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ALT TERRAIN ?? Activate Brand Love

Outdoor = Trust Building ???? One of my key takeaways from OOH Insider LIVE! Outdoor gives brands a halo of legitimacy, authenticity, and prestige. ?? Whether it's billboards, posters, or popups, the effect is the same. ?? Are you leveraging the power of OOH to elevate your brand's perception? Let’s discuss in the comments!?? Tim Rowe OOH Insider #outdooradvertising #outofhome #mediaplanning #brandstrategy #ooh #advertisingandmarketing

  • outdoor advertising conference OOH Insider Live

With billboards and posters, they are powerful because they are always on, they have no skip button, no scrolling past them. Also, Out of Home drives customers online. It brings 7x more social posts, 5.3x more search engine queries, 4.9x more website visits. That is HUGE! Here in Denver we have boards that get over 400k impressions each week, 8 week campaign gets 3.2 million impressions with pricing ranging from $2-$8 CPM. As you mentioned, a real opportunity for brands to build brand awareness and drive sales.

Tim Rowe

Storytelling @ Cognition | Host at OOH Insider

5 个月

Thanks for being there, Adam. Loved your always thought-provoking question, see you at the next one ??

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