS ensures your innovative solutions make a lasting impact. Leverage our expertise to showcase your cutting-edge products and connect with global business leaders. Contact BIS Today Email: [email protected] Website: www.businessinsaudi.com #BIS #Innovation #ExhibitionSuccess #CuttingEdgeSolutions #MENA #SaudiArabia #Syria #GlobalBusiness

Riyadh Expo 2030 is set to be a landmark event, bringing together nations, industries, and innovators from around the world. The Expo will serve as a platform to explore solutions for global challenges, showcase cutting-edge technologies, and promote international collaboration. Saudi Arabia is preparing to host this prestigious event, which is expected to draw millions of visitors both in person and virtually. Hosting Expo 2030 in Riyadh will solidify Saudi Arabia’s position on the global stage, aligning with the Kingdom’s Vision 2030 goals of economic diversification, sustainability, and innovation. Crown Prince Mohammed bin Salman expressed his enthusiasm for the event, stating, “Saudi Arabia seeks to host Expo 2030 in Riyadh to deliver an unprecedented experience in the history of this event for a better future for humanity.” The Expo will be held from October 1, 2030, to March 31, 2031, providing a six-month window for countries, businesses, and thought leaders to exchange ideas and showcase their contributions to building a sustainable and prosperous future. Stay up to date with Riyadh Expo 2030?by signing up to their newsletter at the bottom of this page! ?? https://lnkd.in/enmZVRsX #theeraofchange #togetherforforesightedtomorrow #riyadhexpo2030 #globalchallenges #cuttingedgetechnology #internationalcollaboration #innovatorsunite #shapingthefuture #saudiarabiaexpo #futureofinnovation #foresightfortomorrow #expo2030 #worldinnovationplatform #globalpartnership #transformingtomorrow

?? The Meteoric Rise of Event Management in the UAE & KSA: A Decade of Innovation The transformation of the Gulf's event management sector over the past decade has been nothing short of remarkable. From regional gatherings to global tech powerhouses, the UAE and Saudi Arabia have redefined what's possible in the events space. Take GITEX Global in Dubai: From hosting 150,000 visitors in 2013, it has evolved into the world's largest tech show, drawing over 170,000 attendees from 176 countries in 2023. The impact? An estimated economic contribution of AED 2.6 billion to Dubai's economy. Saudi Arabia's entrance into the tech events space with LEAP has been equally impressive. The inaugural 2022 edition generated $6.4 billion in investments, while LEAP 2023 shattered records with $9 billion in investments and 172,000+ attendees, cementing KSA's position as a global tech hub. Key growth indicators: - 300% increase in event infrastructure investments since 2013 - Rise in international event management companies establishing regional HQs - Development of world-class venues like Dubai Exhibition Centre and Riyadh Front - Surge in event tech adoption and digital transformation This growth isn't just about numbers – it's about vision. The UAE and KSA have successfully positioned themselves as global destinations for knowledge exchange, innovation, and business opportunities. What's your take on the future of events in the region? Have you witnessed this transformation firsthand? #EventManagement #UAE #SaudiArabia #GITEX #LEAP #Innovation #TechEvents #BusinessGrowth #MiddleEast #SaudiAtHeart #TravelTech Ministry of Investment | Ministry of Communications and Information Technology of Saudi Arabia | Saudi Tourism Authority | ?????? ???????? ??????? |Tourism Development Fund ????? ??????? ??????? | GITEX GLOBAL Largest Tech & Startup Show in the World | @Riyadh Front Exhibitions and Convention Centre | Dubai World Trade Centre

