Salsify的动态

??? Unlocking eCommerce Success: The Power of Consumer Research ?? In the world of eCommerce, understanding your customers is paramount. Our latest blog post form partner PickFu explores the crucial role of consumer research in driving success for online sellers. Consumer research provides insights into your audience's preferences, allowing you to tailor products and experiences that resonate with them. From understanding pain points to uncovering unique market preferences, consumer research empowers you to make data-driven decisions that set your brand apart. Key takeaways: 1. Know Your Audience 2. Adapt Across Markets 3. Make Informed Decisions. Ready to elevate your eCommerce game? Dive into our blog post for practical tools and strategies to harness the power of consumer research and drive lasting success. https://hubs.ly/Q02wFZv70 ???? #eCommerceSuccess #ConsumerInsights #DataDrivenDecisions

As brands and retailers strive to keep up with the ever-evolving shopper, creating the best digital shopping experience is crucial. I’d love to hear your thoughts on these four key pillars: Discover: How can we make it easier for online shoppers to discover products through advanced filters and organic search? Are you leveraging metadata to stand out from the competition? Empower: What essential elements should be included on product detail pages to empower shoppers? Are comprehensive imagery, ingredients, nutrients, and product replacements enough? Engage: How do you ensure your product detail pages answer all questions on the path to purchase? What types of enhanced content and rich media have you found most effective? Personalize: What strategies are you using to create personalised and unique shopping experiences that drive brand loyalty and reduce friction? Share your insights and experiences! Let’s discuss how we can elevate the digital shopping journey together. #RetailMedia #Commerce #CustomerExperience #OmniShopper

We analyzed the sign up and welcome flows for 100 kid + baby brands. Here's a few things we found: → 58% give an offer at sign up → 10% off being the most common at 25% of brands → 12% are collecting SMS (big opportunity here) But here's THE BIGGEST opportunity: → Only 8% of the brands are collecting a child's birthday ?? We talk a lot about personalization in marketing but the fact is very few brands are actually doing this effectively. There's a big trend towards customer data collection and it's just insane how few brands are asking for relevant information from customers. This data doesn't just help serve people better content it converts them into paying customers that return again and again. I'll be breaking down more of our research over the next few weeks so follow me at Jason Hui if you're interested to learn more.

Continuing last week's analysis on 100 kid + baby brands and their email + sms programs. Here's a few new insights: → 24% are hurting list growth with double opt-in (see comments) → 35% sent only 1 welcome email (missed chance to nurture) → 11 days was avg. length of multi-send welcome flows But here's this week's biggest insight: → 9% of brands had emails show up in the spam filter With recent changes from Yahoo + Gmail around deliverability. Dealing with click bots particularly with Hotmail + Outlook emails, deliverability monitoring is something every brand needs to be doing regularly. Otherwise, all the hard work you put into your campaigns and automations are being wasted sitting in spam. I'll be breaking down a few of the welcome flows for more insights and suggestions, so follow me at Jason Hui to learn more.

The retail landscape is constantly evolving, but understanding your customers is always the evergreen rule. This article from Retail Customer Experience unpacks key trends from 2023 that offer a roadmap for success in 2024:?? #multichannelmarketing #omnichannelmarketing

Dive into the trends of 2024! We've unpacked insights from a recent Euromonitor webinar, covering everything from well-being choices to changes in digital shopping. Find out what's shaping the consumer landscape this year! #strategy #innovation https://lnkd.in/g87GYfsS

#beproactive “The way customers are navigating our digital site is very different from two years ago,” Barbra Sainsurin, executive director of brand and digital marketing at retailer Anthropologie, said on stage at ADWEEK’s Commerceweek event in New York on Feb. 28. One difference of note is that consumers are passing thru product pages first instead of heading straight to the homepage. Bottom line, limit being reactive and become more proactive, know your consumer, know their data, …they have all the “say” in the matter https://lnkd.in/g4kFYFdA

Your competitors in the same segment are getting double the conversions but you're unaware of the problem. There's not enough data available to show how a - say, beauty brand - performs in comparison to other similar sized brands in the cohort. On top of this, the agencies or analysts with whom you work with, are incentivized to report that you’re doing well. So, relying on sporadic case studies or conference for insights isn’t enough. If you knew that other similar sized brands were making double the conversions, you’d definitely look into the issue. As the founder of Out Of The Blue?, I've seen how this lack of awareness hinders revenue growth. That’s why we provide the data e-commerce brands need to make informed decisions, identify gaps, and optimize revenue streams. It's high time you stop letting your brand operate in the dark. Embrace data, understand your market position, and unlock your full potential. #dataanalyst #ecommercegrowth #revenuegrowth #ecommercesales

Insightful article on RMNs by Suzanna Stevens !

Thrilled to announce my latest piece published on Digiday! I've always been intrigued by the human psychology of why Americans (myself included) are collectors at heart - more clothes, more food, more stuff, MORE DATA!! Amidst our national love affair w/ data quantity, this article turns the lens on the essence of data quality—reminding us that gathering without strategy is a missed opportunity. In this, I explore four ways marketers can utilize customer data effectively. These strategies are not just transformative; they're the future of customer engagement and revenue. As a takeaway, consider finding a treasure chest. You'd search for the key before chaotically running around to find another potential treasure chest. The parallels between our professional tendencies and personal habits are striking. In both, the challenge is not to curb the instinct for more but to channel what you have wisely. #GTMSmarterNotHarder #CustomerData #RetailMedia #AudienceStrategy #Personalization #OwnYourData #UntappedPotential #Identity