Samba TV的动态

Here's How the TV Ad Market Changed in 2023

Recap on the #SuperBowl #ads that ran this year during the #broadcast. Did you catch them all? Check out this article ranking the best and worst ads of the night. Which one was your favorite? #mediamarketing #sportsmedia #adcampaigns #performancemarketing Link to article: https://lnkd.in/g-qbkuX7

??? Is it time to say goodbye to outdated spectrum fees? Our Head of Media, Gavin Chew, recently spoke with AdNews Australia about the growing debate over spectrum fees, which Bridget Fair from Free TV called "unjustifiable." Gavin shared his take on how these fees are impacting broadcasters and what it could mean for the future of free-to-air TV in Australia. As the media landscape evolves, are these fees holding broadcasters back? Check out the article to explore how this issue could reshape the industry: https://lnkd.in/gnESUxzn #broadcasting #freetoairTV #mediainsights

Even with expected higher TV revenues from the Paris Olympics and the Presidential political advertising season, 2024 national TV advertising is?projected to decline 2.6% to $27.6 billion, according to MoffettNathanson Research. #lineartv #tvadvertising #broadcast #cable #mediaspend #politicaladvertising

What should be the north star for measurement? Should unified measurement span not just CTV but all environments? And is transparency a critical challenge we need to address for CTV growth in EMEA? Nexxen had the pleasure of discussing these pivotal topics this week at #TVRise with our fellow CTV leaders during a fantastic panel conversation!

Alan Wolk offers tips on how to cope with TV's political ad hangover and dives into the growing value of the TV OS in his latest Week in Review. https://lnkd.in/gu9Mnz6r

What’s your favorite 90s TV ad? And which modern-day ad has left a lasting impact on you? Share in the comments! #advertising #tvads #IndiaAdvertising # #marketingevolution #nostalgia #digitaltransformation #90svsnow #marketingtrends

As we head into the upfront season, things are looking pretty gloomy for the media industry. TV budgets are flipping to digital at a rate few could have imagined. Streamers have added ad inventory, but don’t have the audience to justify the price tag Consumers have already cut the cord, and paying for one more streamer is more than most are willing to handle. Streaming churn is the order of the day. With ad revenue in free fall and rebellions against cable (and streaming services likely not far behind), what is going to keep this industry from crashing and burning? I’d love to hear predictions.

Always a great event: If you're in or near Sydney and work in media/advertising/branding make sure you're there! #ampereanalysis #data #amperepresents #entertainment #data #analysis Ampere Analysis

Difficult reading on a sector I hold so dear. As the article lays out, all traditional #broadcasting #content companies are facing a harsh new reality, and the good old days truly are gone. These decisions will have long term ramifications and they must spur the #AV sector to keep evolving and adapting. Both “#cable”, #payTV and #adfunded #TV are changing. People want and expect new and different choices and content. These decisions will also have huge knock on effects in all #markets (first and foremost #Europe) that benefit from all the #investment talent and #productions that the #global companies bring. https://lnkd.in/eAbEb-5J