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While in Davos at the World Economic Forum, S3 Markets Co-Founder and CEO Saman Baghestani participated in a thought-provoking panel discussion titled "Decarbonizing Commodities through Carbon Markets" during Climate Scale-Up's Deal Day, moderated by Jason Jay of the MIT Sloan Sustainability Initiative. Alongside Jean-Baptiste De Cuyper of DEME Group, Thomas Annicq of oneshot.earth, and Filipe Blackwood Oliveira of TPG, we explored the complexities of addressing emissions from hard-to-abate sectors like cement, steel, and ammonia. These industries have always been difficult to regulate, but we explained that viable solutions already exist to decarbonize them. The main challenge, however, is cost — these solutions aren’t yet affordable enough to scale effectively. A particularly enlightening example came from a clean hydrogen company, showcasing Europe’s stringent mass balancing system, which traces molecules from production to end-use. While these regulatory frameworks are crucial for transparency and accountability, they also present challenges when scaling decarbonized solutions in these critical industries. This is where carbon markets and our unique book-and-claim system come in. By creating a more dynamic and scalable framework for tracking and trading environmental attributes as virtual insets, we can drive down the cost of zero-carbon solutions and unlock additional funding for producers. This approach allows us to support existing solutions to grow — with the right incentives and market structures. We believe that systems like ours are essential for enabling the transition to a sustainable future, driving innovation, and making decarbonization achievable for the industries that need it most. Please reach out to Saman to follow up and continue the conversation! #WorldEconomicForum #CarbonMarkets #WEF25 #Davos2025

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