This is long overdue: Thanks to the organizers of the first #InternationalMICESummit in Riyadh ?? and Kudos to the entire team! Truly amazing how #Scega made this event happen in only 3 months ??. It has been a privilege to speak at the event! ?? Some takeaways: 1. Riyadh appears to lead the world in construction activity, with its skyline dominated by high-rise cranes ???. 2. Saudi Arabia stands out as the GCC country with the largest captive market, the highest population, and the strongest GDP ????. 3. The country is shifting its focus away from hydrocarbons to diversify its economy ??. 4. The exhibition and conference industry is rapidly expanding ??, with numerous international organizers introducing new events to the Kingdom ??. RX, Messe Munich, Clarion, Fiera Milano, Messe Dusseldorf and Koelnmesse have announced their market entry ??. We anticipate the exhibition industry will grow by at least 10% annually ?? in the coming years, assuming adequate venue capacity is available ??. 5. While venue space remains limited ??, upcoming global events like the World Expo ?? and the FIFA World Cup ? are expected to drive significant capacity expansions. 6. Although Riyadh will continue to be the primary hub for exhibitions and conferences ???, all 13 regions of the Kingdom are actively prioritizing the development of this sector ???, with new venues emerging across the country. 7. Saudi Arabia is poised to become the leading competitor to the UAE in the Middle East's exhibition and conference industry ??. 8. “The term MICE is a misconception” – Sherrif Karamat H.E. Fahd Al Rasheed; Saudi Conventions & Exhibitions General Authority; Hatim Alkahily; Mohammed Alabdali; Chiara Palieri ????? ??????; Ala'a K. Allam, MSc; Ali Alshehri(CEM,EMD,PMP);?UFI, The Global Association of the Exhibition Industry; Kai Hattendorf; Naji El Haddad;?Lisa Hannant; Russell Wilcox; Wolfram Diener; Stefan Rummel; Mark Temple-Smith; Bilal Al Barmawi; Kamal Kallas; Jessica Natinsky; Brian Britton; Geoff Dickinson; Mike Champion; Francesco Santa; Roberto Foresti; Denis Steker; Andrea Sozzi; Dr. Debbie Kristiansen; Sherrif Karamat; Senthil Gopinath; Michael Kruppe; Majed Aljuaid

Every year, publishing the Exhibition Directory for EXPO REAL marks a special moment—it unveils the vast expertise of the real estate industry gathering in one place. ? Our diverse exhibitors range from innovative start-ups to established industry leaders, covering every phase of the real estate lifecycle. Given the current challenges facing the industry, this diversity is more important than ever and is exemplified by, among others, international joint pavilions such as "UK Cities & Partners" and “Holland Metropole” as well as “Holland Property Plaza”, all showcasing investment opportunities and real estate projects. ? The wide range of exhibitors underscores EXPO REAL’s role as the essential hub for global connection and regional diversity in the real estate sector. ? Explore our directory with advanced search and filtering options here:?https://lnkd.in/dUNiQwGq. ? Speaking of connection, participants’ feedback points out the value of face-to-face interactions at our show. We are dedicated to enhancing this crucial aspect, so make sure to utilize the new EXPO REAL Network to get an up-to-date overview of all registered trade fair participants and use the intelligent matchmaking feature for suggestions on who might be an interesting contact for you. Reach out and get connected already in advance of the show, to make sure you make the most of your valuable time on site. ? To assist you in getting started, watch this 3-minute explainer video on how it works: https://lnkd.in/dD-isSn8 ? By the way: You can access the EXPO REAL Network now via our website or, as of early September, via the EXPO REAL App, where you can find even more information to assist you in planning your visit ahead of time: https://lnkd.in/dRAymM-M ? We're eager to enhance your experience at EXPO REAL, ensuring three productive and exhilarating days. See you in October! ? #EXPOREAL #realestate #networking #exhibitors #matchmaking

Saudi Arabia’s renowned tech event, LEAP, returns for its fourth edition from February 9-12, 2025, at Riyadh’s Malham Exhibition Centre under the theme “Into New Worlds.” Now ticketed, it aims to attract top industry leaders for networking and investment opportunities. Read More: https://lnkd.in/gtErrvU2 Abdullah Alswaha, Saudi Arabia’s Minister of Communications and Information Technology, underscored LEAP’s significance: “LEAP has firmly positioned Saudi Arabia as a global technology hub, aligning with the goals of Vision 2030. The decision to move to a ticketed format enhances its exclusivity, making it a must-attend event for global technology leaders. LEAP 2025 will showcase exceptional innovations and ensure Saudi Arabia leads as a global technology aggregator.” Mike Champion, CEO of Tahaluf, Saudi Arabia’s largest B2B event organizer and organizer of iconic brands LEAP, Cityscape, and Black Hat MEA, added: “By transforming LEAP, we are creating a more curated experience. Transitioning to a ticketed model will allow exhibitors and participants to benefit from direct access to a highly engaged and laser-focused audience, leading to more meaningful collaborations and business opportunities. This change reflects our commitment to delivering an event that continues to set the gold standard for tech innovation globally.” #ArtificialIntelligence #Innovation #LEAP #SaudiArabia #Technology