Safdie Architects的动态

Last week marked a new chapter for us as we unveiled our new brand vision, ‘Above Beyond’ at a global press event at Sands Theatre, with 100 local and international media in attendance. Sands Global Ambassador David Beckham joined Paul Town, Marina Bay Sands’ Chief Operating Officer, and Irene Lin, Marina Bay Sands’ Chief Marketing Officer, in a fireside chat to reflect on our transformation. “Marina Bay Sands is a truly special place – even though I’ve travelled around the world, I always look forward to coming back. A lot has changed since my last visit and the luxury transformation of the property is truly remarkable,” said Beckham. Town elaborated on the transformative US$1.75 billion reinvestment programme, which reshapes the entire property to create a seamless luxury experience. He explained that the transformation is not only about reinventing physical products but also creating richer experiences for luxury travellers. Lin highlighted how ‘Above Beyond’ positions Marina Bay Sands as a magnet brand, drawing guests into an immersive world that inspires boundless possibilities. Creative visionaries were also celebrated. Sorcha John, Marina Bay Sands’ Vice President of Brand, joined partners from Pentagram, Frosty and Smallshop Communications to share how this reimagined identity captures Marina Bay Sands’ dynamic blend of east and west, creating a modern sensibility that honours our iconic architecture. With this renewed identity, guests at Marina Bay Sands can expect an experience that transcends the physical space, crafted to be magnetic and timeless. #MarinaBaySands #AboveBeyond